Человеческий потенциал в контексте цифровизации

Социологические исследования. 2025. № 8. С. 94–107.

Streltsova E., Popov E., Polyakova V.

The paper examines the readiness of Russian society to live in an increasingly digitalized environment and to function in it in a safe and effective manner. Based on the concept of human potential (HP), the authors proposed an operational model to measure its digital component. It was tested on the data of a representative survey of the Russian population (N=10,038). This study provides the first estimates of the development of the digital component of HP among Russians and their readiness for life in the ‘digital world’. The results obtained present a more comprehensive picture compared to studies that focus exclusively on access to digital technologies and/or digital literacy. They confirm that various segments of society exhibit differing degrees of adaptation to the realities of digitalization, and almost a fifth of it has no digital component of HP or it is developed at a fairy low level. This blocks their access to the benefits of digitalization that groups with a higher level of digital component of HP derive for themselves. The reasons of this variation include not only socio-demographic characteristics, many of which have long been the focus of social research, but also individuals' attitudes towards new technologies, their digital skills, and their jobs’ characteristics.

Keywords: человеческий потенциал, опросы населения, human potential, цифровое неравенство, digitalization, digital inequality, digital skills, цифровые навыки, surveys, цифровизация

Publication based on the results of: Monitoring of artificial intelligence technologies and digital transformation of economy and society (2025)