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Телевизионная реклама и телевизионный контент
Наука телевидения. 2012. № 9. С. 66–72.
Савельева О.О.
It is believed that the product of television - a text culture in the broadest sense of the word (news, TV shows, sports events, etc.). But it is not. Onerous relations in the market about TV content is not generated. Real market product independent electronic media is not broadcast audience content and the possibility of contact with the audience gathered for viewing content. Contact with advertiser audience demand, for them he is willing to pay, covering thus consumption channel.
Research target:
Philosophy, Ethics, and Religious Studies
Sociology (including Demography and Anthropology
Priority areas:
sociology
Language:
Russian
Katchanov Y. L., Социологическое обозрение 2026 Т. 25 № 3 С. 36–61
В статье предлагается теоретическая рамка анализа научной элиты, исходящая из понимания производства знания как динамической структуры, формируемой внутренними противоречиями. Научная элита рассматривается не как совокупность выдающихся исследователей, а как структурный эффект производства знания — позиция в пространстве науки, концентрирующая максимальный объем научного капитала и задающая смысловой горизонт для всех агентов. Пространство науки трактуется как многомерное ...
Added: September 30, 2026
Khestanov R., Социологическое обозрение 2026 Т. 25 № 3 С. 12–35
The article proposes a syntagmatic analysis of three historically constituted regimes for working with the future: linear determination, statistical branching, and loop reconfiguration. A syntagm is understood as an event-operation that exists only in its performance and simultaneously binds material, semiotic, and pragmatic registers. The analysis proceeds not as an intellectual history but as an ...
Added: September 30, 2026
Nazarova A. G., Журнал Новой экономической ассоциации 2026 № 3(72) С. 87–104
The article explores how results of constructing aggregate national transfer accounts’ (NTA) estimates can be used for macroeconomic analysis and forecasts of current transfers in home economy. It presents the findings of the author’s study of their transfer modules over retrospective period of more than 10 years. The emphasis in the paper is focused on ...
Added: September 30, 2026
Sheynov T. G., Социологическое обозрение 2026 Т. 25 № 3 С. 416–431
The article offers a reflection on the Russian translation of Introduction into Politics by the German-American philosopher Hannah Arendt, published by Vladimir Dal’ Publishers in 2025 under its original title What is Politics?. The book presents excerpts from Arendt’s legacy that pertain to her work on the unfinished project Introduction into Politics from the 1950s. ...
Added: September 30, 2026
Mersiyanova I. V., Брюхно А. С., Pallium: паллиативная и хосписная помощь (Российская Федерация) 2026 Т. 1 № 30 С. 26–33
The aim of this study is to identify key features of public perceptions of palliative care, including levels of awareness, attitudes toward the possibility of receiving palliative care, experiences of interaction with the palliative care system, as well as perceptions of the roles of various institutional actors involved in its provision. The empirical basis of ...
Added: September 30, 2026
Grigoreva M., Balakina Y. V., Научный результат. Серия: Социальные и гуманитарные исследования 2026 Т. 12 № 3 С. 100–112
In the context of intense international migration and increasing ethnocultural diversity, the integration of migrants has become an important issue for public policy. While existing research primarily focuses on the socio-economic and legal dimensions of integration, less attention has been paid to the mechanisms through which migrants develop a sense of belonging to the host ...
Added: September 30, 2026
Shvetsova E., Журнал институциональных исследований 2026 Т. 18 № 3 С. 116–130
This article analyzes the philanthropic activity of Russian billionaires as a mechanism for the
institutional legitimization of capital, aimed at its preservation and the transformation of economic
capital into symbolic capital. The empirical analysis is based on a self-contained database containing
information from public sources on the philanthropic activity of 146 Russian billionaires included in
the 2025 Forbes list, ...
Added: September 30, 2026
Гарифулина Э. Ш., Новикова С., Telitsyna A., Социальные науки и детство 2026 Т. 7 № 1 С. 26–43
Context and relevance. Modern childhood is undergoing large-scale institutional and social transformations. Despite a substantial body of research, there remains a lack of comprehensive empirical studies that juxtapose the macro-level of institutional change with the micro-level of subjective experiences of children and parents. Objective. This study draws on an institutional approach to the analysis of ...
Added: September 29, 2026
«А все-таки...»: эффективность уточняющих вопросов для снижения доли неответов на вопросы о финансах
Shmeleva E., Lebedev D., Брагина Е. В., Социологический журнал 2026 Т. 32 № 3 С. 9–29
A high proportion of non-substantive responses to questions about income and expenditures compromises data quality, limits the generalizability of findings, and can lead to sampling bias. The objective of this study is to assess the effectiveness of using follow-up questions to improve the quality of responses to financial questions. The study is based on data ...
Added: September 29, 2026
Butovskaya M., Буркова В. Н., Этнография 2026 Т. 1 № 31 С. 50–79
Respect for and care for older relatives continue to be among the key moral norms in both traditional pre-state societies of farmers and cattle breeders and in societies with a centralized state structure. Scholarly interest in moral norms governing attitudes toward elders across cultures has led to diverse interpretations of filial piety. The aim of ...
Added: September 28, 2026
Akaliyski P., Vignoles V., Welzel C. et al., Journal of Personality and Social Psychology 2025 Vol. 130 No. 2 P. 308–356
Individualism–collectivism (I-C), the most widely researched cultural dimension, is often equated with Hofstede’s pioneering nation scores. Concerns are growing about these scores’ validity, but subsequent research has not produced a widely accepted alternative. Here, we offer a refined theoretical conceptualization of I-C, we systematically reevaluate the validity of Hofstede’s I-C scores, and we report the ...
Added: September 28, 2026
Minkov M., Akaliyski P., Kaasa A. et al., Journal of International Business Studies 2025 Vol. 56 No. 9 P. 1197–1206
Numerous studies focus on the tightness–looseness (TL) dimension of national culture, reporting important implications for business and management. However, the main TL measure has generated a number of theoretical and empirical concerns. It likely reflects unfounded national auto-stereotypes, the conceptual boundary between TL and individualism–collectivism (IC) is blurred, respondents in different societies have different TL-related ...
Added: September 28, 2026
Cambridge Scholars Publishing, 2026.
This collection of papers explores the epic traditions of the ancient Near East and Eastern Mediterranean, bringing together insights from remarkable scholars. Topics range from the cuneiform epic of Erra to Homeric epics and Greco-Roman literature, shedding light on the role of epic texts in shaping collective identities and understanding ancient societies. The validity of ...
Added: September 28, 2026
Yeung J. C., Lun V. M., Li L. M. et al., Journal of Cross-Cultural Psychology 2026 P. 1–30
Contemporary theories of emotion emphasize the dual role of emotions as both personal
experiences and communicative signals during social interactions. However, the impact of
macro-level societal structures on emotional expression remains underexplored. This study
investigates the expression-experience discrepancy for self-reported emotions across nations,
focusing on how societal development relates to this discrepancy, which captures expressivity.
Using meta-analysis and multilevel modeling ...
Added: September 28, 2026
Suvalko A., Человек 2026 Т. 37 № 5 С. 118–143
This article analyzes the current state of Russia’s creator economy amidst the withdrawal of foreign platforms and rapid changes in Russian legislation regarding advertising and platform-based employment. The central hypothesis posits that the Russian market is in a liminal (transitional) state between the era of amateur user-generated content (UGC) and the full professionalization of creators. ...
Added: September 28, 2026
Ugleva A. V., Социологическое обозрение 2026 Т. 25 № 3 С. 268–293
This article undertakes a socio-philosophical analysis of a situation in which the place of the Other within the structure of subjective experience is occupied by an algorithmic agent – an entity that simulates understanding yet remains devoid of genuine subjectivity. To investigate this configuration, the author turns to psychiatric practice as a representative case study: ...
Added: September 26, 2026
Malinov A. V., Соловьевские исследования 2026 № 3 С. 131–148
This article explores possible areas of integrating the history of Russian philosophy into the contemporary educational environment, its place in the cultural situation of our time and philosophy as a whole. It is noted that the history of Russian philosophy as an academic discipline began to fully develop only in the second half of the ...
Added: September 25, 2026
Рупова Р. М., Богословский вестник 2023 № № 2 (49) С. 38–52
Поставленный Тертуллианом во II веке вопрос, что может быть общего между Афинами и Иерусалимом, в приложении к нашему времени может звучать так: что может быть об щего между Силиконовой долиной и Иерусалимом? В данном случае Силиконовая до лина — символ современной технотронной цивилизации. Автор статьи строит анало гию, основанную на том, что очевидная в начале ...
Added: September 25, 2026
Ustyuzhanin V., Zinkina J. V., Korotayev A., / Series "SocArXiv". 2026.
“Leaderlessness” is widely held to be a defining feature of contemporary mass mobilization, yet the claim rests on a handful of recent cases. We offer the first systematic cross-national analysis of this phenomenon from 1791 to 2019. We show that the absence of leadership is real but older and more modest than claimed: the share ...
Added: August 29, 2026
Kravtsova M., Musaev A. U., Welzel C., / Series "SSRN Working Paper Series". 2026.
Elaborating on Welzel et al.'s "Cool Water Theory," our study zooms into the more limited (albeit still varied) framework conditions of Russia's huge territory. Within Russia's confines, we examine how the combination of moderately cool seasons with steady rain (i.e., Cool Water) affects sub-national areas' contemporary societal progress in two modernization indicators: material prosperity in ...
Added: June 3, 2026
Vorchik A., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2026.
This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
Added: May 31, 2026
Sizov A., Rodionova M., Sedashov E. et al., / NRU Higher School of Economics. Series PS "Political Science". 2026. No. 1.
Rapid development of surveillance technologies is one of the most socially important consequences of the digital age. This paper investigates the factors determining consent to surveillance of various types of personal data and contributes to rapidly growing research on citizens perceptions of surveillance practices. Relying on a comprehensive survey experiment, we study the effects of ...
Added: May 15, 2026
Карцева М. А., Peresetsky A., / Высшая школа экономики. Серия WP2 "Количественный анализ в экономике". 2026. № WP2/2026/01.
This study examines the association between health status among elderly individuals living alone and pet ownership (cats, dogs). We employ data from the “Time Use Survey” conducted by the Federal State Statistics Service (Rosstat) in 2019, which contains information on more than 10,000 elderly individuals living alone aged 60 or older in Russia, including data ...
Added: May 8, 2026
Vorchik A., / Social Science Research Network. Серия SSRN Working Paper Series "SSRN Working Paper Series". 2026.
This article is devoted to the phenomenon of intrinsic motivation, to understand which two models are proposed. We study how positive/negative intrinsic motivation to work (experienced utility) affects worker's individual labour supply (model I) and the amount of effort they exert (model II). In model I, we use intrinsic motivation to explain the positive/negative slope ...
Added: March 15, 2026