Какая она, престижная работа? (реконструкция социальных представлений на основе прочтения рисуночных данных)

Мониторинг общественного мнения: Экономические и социальные перемены. 2015. № 5. С. 74–91.

Pashkevich A., Сапрыкина Т. А.

The main research question of this sociological research can be formulated as follows: how do young people perceive the image of prestigious job today, what are the characteristics (attributes) it has, and how does it differ from the other (undesirable) activities, if not to limit the respondents' answers purely formalized verbal questionnaire with questions about a prestigious job. What are these representations, if we try to reveal it in the form of images – visual data? This article will examine social representations of prestigious job obtained by using not yet common approach in this area, namely drawing technique. The advantage of applying non-verbal technique lies in the fact that respondents have an opportunity to identify independently the semantic basis, composition of the answer, because there are no existing restrictions in the form predetermined by the researcher answers and cognitive framework to the question. This study will also demonstrate which characters and features of prestigious job are key, and which, on the contrary, is not accentuated in the views of young people today. In general, it can be noted, that the understanding of prestigious job among young people is variable and versatile, because diverse interpretations of the studied concept were presented in the form of various symbols and subjects. So, based on the analysis and interpretation of the drawing data, in the current study there were identified several (12) resistant types of representations of prestigious job. The objective of this article is not to oppose verbal techniques something different, but show cognitive possibilities of using in the sociological field study of non-verbal techniques and thereby expand "methodological horizon” of empirical sociology. This paper belongs to the genre of descriptive studies.

Keywords: молодежь, социальные представления, престиж, youth, social representations, prestige, prestigious job, престижная работа, рисуночная техника, рисуночные данные, pictorial technique, pictorial data