Тактики противостояния фейковой информации и факторы проведения фактчекинга в России

Мониторинг общественного мнения: Экономические и социальные перемены. 2026. № 2. С. 170–191.

Kuzina L., Popov E.

The article examines internet users' tactics for verifying false (fake) information and the factors associated with fact-checking. Working within the framework of the theory of prosumerism and everyday tactics (Michel de Certeau), the authors of the study aim at identifying and describing the arsenal of fact-checking tactics used by the Russian internet audience, and to determine the socio-demographic and behavioral predictors of their use. The empirical base consisted of data from two waves of Monitoring of the Digital Transformation of the Economy and Society (2022 and 2024, N > 10,000 each). The analysis method, binary logistic regression, assessed the relationships between a set of independent var-iables and the likelihood of using at least one fact-checking tactic. The results showed that every second Russian internet user had encountered unreliable information. Of these, more than half (58 %) had engaged in some form of fact-checking. The most common fact-checking tactic was searching for the primary source. The authors found that younger people, those living in large cities, those with moderate to high family incomes, those with a high level of openness to technology, those who actively search for information online, and those who use artificial intelligence were more likely to fact-check information. Gender, education, and level of generalized trust, as well as internet usage frequency, had no significant impact on the use of fact-checking. These findings suggest that most Russian internet users are developing their own tactics for filtering out unreliable information. The study contributes to the field of media studies by rethinking fact-checking as a practice rather than a skill and reveals the specific socio-behavioral profile of Russians who verify the veracity of information.

Keywords: логистическая регрессия, logistic regression, медиапотребление, цифровое неравенство, digital inequality, fake, фейк, фактчекинг, media consumption, просьюмеризм, prosumerism, fact-checking, de Certeau, де Серто

Publication based on the results of: Monitoring of artificial intelligence technologies and digital transformation of economy and society (2025)