Climate change is already happening and negatively affecting agricultural production in Russia, particularly the crops production, as one of the most bulnerable to weather and climatic factors. First part of the publication presents the economic valuation of climate change impacts on crops production on the national level. In the second part of it we present findings of the case studies in two Russian agricultural provinces, where the negative impacts of climate change are clearly observed. In conclusion, we consider possible options for adaptation of Russian agriculture to climate change.
The article suggests to adopt a pluralism methodological approach in marketing science. Using controversy over marketing to nonmarketers problem paper traces evolution of the issue in context of research methodology and discusses alternative methodological approaches and research paradigms.