Цифровые технологии в проектировании креативных продуктов

С. 70–77.

Sizova I.

This text on the application of digital technologies in the design and creation of creative products. The key terms such as "digitization" (converting information into digital form), "digitalization" (integrating technology into existing processes), and "digital transformation" (fundamental organizational changes driven by technology) are examines.

The work provides a classification of creative products (physical objects, media, digital products) and the corresponding digital technologies used for them. The main focus is on tools employed for product creation and presentation. These include databases, augmented reality (AR) and virtual reality (VR) technologies, 3D modeling, digital twins, multimedia mockups, video mapping, and artificial intelligence (AI).

Of particular value is the comparative analysis of the advantages and limitations of AR and VR, as well as an overview of the experimental use of AI in creative industries — ranging from product promotion and personalized audience communication to digital restoration and artwork attribution.

Keywords: проектирование, цифровые технологии, projection, digital technologies, creative product, креативный продукт

In book

Арт-менеджмент в креативных пространствах

Терещенко Е. Ю., Белевских Т. В., Желнина З. Ю., Sizova I., Магидович М. Л., Трубникова К. Ю., Феденёва Е. А., Базанова Е. А., Иванова Е. А., Мелехина Л. И. СПб.: Скифия-принт, 2024.