Мессенджер МАХ как инструмент модернизации электронного правительства: анализ трансформации взаимодействия граждан и государства

Вопросы государственного и муниципального управления. 2026. № 1. С. 144–169.

Diskin E.

The article analyzes the introduction of the national messenger Max into the system of electronic interaction between citizens and the state in the Russian Federation. Federal Law No. 156 of June 24, 2025 established the legal framework for integrating the messenger into the unified ecosystem of government digital services, including the Unified Identification and Authentication System (ESIA), the Unified Public Services Portal (EPGU), and the GosKlyuch document signing service. However, the implementation of this initiative faces a number of challenges: low digital trust among citizens, user resistance to the mandatory nature of the transition, unresolved cybersecurity issues, and a significant gap between the number of app installations and actual usage. The research objectives include analysis of the regulatory framework, examination of international experience in deploying national messengers (China, South Korea, CIS countries, and others), assessment of the current state of Max deployment, and formulation of recommendations for improving its efficiency and competitiveness. Based on the analysis of regulatory acts, academic publications, sociological survey data, and available expert assessments, the study proves that the strategy of deploying Max through integration with government services, unlike organic growth driven by user demand (as in the case of WeChat), is associated with risks of the messenger being perceived solely as a tool for accessing public services. Recommendations have been formulated to increase user engagement, including changes to the marketing strategy, integration of services for small and medium-sized businesses, the establishment of institutional mechanisms to ensure transparency, and the organization of regular public security audits involving independent specialists and the academic community.

Keywords: цифровые технологии, цифровая трансформация, digital technologies, National Messenger, национальный мессенджер, Digital Transformation, Max messenger, optimization of public administration, мессенджер Мах, оптимизация государственного управления

Publication based on the results of: Citizen-state interaction in the context of digital transformation: Political, psychological, and managerial factors and barriers (2025)