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Юмор как стратегия популяризации медицинского знания (кейс-стади)
Филологический вестник. 2026. Т. 5. № 5. С. 152–167.
Пинчукова А. Е.
The article examines the phenomenon of humor as an effective strategy for popularizing scientific knowledge in general and medical knowledge in particular. The aim of the study is to establish mechanisms for adapting medical phenomena to the extralinguistic and linguistic features of popular science works on medical topics in English. It is noted that the use of humor as a medicine popularization strategy not only helps establish rapport with the reader and improve understanding of medical phenomena but also relieves the psycho-emotional tension caused by topics related to human health. In Adam Kay’s work “Kay’s Anatomy: A Complete (and Completely Disgusting) Guide to the Human Body,” written primarily for modern teenagers, humor as a strategy for popularizing medicine is implemented through the following stylistic devices: metaphors, similes and analogies, puns, in-text references, false definitions, personification, neologisms, literalization of an idiom or metaphor, understatement, change of register, malapropism, allusion or cultural reference, anticlimax, and hyperbole. The study concludes that the choice of most of these tools is driven by cognitive, pragmatic, and cultural factors. Furthermore, the use of humor as a strategy for popularizing medical knowledge makes complex topics more accessible to modern adolescents, thanks to the author’s awareness of such humorous phenomena as post- and meta-irony, absurdity, sarcasm, and “roasting.” Finally, the findings can serve as a basis for developing recommendations for writing popularization texts with humorous elements.
Keywords: медицинская терминологияmedical terminologymedicine popularizationhumor in popular science textshumor in popular science discoursehumor as a strategy for popularizing medicineAdam Kayюмор в научно-популярном текстеюмор в научно-популярном дискурсеюмор как стратегия популяризации медициныпопуляризация медициныАдам Кей
Пинчукова А. Е., Современный ученый 2026 № 11 С. 190–202
The article analyzes strategies for popularizing medicine in the context of a rapidly developing literary genre. The aim of the study is to identify ways to adapt medical knowledge to the stylistic and pragmatic features of nonfiction works on medical topics, used by science communicators with different professional backgrounds. The article examines the genre of ...
Added: October 26, 2026
Душакова Н., Фольклор: структура, типология, семиотика 2025 Т. 8 № 4 С. 145–159
Цифровая среда может выступать не только каналом трансмиссии устной памяти или хранилищем разрозненных воспоминаний, целенаправленно или стихийно создаваемых каждым, кто пользуется смартфоном. Как и устная память, выделяемая современными исследователями «память цифровая» представляет собой активный процесс, на который влияют самые разные факторы (от контекста размещения оцифрованных или изначально цифровых данных до надежности инфраструктуры и заинтересованности отдельных ...
Added: October 25, 2026
Nagornaya A., M.: ФЛИНТА, 2026.
This textbook is intended for students pursuing degrees in linguistics with an advanced level of English proficiency (C1–C2) and aims to develop their professional communicative competence in academic and intercultural contexts. It focuses on key sociocultural trends of the twenty-first century, including metamodernism, celebritism, achievement culture, neo-consumerism, changing perceptions of time, the emotionalization of society, ...
Added: October 24, 2026
Нижегородский государственный лингвистический университет им. Н.А. Добролюбова, 2021.
В сборнике статей излагаются актуальные вопросы междисциплинарных исследований коммуникаций в условиях цифровой цивилизационной среды и всестороннего обсуждения широкого круга проблемных вопросов, связанных с разрывом технологических и гуманитарных контекстов в развитии современного общества. ...
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Uspensky B. A., Словесность и история 2026 № 3 С. 291–297
The publication is dedicated to Vladimir Ivanovich Malyshev (1910–1976), an outstanding 20th-century archaeographer and the founder of the Repository of Ancient Manuscripts (Drevlekhranilishche) of the Institute of Russian Literature (Pushkinskii Dom) in St. Petersburg. The author recalls his conversations with V. I. Malyshev. Along with several episodes from the scholar's archaeographic work and events during ...
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Dolgorukova N., Кифишина А. Ф., Вестник Томского государственного университета 2026 № 527 С. 23–31
Исследуется эволюция сюжета о короле Лире через призму трёх средневековых текстов. Особое внимание уделяется мотиву Фортуны и судьбы, а также образу Лира. Анализ демонстрирует, как трансформация сюжета отражают меняющиеся культурные и литературыне контексты Средневековья, подготовляющие почву для дальнейших интерпретаций, в том числе у Шекспира. ...
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Stognieva O., Safonova D., Lozitskaya E., Newcastle upon Tyne: Cambridge Scholars Publishing, 2026.
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Ватлецов Сергей Германович, М.: ИНФРА-М, 2026.
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Книга адресована специалистам в области германистики, когнитивной лингвистики, ...
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Степанов А. Г., Slavica TerGestina 2025 № 35-2 С. 158–193
The connection of the poetic form with the content is investigated. The free verse, developed by W. Whitman in the second half of the 19th century, took root in the USSR with difficulty. In modern Russian poetry, the free verse, while preserving the aura of Western poetic culture, often combines gender and political meanings, broadcasting ...
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Podobryaev A., Ivlieva N., Glossa: a journal of general linguistics 2026 Vol. 11 No. 1 P. 1–25
Unlike many other Turkic languages, Balkar normally demonstrates obligatory subject-verb
number agreement in finite clauses with 3rd person subjects: when a subject is plural-marked,
so is the verb. However, there are cases when the subject is not overtly plural-marked, but the
verb can be. We argue for an account where such facts are not reduced to any form ...
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Zenkin S., P.: Classiques Garnier, 2025.
In the 19th and 20th centuries, visual image (painting, sculpture, photography, etc.) can often be a character in literary and film plots, an element of the fictional world. Its narrative forms and functions are explored from a theoretical and comparative perspective. ...
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ИДВ РАН, 2026.
This paper addresses the issue perceiving the national Vietnamese costume as a tool of cultural representation in the context of official state events held in Vietnam and abroad. The study focuses on specific cases of protocol visits, meetings, forums, and beauty contests, where the ao dai and other types and elements of national clothing are ...
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Qiang S., Linguistic Research 2025 No. 3 P. 76–85
The determination of new words and meanings is a key issue in lexical history studies. However,
common reliance on identifying “the earliest examples” can be challenged by textual complexity and subjective
disagreements. Focusing on the emergence of the FAST meaning of kuai (快), this study proposes criteria for
identifying new meanings from the perspective of the lexical system. ...
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Budennaya E., Русская речь 2026 Т. 4 С. 57–78
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within the Russian white clergy. It identifi es two active periods of name formation using Slavic hypocoristic suffi xes: the 11th — 14th centuries (peaking
in the 12th) and the 16th — 17th centuries.
The fi rst period is tied to the general adoption of Christian names, where
diminutive forms acted ...
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Budennaya E., Slovĕne 2026 Т. 1 С. 31–67
The article examines Old Russian anthroponyms with the suffix -ec-, originally conveying the meaning ‘less than X’. A diachronic corpus study of
11th–17th-century texts reveals that while this suffix lacked inherent pejorative
connotations in Old Russian sources, contextual (adherent) pejoration is clearly
observable. For pre-15th-century chronicles, two primary usage patterns are
identified—1) characters with explicit negative evaluation, and 2) ...
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Seleznev M., Луппова А. А., Вестник Свято-Филаретовского института 2026 Т. 18 № 1(57) С. 10–35
The story of the Tower of Babel (Gen 11:1-9) is one of the key episodes in the narratives of the Book of Genesis. In modern scholarship, various—often sharply divergent—datings of this pericope are proposed, as well as different interpretations of its place in the picture of the formation of the biblical text that was put ...
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Seleznev M., Луппова А. А., Вестник Свято-Филаретовского института 2026 Т. 18 № 2 (58) С. 322–349
Like other narratives in the Book of Genesis, the story of Cain and Abel (Gen 4:1–16) has been studied and commented upon for more than two millennia. However, recent scholarship has introduced significant revisions to traditional interpretations. Over the past five years, several monumental commentaries on Genesis 1–11 have been published, offering new—and sometimes mutually ...
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Seleznev M., Vestnik Drevnei Istorii 2026 Vol. 3 No. 86 P. 589–592
The article reconstructs the 'biography' of an alleged (in fact, non-existent) fragment of
4QDeutq said to contain a non-Masoretic reading of Deut 32 : 8. It traces how erroneous
references to the fragment emerged during the preliminary publication of the Scrolls in the
1950s, the scholarly attention this fragment received, its eventual disappearance from Qumran
studies after the official ...
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Громенко Е. С., Verba. Северо-Западный лингвистический журнал 2023 № 1(6) С. 22–33
The object of the study is the new medical vocabulary in Russian and Hungarian. Despite the fact that Hungarian and Russian are not related languages, they are influenced by similar global political, sociocultural processes, which is reflected in the wordsthat update the vocabulary of these languages. In the past few years, the Hungarian and Russian ...
Added: February 2, 2024
Громенко Е. С., В кн.: Неология. Неография. 2021.: СПб.: ИЛИ РАН, 2022. С. 29–36.
Пандемия COVID-19 и связанная с ней погруженность всех сфер человеческой деятельности в «медицинский контекст» стали причиной усиления процесса медикализации русского языка. В статье приводится разносторонняя характеристика специальной лексики медицинских сфер, описанной в «Словаре русского языка коронавирусной эпохи»
(СлКЭ), в частности, тематическая, типологическая классификации, анализируются способы
описания такой лексики в СлКЭ. Так, наиболее многочисленными в этом издании оказались
такие ...
Added: September 5, 2023
Nagornaya A., Вестник Томского государственного университета 2020 № 455 С. 25–31
The paper looks into the current terminological polices proposed by the World Health Organization and successfully implemented in the current epidemiological crisis caused by COVID-19. According to the WHO recommendations issued in 2015, the newly coined terms are supposed to be “scientifically sound” and “socially acceptable”. The paper primarily focuses on the latter requirement linking ...
Added: July 6, 2020
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Added: March 12, 2013