Футбольная экипировка как предмет социокультурного анализа: перспективы и проблемы исследовательского поля
The article is based on the introductory part of the collection on “Material Culture and Technology in Everyday Life: Ethnographic Approaches” (2009). The author presents a brief review of concepts that have been lately employed in research on material or technological culture. He attempts to show that different disciplines do in fact use adjacent notions and concepts in thinking about materiality, and tries to delineate ways of bringing the different research traditions to a unified platform that could serve as a theoretical foundation for the complex materialistic study of technological culture.
The results of cross-cultural research of implicit theories of innovativeness among students and teachers, representatives of three ethnocultural groups: Russians, the people of the North Caucasus (Chechens and Ingushs) and Tuvinians (N=804) are presented. Intergroup differences in implicit theories of innovativeness are revealed: the ‘individual’ theories of innovativeness prevail among Russians and among the students, the ‘social’ theories of innovativeness are more expressed among respondents from the North Caucasus, Tuva and among the teachers. Using the structural equations modeling the universal model of values impact on implicit theories of innovativeness and attitudes towards innovations is constructed. Values of the Openness to changes and individual theories of innovativeness promote the positive relation to innovations. Results of research have shown that implicit theories of innovativeness differ in different cultures, and values make different impact on the attitudes towards innovations and innovative experience in different cultures.