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Сущность, функции и принципы связей с общественностью
Гл. 1. С. 8–21.
The first chapter, significantly expanded and supplemented in comparison with previous editions of the textbook, speaks about the discussions around the definition and essence of public relations; examines the differences between this type of communication and "related" types of activities - advertising, propaganda, branding; lists the main areas of public relations, their leading functions and principles.
In book
Гринберг Т. Э., Евстафьев В. А., Красавченко И. А., Кузьменкова М. А., Shomova S. М.: Аспект Пресс, 2026.
Кривоносов А. Д., Филатова О. Г., Шишкина М. А., Издательский дом Питер, 2026.
В книге представлены основополагающие понятия теории связей с общественностью в соответствии с классической моделью коммуникационного процесса. Подробно рассмотрены такие вопросы, как субъекты и объекты PR-деятельности, наука о связях с общественностью, инструменты и технологии, продукты и результаты PR. Адресовано студентам вузов, обучающимся по направлению 42.03.01 «Реклама и связи с общественностью», а также для магистров, преподавателей, аспирантов ...
Added: February 9, 2026
Гринберг Т. Э., Евстафьев В. А., Красавченко И. А. et al., М.: Аспект Пресс, 2026.
The textbook reflects the main directions of studying public relations in the context of the communication concept. The handbook discusses the theory and methodology of public relations, the essence, functions, principles, structure of public relations institutions, features and principles of corporate information. Special attention is paid to public relations technologies, personal and corporate image management ...
Added: February 6, 2026
Kozhemyakin E., Знак: проблемное поле медиаобразования 2021 Т. 1 № 39 С. 26–36
Традиционное PR-образование ориентировано на формирование компетенций в сфере работы отдельно с лингвистическим и визуальным контентом. В то же время современные технологические и коммуникационные вызовы требуют от PR-специалистов способностей формировать и транслировать смысловые комплексы с помощью синтетических коммуникационных средств, в которых вербальные и невербальные единицы представлены недискретно, а также с помощью новых мультимедийных жанров PR-материалов. Современные ...
Added: September 16, 2023
Брюхно А. С., Вестник Санкт-Петербургского университета. Серия 12: Социология 2022 Т. 15 № 3 С. 238–251
The article explores the use of social media in Russian non-governmental non-profit organizations. The role of social media as a PR and promotion tool and as a tool for attracting financial resources is considered. Based on the secondary data of the All-Russian representative survey of NGO leaders conducted by the Centre for Studies of Civil ...
Added: February 8, 2023
Abramov R., Mikhaylova O., Мониторинг общественного мнения: Экономические и социальные перемены 2023 № 1 С. 204–227
Information and communication technologies significantly influence the habitat of the contemporary professionals: labor process, competences, and the public image. To date, there is a plenty of studies which describe how digitalization and ICT affect the professional practices, however there is the lack of research which features the beginning of these technological transformations. Russian-languaged sociological studies ...
Added: December 6, 2022
Земская Ю. Н., Шиян М. Е., Зосименко В. А., Коммуникология 2022 Т. 10 № 3 С. 43–52
The article discusses the Russian practice of promoting food delivery services during the COVID-19 pandemic. The study is based on the analysis of documents with elements of statistical and comparative analysis. The authors attempted to collect and systematize data on the use of communication tools by business enterprises during the lockdown period. The article presents ...
Added: October 30, 2022
Katkova Svetlana, East European Scientific Journal 2021 Vol. 5 No. 4 (68) P. 27–32
The article notes the main characteristics for different schools of PR (such as schools of the USA, Great Britain, France and Germany), but it is devoted to a retrospective analysis of the institutionalization of the professional public relations industry in Italy in the 1950s-1980s. The formation and development of the professional PR-community is considered through ...
Added: May 20, 2021
Yefanov A., Tomin V., , in: Dynamics of Media SystemsVol. I.: Chelyabinsk State University , 2021. P. 131–137.
The article provides a theoretical justification for the phenomenon of syncretism of journalism and PR in the modern media space under the conditions of dynamic media and communication processes. The main focus is on the industry's and education's transformations. From the authors' point of view, the syncretism of journalism and PR is explained from the ...
Added: April 8, 2021
Istyagina-Eliseeva E., Актуальные вопросы физической культуры и спорта 2000 Т. 3 С. 218–222
Added: December 8, 2020
Abramov R., Социологические исследования 2020 № 11 С. 96–106
This article is devoted to the analysis of the establishment of professional associations in
the field of PR in Russia in the context of the professionalization of this field in the post-Soviet space. The
theoretical and methodological framework of the study is the critical ecology of the profession, which
allows you to cover different levels of life of ...
Added: November 30, 2020
Arkhangelskaya I., Архангельская А. С., В кн.: Рекламное и PR-образование в условиях информационнотехнологических перемен: актуальные вопросы и тренды: сб. материалов II Международной конференци.: Издательство Челябинского государственного университета, 2020. С. 33–38.
The authors describe their experience of project teaching university Bachelor level students whose majors are «Management» as well as «Advertising and Public Relations» how to plan and organize PR-campaigns. планированию и организации PR-кампаний. Educational process was organized according to the algorithm: from a small hypothetical situation to a real case and later to a project. ...
Added: May 14, 2020
Wiley-Blackwell, 2021.
strategic communication ...
Added: January 9, 2020
Bachurina N., , in: Strategic communications in Russia: Public relations and advertising.: Routledge, 2021. Ch. 4 P. 45–71.
History of Communication as a field and discipline in Russia is often viewed as the development of different communications domains. This chapter considers the evolution of public relations education as one of the branches of communication in post-Soviet Russia. The chapter raises the question how the legacy of the Soviet Union and the inclusion of ...
Added: January 9, 2020
Бернейс Э., М.: Национальный исследовательский университет "Высшая школа экономики", 2019.
«Связи с общественностью» («Public Relations») – третья книга Эдварда Бернейса. Прочитав эту книгу, будет сложно трактовать PR произвольно, путая его с пропагандой и с иными малопочтенными формами массовой коммуникации. Книга раскрывает глубинный смысл сложной профессиональной деятельности, которую автор сравнивает с «дорогой с двусторонним движением», подчеркивая, что связи с общественностью любой организации должны соответствовать общественным интересам ...
Added: November 7, 2019
Grincheva N., , in: Systems Thinking in Museums: Theory and Practice.: Lanham: Rowman & Littlefield Publishers, 2017. Ch. 16 P. 181–190.
While much has been written already about the Bilbao effect in terms of economic impacts,11 there is no dedicated research yet that would explain why the Guggenheim Bilbao phenomenon came into existence and what external forces and consequences directly contributed to its development. Moreover, it is even more fascinating to find out how this successful ...
Added: October 2, 2019
Grincheva N., , in: Managing Organisational Success in the Arts.: NY: Routledge, 2019. Ch. 8 P. 127–146.
Founded by Catherine the Great in 1764, the State Hermitage Museum in Russia is one of the largest and best-known museums in the world. With 3 million objects displayed in six buildings along the Neva River, the Hermitage Museum occupies an important position alongside such leading museums as the Louvre, British Museum and Metropolitan Museum. ...
Added: October 2, 2019