Субкультурные ресурсы и практики молодежи как преодоление социальных ограничений (на материалах этнографического исследования компании скинхедов)
For Peter the Great, beards and the traditional “Russian” clothing marked the hated old times (N. Ustryalov, S. Solovyov, L. Hughes, etc.). However, this statement has never been proved by references to any sources which could reveal the tsar’s own opinion or that of his associates on the problem in question. The author undertakes the first attempt to establish the position of Peter the Great and his associates on the need for “Europeanization” of the appearance of Russian subjects. The article analyzes the story of the introduction of beard shaving and the adoption of “European” clothing in different versions of The History of the Swedish War. The collected data enable the author to suppose that the ideological justification of the introduction of beard shaving and “European” clothing in Peter the Great’s Russia was based upon the opposition between the traditional Russian appearance associated with the appearance of “pagan peoples” and the appearance of European subjects viewed as a Christian one. This ideologeme is supposed to have been formed within the cultural and political elite at the end of the 17th century, probably, under the influence of the treaty Politika by Juraj Križanić.