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News
October 19, 2026
'Cultural Studies Seeks to Understand What Lies Beneath the Surface of Everyday Things'
Maxim Zhiganov has been exploring different aspects of sound for many years—first in relation to his native Perm and then on a broader, global scale. In this interview for the HSE Young Scientists project, he talks about sound maps, the special issue of the journal Logos, and why it is important to make the familiar less clear and obvious.
October 14, 2026
At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.

 

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Management practices of Russian companies. Vol. 1. Cases from the HSE Graduate School of Business Collection

M. : HSE, 2022.
Academic editor: Kushch S.

This collection of compact cases on management practices in Russian companies was produced
by professors of HSE Graduate School of Business and other units of HSE University and resulted from
a joint project between HSE GSB and The Case Centre, the one of the top case clearing houses globally.
The cases in this volume refl ect on a wide range of the current issues in business management,
such as Strategic Management, Business Innovation, Supply Chain Management, Brand Management,
ESG and Business Ethics, Talent Mana gement, Entrepreneurship, as well as doing business during the
COVID-19 pandemic.

This case collection is recommended for students, participants and faculty of various programs in
management — from Bachelor and Master to MBA and Executive Education.

Chapters
Case study "Circular economy dilemma at Biofoodlab: how to stay fair, healthy and green "
Ivanova E., Milovantseva N., , in: Management practices of Russian companies. Vol. 1. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 9–18.
Регистрационный номер: 0001-2-1 Формат: компакт-кейс  Предметные области: стратегический менеджмент, ESG Время действия: 2020 Дополнительные материалы:  Annotation: The case describes a dilemma faced by Elena Shifrina, founder of BioFoodLab, a Russian sustainability-minded woman entrepreneur engaged in production and promotion of healthy food snacks. The case is based on field visits, in-depth interviews, and archival ch. ioFoodLab’s individually packaged products are targeted at conscious consumers. With ...
Added: September 14, 2022
Case study "Cracking Croc`s talent "
Mondrus O., Osipova A., , in: Management practices of Russian companies. Vol. 1. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 31–42.
Регистрационный номер: 0003-2-1 Формат: компакт-кейс  Предметные области: управление изменениями, управление талантами, организационное поведение Время действия: 2018 Дополнительные материалы: Руководство по использованию кейса  Аnnotation: This case was written for use in talent management, change management, organisational behaviour and other related courses. Despite the fact of popularity of talent management among practitioners and researchers, there is no vibrant cases that can disclose the full range of issues ...
Added: September 14, 2022
Case study "Reloading the Kalashnikov brand image, hit or miss "
Rebiazina V., Rozhkov A., , in: Management practices of Russian companies. Vol. 1. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 19–30.
Регистрационный номер: 0002-1-1 Формат: компакт-кейс  Предметные области: маркетинг, брендинг, стратегический менеджмент Время действия: 2020 Дополнительные материалы: Руководство по использованию учебного кейса Annotation. This case is about Kalashnikov Group, world famous firearms producer, the owner of the legendary AK-47 brand. Currently Kalashnikov Group is focused on developing the Kalashnikov Club to engage new B2C customers and redesign customer experience (CX) using modern CRM and CX systems. However, ...
Added: September 14, 2022
Case study "50 shades of green: the re-positioning of Perecrestok in the grocery supermarket sector"
Panteleeva E., Lebedev A. V., , in: Management practices of Russian companies. Vol. 1. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 43–54.
Регистрационный номер: 0004-2-1 Формат: компакт-кейс  Предметные области: маркетинг, брендинг, ESG Время действия: 2019 Дополнительные материалы: Руководство по использованию учебного кейса Annotation. After 25 years of successful development, Perekrestok , a leading grocery supermarket chain in Russia, ‘stuck in the middle’ being perceived by their customers as a ‘regular supermarket with quality goods’. Russian consumers and retailers exhibit a recent trend of Lifestyle of Health and Sustainability ...
Added: September 14, 2022
Case study "Joom-challenge to the Amazon"
Sterligova A., Gorgisheli M., , in: Management practices of Russian companies. Vol. 1. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 55–66.
Регистрационный номер: 0005-2-1 Формат: компакт-кейс  Предметные области: логистика и управление цепями поставок, маркетинг, стратегический менеджмент Время действия: 2020 Дополнительные материалы: Руководство по использованию учебного кейса Annotation: The case provides an opportunity to consider a set of issues related to the development of the most successful Europe-an e-commerce startup JOOM in a highly competitive market under increased uncertainty in early 2020 is considered. Seasonal risks of a ...
Added: September 14, 2022
Case study "Which persona? Applying artificial intelligence tehnologies and digitalization to transform the fashion industry"
Grishenko T. Y., Artamoshina P. S., , in: Management practices of Russian companies. Vol. 1. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 67–78.
Регистрационный номер: 0006-2-1 Формат: компакт-кейс  Предметные области: маркетинг, брендинг, стратегический менеджмент Время действия: 2020 Дополнительные материалы: Руководство по использованию учебного кейса Annotation: The live case based on the experience of a Russian digital fashion start-up facing the coronacrisis suggests opportunities for students to develop understanding of the concept of Design Thinking and to appreciate its potential value in a contemporary business setting; consider the application ...
Added: September 14, 2022
Case study "Organizational change management in Paşabahçe-Russia: moving upstream"
Исаева О. М., Osipova A., , in: Management practices of Russian companies. Vol. 1. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 79–90.
Регистрационный номер: 0007-2-1 Формат: компакт-кейс  Предметные области: change management, talent management Время действия: 2020 Дополнительные материалы: Руководство по использованию учебного кейса Annotation: The case was developed in partnership with HR Director of Posuda JSC - a representative of multinational company Paşabahçe, a leader in glassware manufacturing in Russia. The case study aims at exploring organisational culture and organisational change which are adamant conditions for a ...
Added: September 14, 2022
Case study "Gaining competitive advantage in the E-grocery market in Moscow: Vkusvill`s response to the coronavirus pandemic"
Vinogradov A., Иванова А. А., , in: Management practices of Russian companies. Vol. 1. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 91–100.
Регистрационный номер: 0008-2-1 Формат: компакт-кейс  Предметные области: logistics and supply chain management, strategic management Время действия: 2020 Дополнительные материалы: Руководство по использованию учебного кейса Annotation: The case describes the behavior of the food sector of the economy during the set of events related to the development of the coronavirus pandemic in terms of online sales. The dynamics of the e-grocery market over a long period ...
Added: September 14, 2022
Case study "Deliver2.Me: exploring the potential of data science to improve reliability of supplier deliveries"
Zelenkov Y., Silchev V., , in: Management practices of Russian companies. Vol. 1. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022.
Регистрационный номер: 0009-1-1 Формат: компакт-кейс  Предметные области: data analysis, logistic and supply chain management, strategic management, talent management\organizational behavior  Время действия: 2020 Дополнительные материалы: Руководство по использованию учебного кейса Annotation: This case is designed to introduce non-technical students to data science, machine learning, and predictive analytics. The case examines the online retailer Deliver2.me, who face the problem of supplier reliability. One possible solution to this ...
Added: September 15, 2022
Case study "Digital challenge: the story of the innovative 3D scanner of the human body@
Лихачев А. А., Stepanov A. K., , in: Management practices of Russian companies. Vol. 1. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 109–116.
Регистрационный номер: 0010-1-1 Формат: компакт-кейс  Предметные области: маркетинг, брендинг, стратегический менеджмент Время действия: 2019 Annotation: The three founders of the technology start-up Tardis—Mikhail Matrosov, Vahe Taamazyan and Stanislav Podshivalov—were sitting in a room at the science and technology park in Moscow and discussing the prospects of their business. All three founders were graduates of PhysTech (Moscow Institute of Physics and Technology), one of ...
Added: September 15, 2022
Research target: Economics and Management
Language: English
Full text
Keywords: Management
Management practices of Russian companies. Vol. 1. Cases from the HSE Graduate School of Business Collection
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IEEE, 2023.
The mission of the IEEE 2023 International Conference «Engineering Management of Communication and Technology» (EMCTECH) is to help promote and advance knowledge in the field of innovation and engineering management. Through discussions on current topics such as business model innovation, new technology directions and applications, managing globalization challenges, development of personal skills etc., we aim ...
Added: November 24, 2023
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