Проблемы интеграции культурного наследия в креативные индустрии Республики Тыва

Креативные индустрии. 2026. Т. 2. № 1. С. 23–41.

Монгуш В. Р., Novikova A.

This article analyzes the historical and cultural background, as well as the current situation and development prospects of the creative industries ecosystem in the Republic of Tuva. A comparative analysis of this remote, subsidized region and its neighbors, the Sakha Republic (Yakutia) and Krasnoyarsk Krai, revealed its strengths, vulnerabilities, and strategies of young creative professionals that can contribute to the development of creative industries. The study describes successful practices in digitalization and the adaptation of Tuvan cultural heritage to the needs of show business and ethnic tourism (specifically, throat singing, gastronomy, and national costume). Ten in-depth, semi-structured interviews with local experts involved in developing the region's creative sector and integrating cultural heritage into creative products in demand by the experience economy and tourism were also analyzed. The study identified three key challenges hindering the development of the republic's creative industries: insufficiently developed mechanisms for supporting business and entrepreneurship in the cultural sector, weak horizontal ties within society (in particular, the absence of creative clusters where such ties could emerge), and a lack of experience with successful regional and international creative collaborations between specialists from different fields and age groups. A proposed solution to this situation is a resilience strategy focused on mixed financing, human-centeredness, and horizontal ties. In this case, as international experience shows, small investments designed for the long term enable a gradual transition from a survival mindset to the sustainable development necessary for the development of a creative industries ecosystem.

Keywords: digitalization of cultural services, Creative ecosystems, цифровизация культурного наследия, Cultural tourism, Russia’s creative economy, креативная экономика России, экосистема креативных индустрий, культурно-экологический туризм