Японские комиксы манга в России: введение в проблематику чтения
The article introduces first results of 3-years research on practices of manga reading in Russia. It builds upon participant observation in manga reading communities, focus groups, expert interviews and an online survey (1545 participants). The article gives information about age and geographical scope of Russian manga readers, characterizes reading contexts and the main influences of this activity on the readers. The educational motivations, alternative temporality, different scenarios of emotional attachment and reception in the process of reading are examined in details.