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‘Real men score’: Masculinity in Contemporary Advertising Discourse
Critical Discourse Studies. 2024. Vol. 21. No. 4. P. 418–441.
Islentyeva Anna, Zimmermann E., Schützinger N., Platzer A.
This study investigates the strategies employed in the representation of masculinity in a sample of 50 advertising campaigns launched between 1999 and 2020. The chosen posters advertise products targeted at men that fit into five categories: beverages, food, daily care products, male fragrances and clothing.
Козлова С. М., Вестник РГГУ. Серия «Литературоведение. Языкознание. Культурология» 2026 № 5 С. 160–173
The article examines the history of astronomical knowledge development among Mongolian peoples, from initial observations of celestial bodies’ movements to institutionalized research during the Yuan dynasty (1271–1368) at Khan Khubilai’s court (1260–1294), the late Ming dynasty (1601–1644), and the Qing dynasty (1644–1912). The study draws on Chinese astronomical and astrological works – “Chongzhen Calendar” (崇禎曆書), ...
Added: October 26, 2026
Душакова Н., Фольклор: структура, типология, семиотика 2025 Т. 8 № 4 С. 145–159
Цифровая среда может выступать не только каналом трансмиссии устной памяти или хранилищем разрозненных воспоминаний, целенаправленно или стихийно создаваемых каждым, кто пользуется смартфоном. Как и устная память, выделяемая современными исследователями «память цифровая» представляет собой активный процесс, на который влияют самые разные факторы (от контекста размещения оцифрованных или изначально цифровых данных до надежности инфраструктуры и заинтересованности отдельных ...
Added: October 25, 2026
Nagornaya A., M.: ФЛИНТА, 2026.
This textbook is intended for students pursuing degrees in linguistics with an advanced level of English proficiency (C1–C2) and aims to develop their professional communicative competence in academic and intercultural contexts. It focuses on key sociocultural trends of the twenty-first century, including metamodernism, celebritism, achievement culture, neo-consumerism, changing perceptions of time, the emotionalization of society, ...
Added: October 24, 2026
Нижегородский государственный лингвистический университет им. Н.А. Добролюбова, 2021.
В сборнике статей излагаются актуальные вопросы междисциплинарных исследований коммуникаций в условиях цифровой цивилизационной среды и всестороннего обсуждения широкого круга проблемных вопросов, связанных с разрывом технологических и гуманитарных контекстов в развитии современного общества. ...
Added: October 22, 2026
Uspensky B. A., Словесность и история 2026 № 3 С. 291–297
The publication is dedicated to Vladimir Ivanovich Malyshev (1910–1976), an outstanding 20th-century archaeographer and the founder of the Repository of Ancient Manuscripts (Drevlekhranilishche) of the Institute of Russian Literature (Pushkinskii Dom) in St. Petersburg. The author recalls his conversations with V. I. Malyshev. Along with several episodes from the scholar's archaeographic work and events during ...
Added: October 22, 2026
Doronina A., Философические письма. Русско-европейский диалог 2026 Т. 9 № 3 С. 89–105
The article analyzes Vyacheslav Ivanov’s concept of humanism by juxtaposing two texts on the subject — “Cliffs: On the Crisis of Humanism” (1919) and the letter to Alessandro Pellegrini concerning “Docta Pietas” (1934) — to show the shift from an early, predominantly critical stance toward a later, reinterpretive, Christ-centred rehabilitation of the concept. It raises ...
Added: October 22, 2026
Dolgorukova N., Кифишина А. Ф., Вестник Томского государственного университета 2026 № 527 С. 23–31
Исследуется эволюция сюжета о короле Лире через призму трёх средневековых текстов. Особое внимание уделяется мотиву Фортуны и судьбы, а также образу Лира. Анализ демонстрирует, как трансформация сюжета отражают меняющиеся культурные и литературыне контексты Средневековья, подготовляющие почву для дальнейших интерпретаций, в том числе у Шекспира. ...
Added: October 20, 2026
Солнышкина М. И., Андреева М. И., Русистика 2026 Т. 24 № 1 С. 120–137
Растущий интерес к российскому образованию, культуре и науке в значительной степени определяет насущную потребность в разработке инструментария подбора учебных текстов по русскому языку как иностранному (РКИ). Цель исследования — разработать алгоритм и инструментарий оценки лексической сложности текста РКИ (по CEFR) с использованием больших языковых моделей (LLM). Исследование выполнено на материале обучающей выборки, включающей стандартизированные лексические ...
Added: October 19, 2026
Stognieva O., Safonova D., Lozitskaya E., Newcastle upon Tyne: Cambridge Scholars Publishing, 2026.
This textbook is a practical and engaging guide for learners and professionals who need to communicate clearly and confidently in multicultural business environments. It offers step-by-step strategies, concise practice tasks, and regular progress checks that help readers apply intercultural communication skills directly to real workplace situations. Clear structure and focused activities make the book equally ...
Added: October 18, 2026
Ватлецов Сергей Германович, М.: ИНФРА-М, 2026.
Монография представляет собой теоретическое и лексикографическое описание зооморфной лексики в английском языке. В работе осуществлено концептуальное осмысление вербального зооморфизма, позволившее отграничить его от смежных, диффузных и пограничных языковых явлений. В сборнике английских анималистических метафор и сравнений отражается зооморфная лексика в художественной, бытовой, производственно-профессиональной сферах и сфере массовой коммуникации.
Книга адресована специалистам в области германистики, когнитивной лингвистики, ...
Added: October 18, 2026
Степанов А. Г., Slavica TerGestina 2025 № 35-2 С. 158–193
The connection of the poetic form with the content is investigated. The free verse, developed by W. Whitman in the second half of the 19th century, took root in the USSR with difficulty. In modern Russian poetry, the free verse, while preserving the aura of Western poetic culture, often combines gender and political meanings, broadcasting ...
Added: October 16, 2026
Podobryaev A., Ivlieva N., Glossa: a journal of general linguistics 2026 Vol. 11 No. 1 P. 1–25
Unlike many other Turkic languages, Balkar normally demonstrates obligatory subject-verb
number agreement in finite clauses with 3rd person subjects: when a subject is plural-marked,
so is the verb. However, there are cases when the subject is not overtly plural-marked, but the
verb can be. We argue for an account where such facts are not reduced to any form ...
Added: October 15, 2026
Zenkin S., P.: Classiques Garnier, 2025.
In the 19th and 20th centuries, visual image (painting, sculpture, photography, etc.) can often be a character in literary and film plots, an element of the fictional world. Its narrative forms and functions are explored from a theoretical and comparative perspective. ...
Added: October 13, 2026
ИДВ РАН, 2026.
This paper addresses the issue perceiving the national Vietnamese costume as a tool of cultural representation in the context of official state events held in Vietnam and abroad. The study focuses on specific cases of protocol visits, meetings, forums, and beauty contests, where the ao dai and other types and elements of national clothing are ...
Added: October 12, 2026
Qiang S., Linguistic Research 2025 No. 3 P. 76–85
The determination of new words and meanings is a key issue in lexical history studies. However,
common reliance on identifying “the earliest examples” can be challenged by textual complexity and subjective
disagreements. Focusing on the emergence of the FAST meaning of kuai (快), this study proposes criteria for
identifying new meanings from the perspective of the lexical system. ...
Added: October 12, 2026
파벨 로디킨, RIO Russia In & Out 2026 Vol. 9 No. 29 P. 63–70
Korean popular culture, including cinema, television series, the music industry, art, design, architecture, and consumer and corporate brands, is analyzed within the framework of the larger phenomenon and collective concept of the Korean Wave. The structure of the audience's presence and familiarity with Korean brands in the market and in the public consciousness is highlighted, ...
Added: October 12, 2026
Budennaya E., Русская речь 2026 Т. 4 С. 57–78
This study analyzes non-calendar and hypocoristic Christian names
within the Russian white clergy. It identifi es two active periods of name formation using Slavic hypocoristic suffi xes: the 11th — 14th centuries (peaking
in the 12th) and the 16th — 17th centuries.
The fi rst period is tied to the general adoption of Christian names, where
diminutive forms acted ...
Added: October 11, 2026
Budennaya E., Slovĕne 2026 Т. 1 С. 31–67
The article examines Old Russian anthroponyms with the suffix -ec-, originally conveying the meaning ‘less than X’. A diachronic corpus study of
11th–17th-century texts reveals that while this suffix lacked inherent pejorative
connotations in Old Russian sources, contextual (adherent) pejoration is clearly
observable. For pre-15th-century chronicles, two primary usage patterns are
identified—1) characters with explicit negative evaluation, and 2) ...
Added: October 11, 2026
P. S. Stefanovich, Herald of the Russian Academy of Sciences 2026 Vol. 96 No. Supplement 3 P. S178–S188
The paper provides a review of various interpretations of the concept of rus’/Rus’ land currently
debated in contemporary scholarship. Defining the meaning of this concept is of fundamental importance
for understanding the earliest period of East Slavic statehood, spanning from the 9th to the mid-13th century.
The study demonstrates that the concept of “Old Russian nationality” (drevnerusskaya narodnost’), widely
accepted ...
Added: September 8, 2026
Daria R. Lebedeva, Journal of Consumer Culture 2026
Everyday routines are a key yet understudied mechanism by which young people embed pro-environmental concerns and values into their everyday lives. Drawing on structuration and practice theory, this paper examines how the routinization of environmental behaviour of modern youth occurs, that is, how and under what conditions it becomes a stable part of the everyday ...
Added: August 24, 2026
Ekaterina Vasilyeva, Trifonova A., Bultseva M. A., Current Psychology 2026 Vol. 45 Article 1320
The current exploratory study aims to reveal identity gaps and interpersonal communication strategies used by Russians to overcome social identity crises. Based on previous research, we assume that many Russians who live both in Russia and abroad face ethnic and national identity threats and experience different social identity crises due to recent geopolitical events. This ...
Added: August 6, 2026
Van de Wall B., Political Theory 2026
The defense of gay rights and other liberal values by some right-wing populists is often perceived as an opportunistic strategy to justify anti-Muslim policies. But this explanation for co-optation of liberal values by parties that are considered to be in conflict with liberalism circumvents a proper analysis of the phenomenon. I will therefore investigate this ...
Added: June 3, 2026
Yefanov A., Человек 2026 Т. 37 № 2 С. 67–82
The article presents the practices of using deepfake technology in modern audiovisual media (television, cinema, internet) by referring to the most resonant cases. Appealing to the conducted by the author results of semi-structured expert interviews (n = 15) with media communications analysts, case study and socio-cultural modeling methods, ethical restrictions of such audiovisual solutions are ...
Added: April 23, 2026
Рябова Т. Б., , in: Russia as Civilization: Ideological Discourses in Politics, Media and Academia.: L.: Routledge, 2020. P. 115–141.
Tatiana Riabova analyzes textual and visual representations of the idea of “clash of civilizations” in Russian, Western European, and American online media focusing on gendered textual and visual discourses about Russia-Western relations. Drawing on theories of masculinity and popular geopolitics, she shows how gendered perceptions of the “other” are reshaped and reinforced in the Russian-Western ...
Added: March 29, 2026