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Арт-менеджмент в креативных пространствах
This textbook, "Art Management in Creative Spaces," offers a comprehensive exploration of contemporary creative spaces. Focusing on St. Petersburg, it analyzes the role of such spaces in fostering creative communities and their contribution to the broader creative environment. The book is structured into 12 chapters, covering the theoretical foundations and history of creative spaces, their economic models, management strategies, and interaction with tourism. It also delves into digital technologies in creative project design and the sociology of creative practices. A dedicated section examines brand identity, ergonomics and interior design, as well as advertising and visual navigation within these spaces. The publication is the result of the eponymous project, winner of the Professional Development competition. It compiles educational materials, case studies, and unique photographs gathered during an educational program in St. Petersburg. The practices and insights from these creative spaces are intended to be valuable for implementing regional projects. This textbook is designed for creative industry professionals enrolled in advanced training programs.