Связи с общественностью: Теория, практика, коммуникативные стратегии. 3 издание, исправленное и дополненное

M. : Аспект Пресс, 2026.

Гринберг Т. Э., Евстафьев В. А., Красавченко И. А., Кузьменкова М. А., Shomova S.

Under the general editorship: Т. Э. Гринберг, В. А. Евстафьев

The textbook reflects the main directions of studying public relations in the context of the communication concept. The handbook discusses the theory and methodology of public relations, the essence, functions, principles, structure of public relations institutions, features and principles of corporate information. Special attention is paid to public relations technologies, personal and corporate image management strategies. In an independent chapter, the principles of interaction with key audiences of public relations are analyzed: the mass media and the corporate audience . The textbook also covers in detail public relations in the context of civil society, politics and business , as well as current realities and trends in the development of public relations. For journalism students studying in the fields of Journalism and Media Communications and Advertising and Public Relations

Chapters

Сущность, функции и принципы связей с общественностью

Shomova S., В кн.: Связи с общественностью: Теория, практика, коммуникативные стратегии. 3 издание, исправленное и дополненное.: М.: Аспект Пресс, 2026. Гл. 1 С. 8–21.

The first chapter, significantly expanded and supplemented in comparison with previous editions of the textbook, speaks about the discussions around the definition and essence of public relations; examines the differences between this type of communication and "related" types of activities - advertising, propaganda, branding; lists the main areas of public relations, their leading functions and ...

Added: February 6, 2026

Keywords: communication strategies, коммуникационные стратегии, связи с общественностью, public relations