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May 22, 2026
HSE Graduates AI Project Wins at TECH & AI Awards
Daria Davydova, graduate of the HSE Graduate School of Business and Head of the AI Implementation Unit at the Artificial Intelligence Department of Alfa-Bank, received a prize at the TECH & AI Awards. She was awarded for the best AI solution for optimising business processes. The winners were determined as part of the VII Russian Summit and Awards on Digital Transformation (CDO/CDTO Summit & Awards).
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The 'Second Shift' Is Not Why Women Avoid News
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Стереотипы о культурных героях в комической интернет-поэзии: их развитие и разрушение

Шаги/Steps. 2024. Т. 10. № 1. С. 240–269.
Krongauz M.

The article analyzes modification of cultural stereotypes about famous people in the postfolklore space of small poetry genres that appeared on the Internet in the 2000s and are usually called stishki (short insignificant poems, sing. stishok). The most popular among them are pirozhki (sing. pirozhok) and poroshki (sing. poroshok). We also consider material from other close genres found at the website “Poetory” - https://poetory.ru: ekspromt (impromptu), depressiashka (depressing poem), dve deviatki (two nines), artishok (artichoke). Both real people and fictional characters are the object of research. The article considers stishki about the Soviet cosmonaut Yuri Gagarin and Clara and Karl, characters from a tongue-twister, as well as the postfolklore ties between Beethoven and Van Gogh. The article traces their ties with other characters, both those existing in a common cultural space (for Gagarin it is Korolev, Titov and the like) and those appearing in poetic postfolklore (for Gagarin these are God and Lenin). The convergence of characters can occur not only on the basis of stereotypes, but also on the basis of random similarities, both external to the language (event, thing) and linguistic (for example, coincidence or consonance of names). The “logic of postfolklore” is described, that is, associative links that connect “distant” characters (separated by time or social standing) and form pantheons of postfolklore heroes.


 

Research target: Philology and Linguistics
Language: Russian
DOI
Keywords: постфольклорpostfolkloreинтернет-поэзияновые жанрыкатрен«пирожок»«порошок»new genresquatrainInternet poetrypirozhok (‘stuffed bun’)poroshok (‘powder’)культурный стереотип
Publication based on the results of:
Multidisciplinary complex studies of language functioning: social norms and practices of the modern Russia (2024)
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