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‘Real men score’: Masculinity in Contemporary Advertising Discourse
Critical Discourse Studies. 2024. Vol. 21. No. 4. P. 418–441.
Islentyeva Anna, Zimmermann E., Schützinger N., Platzer A.
This study investigates the strategies employed in the representation of masculinity in a sample of 50 advertising campaigns launched between 1999 and 2020. The chosen posters advertise products targeted at men that fit into five categories: beverages, food, daily care products, male fragrances and clothing.
Uspensky B. A., Русская речь 2026 № 05 С. 84–96
Boris Pasternak’s poem “Before All That There Was Winter” (from the book “My Sister, Life”) is enigmatic in many ways: its content is obscure, its syntax is not always clear, and the boundaries of its metaphors are not obvious. It requires a thorough and detailed analysis of each line. This analysis was carried out by ...
Added: September 9, 2026
Journal of Pragmatics 2026 Vol. 262 P. 60–80
This article presents a novel corpus-based approach to (im)politeness research, grounded in Terkourafi's theory of politeness as conventionalization, which highlights the frequent use of linguistic forms in specific contexts as key to developing politeness meanings. We propose lexical bundles – recurrent multi-word sequences – as a systematic tool for tracking (im)politeness in discourse. To illustrate ...
Added: September 9, 2026
Pakhomova A., Русская литература 2026 № 3 С. 150–164
The article analyzes the phenomenon of Mikhail Kuzmin’s circle as a historical and cultural community that included many literary and artistic figures: Anna Radlova and Sergey Radlov, Konstantin Vaginov, Aleksander Vvedensky and Daniil Kharms, Dmitry Mitrokhin, Benedict Livshits, Lev Rakov, etc. It suggests that Kuzmin’s circle should be viewed as a community bound by artistic, rather than ...
Added: September 8, 2026
Petrushchenkova L., Филологические науки. Вопросы теории и практики, Россия 2019 Т. 12 № 6 С. 192–197
Статья посвящена проблемам развития банковской терминологии французского языка в условиях экономической глобализации и европейской интеграции. Исследуется процесс заимствования банковских терминов из английского языка в результате возрастания статуса английского языка в деловой коммуникации. Рассмотрены и проанализированы основные способы заимствований, а также процессы адаптации английских заимствований в банковском лексиконе французского языка. Проводится важное в методологическом плане различие ...
Added: September 7, 2026
Petrushchenkova L., ООО "Издательство ТРИУМФ", 2022.
Предлагаемая вниманию читателей коллективная монография представляет собой научное издание, посвященное изучению лингвокогнитивных компонентов национального языкового сознания, отражающих семантику концепта «смех» в пяти наиболее крупных европейских языках, а также в китайском языке. Используя весь комплекс методов анализа крупных групп лексики, имеющихся на сегодняшний день в арсенале когнитивной линвистики, авторы выявляют ключевые сходства и различия в отражении ...
Added: September 7, 2026
Petrushchenkova L., М.: ООО "Издательство ТРИУМФ", 2025.
Предлагаемая вниманию читателей монография представляет собой второе научное издание из серии книг коллектива авторов, посвященное изучению лингвокогнитивных компонентов национального языкового сознания, отражающих в рамках данного труда концепт «плач» в пяти наиболее крупных европейских языках, а также в китайском языке. Прибегая к помощи большого количества разнообразных методов анализа лексического пласта, вербализующего обозначенный концепт, авторы стремятся познать ...
Added: September 7, 2026
Petrushchenkova L., Ученые записи Новгородское государственного университета, Россия, Новгород 2026 № 1 (60) С. 208–2016
Сегодня, когда в жизни современного общества все более значимую роль начинает играть рынок ценных бумаг, становится необходимым изучение его терминологии, которая взаимодействует с лексикой общелитературного языка, тем самым оказывая на него определенное влияние. В данной статье рассматриваются возникновение и развитие некоторых терминов французского рынка ценных бумаг на разных этапах его становления, а также анализируется влияние ...
Added: September 7, 2026
Britov I., М.: Издательский дом ВКН, 2026.
The textbook is a theoretical and practical grammar course of the Vietnamese language. It includes 14 chapters, each of which is devoted to a separate grammatical topic. Much attention is paid to the grammatical structures used to construct sentences in the Vietnamese language. The theoretical provisions are illustrated by a large number of examples from ...
Added: September 7, 2026
Rossinskaya A., Детские чтения 2026 Т. 29 № 1 С. 100–128
The article analyzes how authors and publishers construct the addressee in contemporary Russian children’s local history literature. The study draws on the theoretical concepts of the implied reader, paratext, dual address, and the mediation of reading. The empirical basis comprises the author’s collection of 62 children’s local history books published between 2003 and 2025 in ...
Added: September 6, 2026
Копылова Е. В., Лапшина К. М., Acta Linguistica Petropolitana. Труды института лингвистических исследований 2026 № 22 С. 284–307
The article presents a lexico-typological description of the verbs of change in Karelian within a frame-based approach. The data was gained from dictionaries and corpora or elicited from native speakers, including bilinguals with Finnish.
To reveal cross-linguistic influence, Karelian data is compared to Finnish within seven frames: Modification, Switching, Non-referential replacement, Referential replacement, Substitution, Compensation, and Exchange. As a ...
Added: September 5, 2026
Институт Китая и современной Азии РАН, 2026.
Ежегодник «Китайская Народная Республика» издается с 1970 г. и рассказывает о ; различных асктах жизни КНР. В настоящем выпуске читатель найдет подробную ; информацию по основным аспектам ситуации в Китае в 2025 году — году 80-летия великой Победы над немецким фашизмом и японским милитаризмом, в которую Россия и Китай внесли значительный вклад. Издание состоит из ...
Added: September 4, 2026
Rakhilina E. V., Zhukova V., Akhapkina Y., Zeitschrift fur Slawistik 2026 Vol. 71 No. 2 P. 259–284
This study examines the most numerous type of construction presented in the Russian Constructicon, namely intensifiers. We studied intensifiers in the context of comparative constructions of inequality like Х bol’še Y‘X is bigger than Y’ –> Х gorazdo bol’še Y‘X is much bigger than Y’. Comparative constructions and intensifiers are usually studied separately since they ...
Added: September 4, 2026
Moskvina Z. О., Филология: научные исследования 2026 № 8 С. 629–640
Abstract: The subject of this study is eschatology as a media construct in the contemporary communicative space. This theoretical analysis encompasses the linguistic, narrative, and visual mechanisms through which eschatological motifs migrate from religious discourse to the secular information field, where they are reinterpreted and adapted to the logic of modern media. Particular attention is paid ...
Added: September 4, 2026
Суворова А. А., Kazantseva E., Podlednov D., СПб.: Алетейя, 2026.
The authors of the monograph examine three aspects of the phenomenon of marginality in artistic culture from the nineteenth to the early twenty-first century. The first part of the volume focuses on the processes and actors of the “borderlands” in the context of art and culture of the late nineteenth and early twentieth centuries. The ...
Added: September 3, 2026
Borkina A., Russian Japanology Review 2026 Vol. 9 No. 1 P. 30–48
The article examines the novel by Japanese writer Qudan Rie Tokyo Sympathy Tower, which was awarded the prestigious Akutagawa Literary Prize in 2024. The award sparked a wide discussion due to the writer’s use of generative artificial intelligence in her work, which not only suggested some ideas, but also became the prototype for one of ...
Added: September 2, 2026
Bodrova A. S., Русская литература 2026 № 3 С. 64–75
The article discusses the previously ignored parallels between The Same Old Story by I. A. Goncharov and a fragment of V. F. Odoyevsky’s unfinished novel Year 4338. Letters from Petersburg published in Issue 1 of Moskovsky Nabliudatel magazine in 1825. A detailed analysis of plot, motif, imagery similes between the two texts is provided, the ...
Added: September 2, 2026
Tsygunova M., Вестник Томского государственного университета 2026 № 525 С. 56–66
This article examines examples of metaphorical creativity in the works of contemporary American writer Chuck Palahniuk, particularly in the context of describing psychoemotional states. The study examines twenty-six works by Palahniuk (twenty-three short stories and three novels) and identifies examples of metaphorical creativity in the conceptualization of mental states. The analysis focuses on Palahniuk's unconventional ...
Added: August 31, 2026
Daria R. Lebedeva, Journal of Consumer Culture 2026
Everyday routines are a key yet understudied mechanism by which young people embed pro-environmental concerns and values into their everyday lives. Drawing on structuration and practice theory, this paper examines how the routinization of environmental behaviour of modern youth occurs, that is, how and under what conditions it becomes a stable part of the everyday ...
Added: August 24, 2026
Ekaterina Vasilyeva, Trifonova A., Bultseva M. A., Current Psychology 2026 Vol. 45 Article 1320
The current exploratory study aims to reveal identity gaps and interpersonal communication strategies used by Russians to overcome social identity crises. Based on previous research, we assume that many Russians who live both in Russia and abroad face ethnic and national identity threats and experience different social identity crises due to recent geopolitical events. This ...
Added: August 6, 2026
Van de Wall B., Political Theory 2026
The defense of gay rights and other liberal values by some right-wing populists is often perceived as an opportunistic strategy to justify anti-Muslim policies. But this explanation for co-optation of liberal values by parties that are considered to be in conflict with liberalism circumvents a proper analysis of the phenomenon. I will therefore investigate this ...
Added: June 3, 2026
Yefanov A., Человек 2026 Т. 37 № 2 С. 67–82
The article presents the practices of using deepfake technology in modern audiovisual media (television, cinema, internet) by referring to the most resonant cases. Appealing to the conducted by the author results of semi-structured expert interviews (n = 15) with media communications analysts, case study and socio-cultural modeling methods, ethical restrictions of such audiovisual solutions are ...
Added: April 23, 2026
Рябова Т. Б., , in: Russia as Civilization: Ideological Discourses in Politics, Media and Academia.: L.: Routledge, 2020. P. 115–141.
Tatiana Riabova analyzes textual and visual representations of the idea of “clash of civilizations” in Russian, Western European, and American online media focusing on gendered textual and visual discourses about Russia-Western relations. Drawing on theories of masculinity and popular geopolitics, she shows how gendered perceptions of the “other” are reshaped and reinforced in the Russian-Western ...
Added: March 29, 2026
Рябов О. В., Рябова Т. Б., Полис. Политические исследования 2010 № 5 С. 48–63
Added: March 29, 2026
Di Puppo L., Roy Chowdhury A., Globalizations 2026 Vol. 23 No. 1 P. 1–9
In this special issue, we bring together the post-colonial and post-socialist conditions of the post-Soviet space and the Indian subcontinent through the study of human–nature relationships. Not only are these two regions entangled through the Eurasian geography, but they also both represent hybrid modernization trajectories characterized by varying socio-political responses to Western modernity and the ...
Added: March 27, 2026