Рецепция профессионального языка и технологий зарубежного PR в позднесоветское время
The article shows two areas of language reception and Western PR technology. The selected publications of Soviet experts on the topic of criticism of Western PR are analyzed. Examples are also presented from the practice of the work of Soviet experts of international influence (Vneshtorgizdat, AP Novosti) who worked abroad in these organizations and then became well-known PR specialists in the 1990s. The purpose of the article is to show the selective permeability of the Soviet influence system for foreign PR methods and commercial advertising techniques.