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Article

Параданные: определение, типы, сбор и возможное применение

One of the advantages of com­ puter­assisted and online data collection tools is also an opportunity to obtain a large array of information about the collection process, i.e. paradata. The article reviews the works employing paradata in various research areas. The author defines and classifies paradata and identifies the basic directions where paradata can be used paying attention to restrictions and collection opportunities. In conclusion, the author gives practical suggestions for the effective use of para­ data as a research tool.

The review will be useful and interest­ ing both to academic and marketing researchers and methodologists (along with practitioners). The paper will devel­ op a better understanding of this data type, opportunities, constraints and fu­ ture prospects related to its uses.