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Article

Телевизионная реклама и телевизионный контент

Наука телевидения. 2012. № 9. С. 66-72.
Савельева О.О.
It is believed that the product of television - a text culture in the broadest sense of the word (news, TV shows, sports events, etc.). But it is not. Onerous relations in the market about TV content is not generated. Real market product independent electronic media is not broadcast audience content and the possibility of contact with the audience gathered for viewing content. Contact with advertiser audience demand, for them he is willing to pay, covering thus consumption channel.