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Regular version of the site

Book chapter

PRINCIPAL TRENDS IN THE INSURANCE MARKET OF RUSSIA: THE ROLE OF DIGITAL SERVICES

P. 139-143.
Tarasova J., Yamskaya S.

The aim of the paper is to analyse and identify trends in digital. This article is devoted to the study of the role of digital technologies as the main trend in the development of the insurance market in Russia in recent years. The purpose of this work is to analyse and identify trends in digital technologies for the insurance market in Russia. Online sales of insurance policies in Russia since 2012 were studied using statistical methods and financial indexes. In our study, calculations of average values were made for the first time to evaluate Russian insurance. The work contains an analysis of the structure of online sales by type of insurance from 2014 to 2017, as well as a study of the activities of leading companies in life insurance. The reasons for the lack of digital and information technologies in the field of life insurance are revealed.