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Article

Визуализация опросного инструментария в онлайн-исследованиях: как различные элементы дизайна анкеты влияют на качество данных

Online mode of data collection provides greater variability of questionnaire visualization tools than the traditional "paper" format. This determines that researchers should be aware about how various elements of the questionnaire design affect the quality of data collected via online surveys. This article presents an overview of the Russian and foreign studies on the answer to this question. We consider following aspects: (1) visual design of the screen, (2) layout of rating questions, (3) visualization of open-ended questions, (4) presentation of non-substantive response options. In conclusion we make a number of recommendations concerning the questionnaire design features that can help researchers to make their surveys more effective, and to increase the data quality.