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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
IGI Global, 2020.
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future.
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Chapters
Serova E., Fainshtein E., , in: Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior.: IGI Global, 2020. P. 137–158.
The purpose of the chapter is to recognize how customers perceive the value proposition content of network companies providing restaurant services. This is theoretical and empirical research in equal measure. The chapter presents the results of the restaurants value proposition study in Saint Petersburg (Russia) according to industry data and identifies the target audience key ...
Added: May 10, 2020
Language:
English
Voytenkov V., Emerging Markets Review 2026 No. 101482 P. 1–37
This paper examines the effects of the 2008, 2014, and 2020 crises on household consumption patterns in Russian regions. The micro-level analysis is conducted using quarterly data from Rosstat's Household Budget Survey. Dependent variables are expenditure on food at home, out-of-home, alcohol, non-food items, services. Explanatory variables are household characteristics and dummy variables that capture ...
Added: May 18, 2026
Lodiagin B., Nazarova V., Rincon C. J., URBAN, PLANNING AND TRANSPORT RESEARCH 2026 Vol. 14 No. 1
This study applies an established social cost–benefit analysis (CBA), combined with sequential shock scenarios (COVID-19 and the post-2022 sanctions) and Monte Carlo sensitivity analysis, to evaluate the welfare robustness and recovery dynamics of the Pulkovo Airport PPP renovation project (St. Petersburg, Russia). Using traffic, operations, and cargo forecasts through 2040, we compare a pre-shock baseline ...
Added: May 17, 2026
Brodetskiy G., Gerami V., Shidlovskii I. et al., Транспорт: наука, техника, управление 2026 № 3 С. 3–8
В статье предложен специальный метод модификации процедур многокритериальной оптимизации. Он позволяет расширить набор критериев выбора, чтобы учитывать предпочтения лица, принимающего решения (ЛПР) как раз в моделях транспортного обеспечения работы цепей поставок. Реализуется изменение наклона направляющей для линий уровня критерия выбора в пространстве значений частных критериев (с нацеливанием выбора на утопическую точку). Разработаны и представлены требуемые ...
Added: May 17, 2026
Kuzina L., Popov E., Мониторинг общественного мнения: Экономические и социальные перемены 2026 № 2 С. 170–191
The article examines internet users' tactics for verifying false (fake) information and the factors associated with fact-checking. Working within the framework of the theory of prosumerism and everyday tactics (Michel de Certeau), the authors of the study aim at identifying and describing the arsenal of fact-checking tactics used by the Russian internet audience, and to ...
Added: May 16, 2026
Mkrtchyan N. V., Regional Research of Russia 2026 Vol. 16 No. 1 P. 170–181
The aim of the study is to assess the provision of all settlements in four regions of the Near North of Russia (Vologda, Kostroma, Kirov, and Yaroslavl oblasts) with social infrastructure institutions and to analyze whether the migration balance of settlements is associated with different provision of these institutions. The study was conducted using data ...
Added: May 16, 2026
Федоров Н. С., Финансовый журнал 2025 Т. 17 № 6 С. 99–112
The DCF model is one of the most commonly used models in valuing companies for investment deci sions. Nevertheless, estimating the accuracy of this model remains an important research question. This article presents an assessment of the accuracy of DCF model specifications based on analyzing the variance of fair share prices of companies listed on ...
Added: May 15, 2026
Федоров Н. С., Финансы и бизнес 2025 Т. 21 № 3 С. 34–50
Currently, the role of artificial intelligence is increasingly playing a significant role in various fields, including the increasing role of machine learning in finance. On the other hand, company valuation remains an important part of research due to its difficulty in correctly predicting the accuracy of target stock prices. This study provides an analysis of ...
Added: May 15, 2026
Sizov A., Rodionova M., Sedashov E. et al., / NRU Higher School of Economics. Series PS "Political Science". 2026. No. 1.
Rapid development of surveillance technologies is one of the most socially important consequences of the digital age. This paper investigates the factors determining consent to surveillance of various types of personal data and contributes to rapidly growing research on citizens perceptions of surveillance practices. Relying on a comprehensive survey experiment, we study the effects of ...
Added: May 15, 2026
Omelchenko E. L., Гарифзянова А. Р., Мир России: Социология, этнология 2026 № 2 С. 170–193
This article analyzes the situation of Muslims within the Russian penitentiary system. The empirical basis of the study is 74 biographical interviews with former prisoners conducted in three regions of Russia between 2019 and 2022. The analysis focuses on accounts by former male prisoners who identified themselves as Muslims and mentioned Islam and Muslim practices. ...
Added: May 14, 2026
Карцева М. А., Peresetsky A., / Высшая школа экономики. Серия WP2 "Количественный анализ в экономике". 2026. № WP2/2026/01.
This study examines the association between health status among elderly individuals living alone and pet ownership (cats, dogs). We employ data from the “Time Use Survey” conducted by the Federal State Statistics Service (Rosstat) in 2019, which contains information on more than 10,000 elderly individuals living alone aged 60 or older in Russia, including data ...
Added: May 8, 2026
Маленко Маро Янович, Галактика медиа: журнал медиа исследований 2025 Т. 7 № 2 С. 187–208
The article focuses on "ethnological video games", defined as video games which are developed on the basis of ethnographic and folkloric material. The particular focus is on the kind of ethnological games which contain representation or simulation of shamanistic practices. Among them are "Mooseman" based on Komi-Permyak and Finno-Ugric mythology, "Never Alone" based on Iñupiaq ...
Added: May 4, 2026
Strizhkova D., / Институт русской литературы (Пушкинский Дом) РАН. Серия B001 "Репозиторий открытых данных по русской литературе и фольклору". 2026.
В базе данных представлена роспись русскоязычных литературных произведений и отрывков, напечатанных в учебниках по словесности, хрестоматиях, книгах для чтения, сборниках стихотворений и рассказов, выходивших во Франции, Германии, Латвии, Эстонии, Болгарии, Сербии в период первой волны русской эмиграции с 1918 по 1939 гг. Датасет представляет интерес для исследователей школьного литературного канона, эмиграции и детского чтения ...
Added: April 22, 2026
Жигунов А. Ю., / Basic Research Programme. Серия HUM "Humanities". 2026. № 1.
The article attempts to describe the features of the educational potential of Russian animation programmes in aspect of the representation of traditional spiritual and moral values. Based on media and semiotic analysis, the method of cultural and historical interpretation, animated Russian projects created from 2000 to the 2025, which were translated on television channels or streaming ...
Added: April 19, 2026
Ustyuzhanin V., / Series Econometrics "arxiv". 2026.
This paper proposes Covariate-Balanced Weighted Stacked Difference-in-Differences (CBWSDID), a design-based extension of weighted stacked DID for settings in which untreated trends may be conditionally rather than unconditionally parallel. The estimator separates within-subexperiment design adjustment from across-subexperiment aggregation: matching or weighting improves treated-control comparability within each stacked subexperiment, while the corrective stacked weights of Wing et ...
Added: April 3, 2026
Di Puppo L., Roy Chowdhury A., Globalizations 2026 Vol. 23 No. 1 P. 1–9
In this special issue, we bring together the post-colonial and post-socialist conditions of the post-Soviet space and the Indian subcontinent through the study of human–nature relationships. Not only are these two regions entangled through the Eurasian geography, but they also both represent hybrid modernization trajectories characterized by varying socio-political responses to Western modernity and the ...
Added: March 27, 2026
Vorchik A., / Social Science Research Network. Серия SSRN Working Paper Series "SSRN Working Paper Series". 2026.
This article is devoted to the phenomenon of intrinsic motivation, to understand which two models are proposed. We study how positive/negative intrinsic motivation to work (experienced utility) affects worker's individual labour supply (model I) and the amount of effort they exert (model II). In model I, we use intrinsic motivation to explain the positive/negative slope ...
Added: March 15, 2026
Ssorin-Chaikov N., Venkatesan S., Scott M. W. et al., Critique of Anthropology 2013 Vol. 33 No. 3 P. 300–360
Does the concept of non-dualism have ethnographic purchase or is it mainly of philosophical interest? This article comprises the edited presentation and discussions of the 2011 GDAT debate on the motion ‘Non-dualism is Philosophy not Ethnography’. The debaters proposing the motion were Michael Scott and Nikolai Ssorin-Chaikov. They were opposed by Christopher Pinney and Joanna ...
Added: March 12, 2026
Islentyeva Anna, Zimmermann E., Zeitschrift fur Anglistik und Amerikanistik 2023 Vol. 71 No. 3 P. 265–292
This study aims to analyse the key discursive strategies employed in the representation of masculinity (and femininity) in contemporary food and beverage advertising in a sample of 35 print advertisements launched between 2000 and 2020. Food and beverages constitute utilitarian products, in contrast to hedonic products. This study analyses posters that promote products that fit ...
Added: March 11, 2026
Islentyeva Anna, Zimmermann E., Schützinger N. et al., Critical Discourse Studies 2024 Vol. 21 No. 4 P. 418–441
This study investigates the strategies employed in the representation of masculinity in a sample of 50 advertising campaigns launched between 1999 and 2020. The chosen posters advertise products targeted at men that fit into five categories: beverages, food, daily care products, male fragrances and clothing. ...
Added: March 9, 2026
Gaman-Golutvina O. V., Сравнительная политика 2023 Т. 14 № 4 С. 4–9
Исторически Европа выступала «значимым Другим» для интеллектуального сообщества России, которая вслед за веяниями европейской культуры колебалась между «гегелистами» и «нигилистами», если воспользоваться выражением тургеневского героя. Действительно, начиная с эпохи Петра Первого, интеллектуальную повестку России задавали европейские властители дум, и отечественное просвещенное общество воспринимало Европу как «страну святых чудес» (А.С. Хомяков). ХХ век был ознаменован двумя ...
Added: March 6, 2026
Aliev R. T., Journal of Frontier Studies 2026 Vol. 11 No. 1 P. 232–251
This article makes use of Frederick Turner’s Frontier Theory to examine how the video games Red Dead Redemption 2 and Valheim portray digital nature and shape identity within virtual spaces. The study places this analysis within a historiographical framework, exploring how developers reimagine the frontier concept, originally linked to American expansion, in digital environment. These virtual spaces address global issues ...
Added: March 1, 2026
Akaev A., Давыдова О. И., Korotayev A., Философия и общество 2025 № 4(117) С. 5–46
This article presents a comprehensive macroeconomic analysis of countries grouped into civilizational clusters based on a cultural-historical approach. The object of the study is the macroeconomic dynamics of states in the context of civilizational differences, and the subject is the model-based assessment and forecast of GDP growth rates for the period up to 2050. The ...
Added: February 24, 2026
Vorchik A., Мамышев М. А., / Series Social Science Research Network "Social Science Research Network". 2025.
In this paper, we develop a formal mathematical model aimed to explain the Dunning-Kruger effect that beginners systematically overestimate their own competence in various fields of knowledge and activity. We argue that the Dunning-Kruger effect arises from the emotional nature of confidence combined with unknown unknowns that it simply can not take into account due ...
Added: February 11, 2026
Musaev A. U., Vorchik A., / Series Social Science Research Network "Social Science Research Network". 2026.
This paper attempts to model the evolutionary theory of modernization and democratization. The model reflects the key provisions of R. Inglehart and C. Welzel's theory and provides a microfoundation for the adaptation of subjective values to the objective importances of the survival factors and the structure of the labour markets from the perspective of evolutionary ...
Added: February 10, 2026