?
«А вас, Печкин, я попрошу остаться!» Почта России в зеркале нетлора
.
The article considers the folklore reaction to a new uniform of employees of the Russian Post on the background of the folklore portrait of the Russian Post as a whole. Jokes, anecdotes, memes and photo collages, accentuating the unreliability and low delivery of mail, serve as a background for making fun of a new uniform resembling the Gestapo
In book
Т. 2: Ньюслор: фольклорная интерпретация актуальных событий. , М.: Издательский дом «Дело» РАНХиГС, 2017.
Rossinskaya A., Кирзюк А. А., Фольклор и антропология города 2026 Т. 8 № 1 С. 158–186
Thе article presents the findings of a study of the Krasnenkaya Biennale, an annual open-air contemporary art exhibition held in a peripheral district of St. Petersburg on the banks of the Krasnenkaya River. The research aimed to examine the narratives that emerge around public urban space in the context of a temporary art project. The ...
Added: April 20, 2026
Pakhomova A., Креативные индустрии 2025 Т. 1 № 3 С. 10–15
The study examines the strategies for disseminating St. Petersburg's urba klore in a digital environment and evaluates the representation of various plots i official, tourist, and social network spaces. The approach to folklore branding of cities through storynomics considers narrative a key tool for attracting tourists. The narrative potential of urban folklore provides trends in ...
Added: April 1, 2026
Дементьева К. В., Костина А. Г., Неофилология 2024 Т. 10 № 3 С. 666–680
INTRODUCTION. Popularization of science plays a significant role in modern society, contributing to the development of domestic science and technology, the formation of an educated and critically thinking society. The purpose of the study is to consider materials on popular science topics as agents of popularization of scientific knowledge for a wide audience MATERIALS AND ...
Added: October 16, 2025
Baysha O., Медиалингвистика 2025 Т. 12 С. 759–762
Since its inception, media studies have been permeated with the spirit of West-centrism, which was reflected in media discourses about the lack of alternative to Westernization of the entire world. Today, this postulate is rejected, which requires an appropriation of alternative paradigms. ...
Added: September 5, 2025
Михайловская В. А., Кашкина А. А., Паршакина Т. А. et al., Фольклор и антропология города 2025 Т. 7 № 2 С. 96–122
This study examines the competing and coexisting narratives about the past of the territory where the Skolkovo Innovation Centre is located. The authors analyze the intersections and contradictions between the public image of Skolkovo as a project built “from scratch” and a locally preserved alternative narrative maintained by residents
and employees of the Research Institute of ...
Added: August 17, 2025
Radina N., Balakina Y. V., Bannikov K., Вестник Томского государственного университета 2025 № 510 С. 52–62
The timeliness of the presented research is justified by the significant role of the media during a crisis, since the growth of content consumption increases the ability to influence the audience in order to form certain attitudes and change behavioral patterns. In addition, despite the fact that issues of media framing as one of the ...
Added: May 8, 2025
СПб.: Санкт-Петербургский государственный экономический университет, 2024.
Сборник материалов Х Международной научно-практической конференции традиционно посвящен исследованию трендов современного брендинга и особенностям функционирования брендов в различных сферах. Магистральная тема исследований этой конференции -геобрендинг. В первой части представлены исследования вузовских преподавателей и специалистов-практиков. Сборник адресован специалистам коммуникационных профессий, преподавателям, студентам, магистрантам, всем, кто интересуется проблемами брендинга. ...
Added: February 14, 2025
СПб.: ИПЦ СПбГУПТД, 2024.
В сборнике представлены материалы IX Всероссийской научно-практической конференции «Современные СМИ в контексте информационных технологий» (Санкт-Петербург, 2023 г.). Авторы статей акцентируют внимание на новых вызовах в медиасфере и транс- формации современных СМИ, обращаясь как к теоретическим, так и практическим аспектам данного явления. Особое внимание уделяется функционированию журна- листики в культурном пространстве, вопросам образования и воспитания будущих ...
Added: November 2, 2024
Kuksa T., ULY DALA: журнал городских и социальных исследований 2024 Т. 1 № 2 С. 108–134
В исследовании представлен анализ прагматики, синтактики и семантики садистских четверостиший и двустиший, бытовавших в устной форме сначала как городской фольклор и потом трансформировавшихся в интернетлор. Помимо данных о литературных истоках черного юмора в западноевропейской и российской словесности, автором описаны сомнения фольклористов в авторском происхождении стишков и свидетельства фиксации устных рифмованных текстов в среде позднесоветских студентов ...
Added: October 19, 2024
СПб.: Медиапапир, 2024.
Сборник содержит материалы конференции "Язык в координатах массмедиа". ...
Added: September 13, 2024
Krongauz M., Шаги/Steps 2024 Т. 10 № 1 С. 240–269
The article analyzes modification of cultural stereotypes about famous people in the postfolklore space of small poetry genres that appeared on the Internet in the 2000s and are usually called stishki (short insignificant poems, sing. stishok). The most popular among them are pirozhki (sing. pirozhok) and poroshki (sing. poroshok). We also consider material from other ...
Added: June 28, 2024
Агеев С. В., Pushkarev E., Антоненко Н. В., Russian Journal of Linguistics 2024 Т. 28 № 2 С. 415–438
A meme as a cultural and semiotic phenomenon has been actively studied within the framework of humor research; however, the question why memes may not elicit a humorous response remains unanswered. This article examines the causes of typical cognitive errors in the perception of humor in the so-called morphed units (memes, image macros, photoshopped images ...
Added: June 22, 2024
Pashkov S., Экономическая социология 2024 Т. 25 № 3 С. 183–212
The review is devoted to the discussion around research on consumer expectations, with a focus on methodological features and current problems of measuring the Consumer Sentiment Index (CSI) in the scope of sociology. The need to discuss the role of non-economic factors in the formation of consumer expectations is substantiated sociological (socio-demographic) foundations, the influence ...
Added: June 17, 2024
Галицкая Н. В., Вестник Воронежского государственного университета. Серия: Право 2022 № 2 С. 139–147
The problems of the emergence and spread of extremism on the Internet threaten the security of Russian society, therefore they do not lose their relevance. The purpose of the article is to analyze Russian and international legislation regulating countering extremism, assess the risks of Internet extremism moving from the virtual space to the real life ...
Added: December 31, 2023
Radina N., Balakina Y. V., Bannikov K., Вестник МГИМО Университета 2024 Т. 17 № 3 С. 117–149
The aim of the present study is to compare how the media of three countries ‒ Russia, France and Germany ‒ described the events taking place during the COVID-19 pandemic. The analysis comprised three stages. Firstly, actors of biopolitics were compared (who exactly, from the point of view of the media, implements government biopolitics). Secondly, ...
Added: November 7, 2023