Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection

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Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection

M. : HSE, 2022.

Under the general editorship: Kushch S.

This collection of compact cases on management practices in Russian companies was produced
by professors of HSE Graduate School of Business and other units of HSE University and resulted from
a joint project between HSE GSB and The Case Centre, the one of the top case clearing houses globally.
The cases in this volume refl ect on a wide range of the current issues in business management,
such as Strategic Management, Business Innovation, Supply Chain Management, Brand Management,
ESG and Business Ethics, Talent Mana gement, Entrepreneurship, as well as doing business during the
COVID-19 pandemic.

This case collection is recommended for students, participants and faculty of various programs in
management — from Bachelor and Master to MBA and Executive Education.

WHEN THE WAYS WE WORK DO NOT WORK, WHAT DO WE DO? RAISING THE BAR OF TALENT MANAGEMENT AT ABBVIE, RUSSIA, AND CIS

Cheglakova L. M., Podverbnykh U., Pushkareva N., , in: Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 79–88.

Talent management is the concept which appeared during the performance management evolution and helps to manage the e$ciency and success of a company in the VUCA world by engaging highly e"ective and loyal employees. The talent management concept highlights that companies need not only employees who e"ectively fulﬁ ll their duties but also talents who ...

Added: February 5, 2022

Aeroflot: how high and where to fly?

Guseva N. I., Dvoryashina M. M., , in: Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 7–16.

Регистрационный номер: 0011-2-1 Формат: компакт-кейс Предметные области: маркетинг, брендинг, стратегический менеджмент Время действия: 2020 Дополнительные материалы: Annotation: The case study is developed for the Bachelor’s and Master’s degree students as well as for MBA and EMBA programme participants in the ﬁ elds of Strategic Management, Strategic Thinking and Management, Corporate Governance, Strategic Marketing, etc. The case study is based on open-source information about the most ...

Added: September 26, 2022

Case study "Food road to Tandex: what does a food tech startup do to become a part of a national IT gigant?"

Minnigaleeva G. A., Maron M., , in: Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 17–26.

Регистрационный номер: 0012-1-1 Формат: компакт-кейс Предметные области: предпренимательство, стратегический менеджмент, финансовый менеджмент Время действия: 2017 Дополнительные материалы: Annotation: The case presents a typical situation an entrepreneur faces when he/she develops the business and then decides to sell it. The text reveals real-life challenges, which are quite usual for beginning entrepreneurs around the world. It is based on a story of a successful Russian foodtech ...

Added: September 26, 2022

Case study: "Supra: georgian restruant in Vladivostok"

Akim M., Boltroukevich V., , in: Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 41–48.

Регистрационный номер: 0014-2-1 Формат: компакт-кейс Предметные области: операционный менеджмент, поведение потребителей Время действия: 2020 Дополнительные материалы: Руководство по использованию учебного кейса Аннотация: The case illustrates how the design of the company’s operations, based on the Supra1 model, enables its overall strategy. Students are introduced to the design of the production and service processes at Ilya Sukhikh’s restaurant in the mid-range sector. They begin to see ...

Added: September 26, 2022

Case study "Pushkin museum`s value: looking for tomorrow"

Morozova Y. A., Demin A., , in: Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 49–58.

Регистрационный номер: 0015-2-1 Формат: компакт-кейс Предметные области: операционный менеджмент, стратегический менеджмент, поведение потребителей Время действия: 2020 Дополнительные материалы: Руководство по использованию учебного кейса. Annotation: The museum as a non-proﬁ t organization and a socially important institution raising next generations, must develop the strategy for several decades to come. However, the accelerating development processes of society digitalization shorten the life cycle of technologies and products. A ...

Added: September 26, 2022

Case study "Winners and losers or were the terms of Sberbank and Yandex`s divorce mutually beneficial?"

Tsarkov I., Gabrielov A., , in: Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 59–70.

Регистрационный номер: 0016-2-1 Формат: компакт-кейс Предметные области: финансовый менеджмент, стратегический менеджмент Время действия: 2020 Дополнительные материалы: Руководство по использованию учебного кейса Аннотация: This case was prepared for master students (including MBA) in ﬁ nance and can be used in studying the strategic deals module on corporate ﬁ nance, ﬁ nancial management, mergers and acquisitions and enterprise valuation courses. The case was developed on the basis of ...

Added: September 26, 2022

Case study "When the ways we work do not work, what do we do? Raising the bar of talent management at AbbVie Russia and CIS"

Cheglakova L. M., Podverbnykh U., Пушкарева Н. Л., , in: Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 71–80.

Регистрационный номер: 0017-2-1 Формат: компакт-кейс Предметные области: управление талантами/организационное поведение, стратегический менеджмент Время действия: 2020 Дополнительные материалы: Руководство по использованию учебного кейса Annotation: Talent management is the concept which appeared during the performance management evolution and helps to manage the effi ciency and success of a company in the Bani world by engaging highly eff ective and loyal employees. The talent management concept highlights that companies ...

Added: September 26, 2022

Case study "Innovation studio: on the threshold of a new market"

Smeltsova S. V., Demin A., , in: Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 81–90.

Регистрационный номер: 0018-2-1 Формат: компакт-кейс Предметные области: операционный менеджмент, стратегический менеджмент Время действия: Дополнительные материалы: Annotation: The case was prepared for undergraduate students of the Bachelor’s degree in Management and serves to develop the logic of decision-making for the strategic tasks of the company. The main goal of the case is to understand and be able to apply the technology of making ...

Added: September 26, 2022

Case study "Conquering a yanger audience^ the case of Gillette in Russia"

Vetrova T., Buzulukova E. V., , in: Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 91–109.

Регистрационный номер: 0019-2-1 Формат: компакт-кейс Предметные области: маркетинг, поведение потребителей, стратегический менеджмент Время действия: 2020 Дополнительные материалы: Аннотация: This case is about the famous brand Gillette, which is the world leader in the category of shaving. Due to the pandemic the company has faced a decline in demand, changes in consumer behavior, and a decrease in the share of the youth audience. The brand is ...

Added: September 26, 2022

Case srudy "Strengthening market position with the help of sharing tarif: the case of Megafon"

Vetrova T., , in: Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection.: M.: HSE, 2022. P. 100–109.

Регистрационный номер: 0020-2-1 Формат: компакт-кейс Предметные области: маркетинг, поведение потребителей, финансовый менеджмент Время действия: 2020 Дополнительные материалы: Руководство по использованию учебного кейса Аннотация: In the present case, we examine the Russian mobile operator MegaFon, which is one of the four main players in the market and is currently (option: has the most 4G stations in the country) the leader in the number of 4G stations in ...

Added: September 26, 2022

Research target: Economics and Management

Language: English

Full text

Keywords: Management

Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection

Crypto – Equity Market Interdependence Analysis

Buchko A., Peresetsky A., HSE Economic Journal 2025 Vol. 29 No. 3 P. 383–406

In recent years cryptocurrencies have gained popularity: institutional and retail investors as well as different trading companies started positively looking at crypto assets. As a result, the convergence level between cryptocurrencies and the traditional markets has changed a lot. Stocks deserve close attention because they are a key asset for many investors. This article explores ...

Added: September 17, 2026

Искусственный интеллект в городском хозяйстве. Актуальные области применения тезисы докладов II научно-практической конференции (Россия, Москва, 20 марта 2026 г.)

М.: Московский Политех, 2026.

Основной целью конференции является освещение проблем, связанных с внедрением технологий искусственного интеллекта в управление городским хозяйством города Москвы. Участниками были представлены инновационные решения для оптимизации использования ресурсов и городской инфраструктуры. Особое внимание было уделено решению задач прогнозирования и аналитического моделирования для повышения эффективности работы городских систем. Тезисы докладов содержат разностороннее исследование теоретических и практических вопросов развития ...

Added: September 16, 2026

Regional Disparities in Social Support for Housing and Communal Services Payments in Russia

Abdullaev A., Sivaev S., Regional Research of Russia 2026 Vol. 16 No. 3 P. 518–530

The article examines the specific features of implementing regional programs of targeted social support for housing and communal services payments in Russia. The aim of the study is to identify differences between the federal subjects in key parameters of the program, targeting and coverage of households with housing subsidies, as well as in the results of ...

Added: September 16, 2026

ОКВЭД3: методологические основы и практические решения

Gokhberg L., Abdrakhmanova G., Kutsenko E. et al., Вопросы статистики 2026 Т. 33 № 4 С. 5–20

This article examines the methodological and practical issues associated with the transition to the new edition of the All-Russian Classifier of Economic Activities (OKVED) – OKVED3. The relevance of the study stems from the need to reflect contemporary structural changes in the economy, related to the transformation of the existing economic activities and emergence of ...

Added: September 15, 2026

Повестка устойчивого развития после 2030 года: возможные развилки

Makarov I. A., Россия в глобальной политике 2026 Т. 24 № 4 (140) С. 164–182

Три с половиной года остаётся до 2030-го – окончания срока реализации Целей устойчивого развития (ЦУР) – главной международной инициативы, устанавливающей долгосрочные ориентиры для будущего человечества. Уже очевидно, что она провалилась: преодоление бедности, решение экологических проблем и построение инклюзивного и справедливого общества остались красивой мечтой. Кто-то может воспринимать ЦУР как памятник человеческой наивности. Но надо понимать, что эта ...

Added: September 14, 2026

The ripple effect: How fake news shapes stock market behavior

Fedorova E., Ledyaeva S., Stepanov V., International Review of Economics and Finance 2026

This study investigates the influence of low-quality information, specifically fake news, on short term stock returns, contributing to the discourse on signal theory and behavioral economics. Employing a machine learning approach, the authors developed a robust fake news dataset from publicly available sources. Sentiment analysis was conducted using a FinBERT model fine-tuned for stock market contexts, alongside extensive dataset ...

Added: September 12, 2026

Модели музеефикации индустриального наследия и их роль в брендинге туристических дестинаций

Карпова Д. А., Sizova I., Gordin V. E., Креативные индустрии 2026 Т. 2 № 2 С. 10–31

This article examines the musealisation of industrial heritage and its role in regional and corporate branding. The relevance of this study stems from deindustrialisation processes, the growth of industrial tourism, and the need to preserve historical memory, which is particularly important in the context of Russian realities—the lack of a legal definition of the concept ...

Added: September 9, 2026

Адаптация российских десертных брендов на китайском рынке: социокультурный аспект

Veselova L. S., Морозова В. С., Дарчиева А. А., Управленец 2026 Vol. 17 No. 4 P. 66–78

На фоне развивающихся торгово-экономических отношений между Россией и Китаем российские десерт- ные бренды получают новые возможности для выхода на китайский рынок. Однако их присутствие ограничено преи- мущественно приграничными регионами, а продвижение сдерживается недостаточной адаптацией к социокультурным особенностям китайских потребителей. Статья посвящена разработке практических рекомендаций по формированию стратегии адаптации российских десертных брендов к специфике китайского рынка. ...

Added: September 9, 2026

When green is not attractive: energy transition, capital inflows, and environmental outcomes in BRICS economies

Kilinc-Ata N., Warong M. M., SN Business & Economics 2026 Vol. 6 Article 326(2026)

Green transitions are widely expected to attract cleaner capital and accelerate decarbonization; however, emerging-economy evidence increasingly challenges this assumption. This study examines the dynamic relationship between energy transition indicators and capital inflows in BRICS+ economies over the period 1996–2022, explicitly testing the “Green Haven” hypothesis under conditions of global uncertainty. Unlike much of the existing ...

Added: September 9, 2026

2025 18th International Conference on Management of Large-Scale System Development (MLSD)

IEEE, 2025.

Added: November 20, 2025

Анализ уровня сформированности организационно-управленческих компетенций обучающихся факультета ВО ПИЖТ УрГУПС

Eremeeva J., В кн.: Профессиональная ориентация и профессиональное самоопределение обучающихся: вызовы времени.: М.: Издательский центр РГУ нефти и газа имени И.М. Губкина, 2025. С. 18–29.

The article discusses the elective course program «Applied Man agement For Future Specialists», which was developed as part of the dissertation research «Implementation’s Mechanism of Organizational and Managerial Competencies of Students». The article analyzes the result of the formation of organizational and managerial competencies of students as future specialists – heads of railway transport departments, ...

Added: May 24, 2025

Об управленческой компетенции будущих педагогов

Eremeeva J., В кн.: Мир глазами молодых. Студенческие чтения: сборник научных трудов VI Международной студенческой научно-практической онлайн-конференции, посвященной Году педагога и наставника в России и Году русского языка в странах СНГ (12 апреля 2023 г.).: Курск: КГМУ, 2023. С. 198–199.

Added: December 30, 2024

2023 International Conference on Engineering Management of Communication and Technology (EMCTECH)

IEEE, 2023.

The mission of the IEEE 2023 International Conference «Engineering Management of Communication and Technology» (EMCTECH) is to help promote and advance knowledge in the field of innovation and engineering management. Through discussions on current topics such as business model innovation, new technology directions and applications, managing globalization challenges, development of personal skills etc., we aim ...

Added: November 24, 2023

Proceedings of the British Academy of Management Conference BAM 2023

Brighton: British Academy of Management, 2023.

Driven by our vision and strategy on sustainability and continuous change, the theme for the BAM 2023 conference is “Towards Disruptive Sustainability: New Business Opportunities and Challenges”. We use the provocative term ‘Disruptive Sustainability’ purposefully. While the debate on sustainability has received great attention in the last decade, scholars and practitioners tend to agree that sustainability objectives and practices ...

Added: October 4, 2023

Образование генерального директора и инвестиции в инновации

Хмелева П. А., Journal of Corporate Finance Research 2023 Vol. 17 No. 1 P. 78–89

The paper evaluates the influence of a CEO’s education level and their experience on the amount invested in R&D in the pharmaceutical industry. The sample consists of 270 high-tech pharmaceutical companies from the S&P BMI index in 1999–2018 from 23 countries, both developed and emerging. The pharmaceutical industry is of particular interest since the projects ...

Added: May 15, 2023

Цифровой контроль труда — вызов времени

Yudina M., Государственное управление. Электронный вестник 2022 № 92 С. 42–56

The paper examines the current problems of management control digitization, considering the increased popularity of remote and hybrid forms of work in the conditions of the COVID-19 pandemic. Under the pressure of external circumstances, the process of digital transformation has become accelerated, and many managers have not been able to properly prepare their teams for ...

Added: April 13, 2023

Proceedings of the British Academy of Management Conference BAM 2022. Manchester, UK

British Academy of Management, 2022.

Reimagining business and management as a force for good. Achieving the UN Sustainable Development Goals confronts us with the need to re-imagine the purpose of business. These profound shifts challenge the way we think about and practise business and management, raising fundamental questions about whether sustainable and inclusive productivity growth is possible and - if ...

Added: October 22, 2022

Российские быстрорастущие технологические компании

М.: НИУ ВШЭ, 2022.

Кейсы настоящего сборника посвящены российским компаниям, демонстрирующим быстрый и устойчивый рост выручки за счет технологических инноваций. Сборник будет полезен технологическим предпринимателям и топ-менеджерам инновационных малых и средних предприятий, уже прошедших фазу стартапа. Также кейсы могут быть применены в практической деятельности руководителями подразделений средних и среднекрупных компаний, в стратегиях которых технологические инновации и развитие за счет них занимают ...

Added: September 27, 2022

Management practices of Russian companies. Vol. 1. Cases from the HSE Graduate School of Business Collection

M.: HSE, 2022.

Added: September 27, 2022

Management and COVID-19: Digital Shift to Remote Work and Remote Management

Mirakyan A., Berezka S., , in: Digital Transformation and Global Society. 6th International Conference, DTGS 2021, St. Petersburg, Russia, June 23–25, 2021, Revised Selected Papers.: Springer, 2022. P. 446–460.

The study is devoted to the digital shift in management, forced by the precautions during the COVID-19 pandemic. The purpose of this paper is to provide an understanding of remote management, its challenges and opportunities faced in remote working by digital natives, young undergraduate students. The bibliometric analysis with VOSviewer revealed five research avenues on ...

Added: February 7, 2022

Proceedings of the 4th International Conference on Economics, Management, Law and Education (EMLE 2018)

Atlantis Press, 2018.

The International Science and Culture Center for Academic Contacts (ISCCAC) and Henan University Minsheng College are pleased to announce the “4th International Conference on Economics, Management, Law and Education (EMLE 2018)”. The conference will be held on December 25-26, 2018 in Moscow, Russia. The aim of EMLE 2018 is to provide a common platform for educators, scholars, ...

Added: November 1, 2021

Proceedings of the European Conference on the Impact of Artificial Intelligence and Robotics (ECIAIR 2021)

Academic Conferences and Publishing International Limited, 2021.

The motivation to launch the European Conference on the Impact of AI and Robotics (ECIAIR 2021) came about as a result of the maturing of artificial intelligence and robotics, particularly of the cognitive computing kind, which is producing an unprecedented revolution in the role of work and professionals in society. So this Conference aims to focus not ...

Added: October 31, 2021

Why Entrepreneurial Competencies Are Essential for Business and Management Specialists in the Digital Economy Age?

Mirakyan A., Berezka S., , in: Digital Transformation and Global Society. DTGS 2020Vol. 1242.: Springer, 2020. P. 373–386.

The study identifies the need to develop the entrepreneurial competencies of specialists in business and management in the digital economy age and reveals the understanding of opportunities and risks of the digital transformation of the economy. It provides a theoretical framework, based on a scientometric analysis of publications on digital economy with VOSviewer Software and ...

Added: March 15, 2021

MANAGING CROSS-CULTURAL COMMUNICATION IN THE CONTEXT OF DIGITALIZATION

Moshnyaga Elena Viktorovna, Kryukova L. S., Chernaya I. V. et al., IIOAB Journal 2020 Vol. 11 No. 3 P. 36–40

The article deals with the formation of approaches to managing cross-cultural communication in the context of digitalization. It is established that cultural digitalization means a crisis of institutions and a loss of their own space in the social sphere. It is proved that cultural identity destroys the processes that are interconnected with digitalization in the ...

Added: March 4, 2021