ПОСТСОВЕТСКИЙ ГОРОДСКОЙ ПРАЗДНИК И КУЛЬТУРНОСТЬ (НА МАТЕРИАЛЕ ГОРОДСКОГО ФЕСТИВАЛЯ ИСКУССТВ «БЕЛЫЕ НОЧИ В ПЕРМИ — 2012»)
The paper employs the categories of ideologeme and kul’turnost’ for the analysis of post-Soviet urban mass celebrations. The paper delves into how Soviet ideological clichés and stereotypes are manifested in the language of contemporary Russian urban inhabitants. The paper also explains the interdependence between a survey situation, a research setting, and the celebrative lexicon of post-Soviet urban inhabitants. Kul’turnost’ is considered as the set of practices, which is a fantastic and fragmented mixture of uncouth upbringing, high culture, satisfaction, seduction, and inaccessibility for the masses (Volkov 1996; Kozlova 2005). The research setting is the industrial city of Perm with approximately one million citizens. The data comes from the survey, conducted with 429 White Nights in Perm Festival – 2012 visitors. The results demonstrate that visitors have a complex structure of their opinions including the clichés rooted in Soviet discursive heritage. In terms of Soviet ideologemes the festival looks like a public good providing dignified leisure for Perm citizens. Desirable and non-desirable behavioral patterns are constructed by the dichotomies referring to the content of kul’turnost’ concept. Applying Bourdieu’s idea of “the objectivisation of the objectifier”, the paper reflects on the influence of surveys on the usage of Soviet discursive heritage. The results suggest the necessity to regard Soviet discursive heritage as an influential source of signifiers for articulating opinions in post-Soviet Russia. The paper also questions the usage of Western originated scales as the main tool for festival impact evaluation.