Медиакоммуникационная индустрия: к теоретическому обоснованию категории

Вестник Московского университета. Серия 10: Журналистика. 2023. № 6(48). С. 3–36.

Vartanov S.

Technological and social processes of the late 20th – early 21st centuries associated with the rapid development of information and communication technologies, computer hardware and software products have led to the formation of a new macro-social entity – the media communication industry, integrated into the national and global economy and interacting in various ways with other sectors of the economy and the world media system. The industry emerging because of the processes of digital transformation of society and the convergence of (mass) media and telecommunications represents a qualitatively new socio-economic phenomenon. The media communication industry is a socio-economic system that inextricably unites the technical means of representation, transmission, storage and processing of digital information and producers and consumers of information interacting via these technical means and ensuring social interactions of members of society, the production and dissemination of meanings, conversion and transformation of tangible and intangible capital associated with them. This paper is intended to describe the main characteristics of this industry, its functions, structure and to provide theoretical justification for introducing the corresponding category into the modern discourse of media studies.

Keywords: media theory, теория медиа, медиакоммуникационная индустрия, media communication industry, media communications sociology, социология медиакоммуникаций