Подкаст как инструмент преобразования музея в современный культурный институт (по материалам социологического исследования)

Социология науки и технологий. 2023. Т. 14. № 4. С. 170–187.

Гаврилюк М. Н., Sizova I.

The modern museum is undergoing an intensive transformation at the moment. It is important to note that this process is complex and multidimensional. It is impossible to identify a single trend or point to a specific factor that led to the change. Various factors (such as technological development, quarantine restrictions, political events) have caused the museum to refocus its attention on visitors’ interests. A variety of technologies are increasingly being used by museums in order to communicate with their audiences in a more innovative way. The creation of museum podcasts can help achieve this goal. An examination of podcasts as a technical tool for transforming museums into modern cultural institutions is presented in the article. The article discusses the role podcasts play in transforming museum institutions. As well as examining the main reasons for creating museum podcasts, the content of museum podcasts is also discussed. A mixed methodological approach was used for this study, which included qualitative (interviews with practitioners), quantitative (study of formal museum podcast data), as well as content analysis. Based on these results, we concluded that: 1) podcasts have been proven effective as a tool for creating and maintaining a modern cultural organization’s image; 2) museums have been collaborating and interacting more with each other through museum podcasts; 3) podcasts contribute to the development of the digital museum environment. Considering all this, we can conclude that podcasts are one of the influential technological tools influencing museum change.

Keywords: технологии, трансформация, социология культуры, technology, подкаст, музей, transformation, A Cultural Sociology, podcast, museum

Publication based on the results of: Systematic approach to transformation of the digital museum space (2021)