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Ethical and technical issues in data-oriented media measurement: a Russian case
The Russian Journal of Communication. 2017. Vol. 9. No. 3. P. 302–303.
The growing penetration of various gadgets into our everyday life and its increasing digitalization has resulted in the fact that everything we do can be, in one way or another, registered and saved as logs of the devices we interact with. The use of these data allowed improvement in the accuracy of television audience measurements obtained by traditional methods. This leads to some issues for the methods of audience measurement – not only technical, but also ethical. One important issue is that the border between media consumption analysis and privacy violation is very thin. This leads to the main technical problem: the researchers need to restore the socio-demographic profile of viewers using only their media activity, because they did not give a permission to use their real profiles.
Keywords: media communication industry
Blinova E., Sherbakova O., Learning and Instruction 2026 Vol. 106 Article 102432
Abstract
Background
Knowledge abstractness is one of the factors affecting learning outcomes, particularly in learning from multimedia texts. However, most previous studies on multimedia learning have focused on manipulating pictorial abstractness, while the role of text topic abstractness remains largely unexplored.
Aims
1. Examine how topic abstractness influences multimedia learning outcomes when pictorial abstractness remains constant. 2. Investigate how ...
Added: September 16, 2026
Никадимов И. М., Коммуникации. Медиа. Дизайн 2026 Т. 11 № 2 С. 88–105
The article examines the narrative structure of in situ and promenade performances. Its goal is to determine how interface logic shapes these narratives and how media extensions are woven into a complex theatrical fabric. Theatrical dramaturgy merges narrative and literary elements, blending expressive techniques for a captivating experience. The research methodology combines ludonarrative analysis with ...
Added: September 11, 2026
Ермоленко Г. А., Кожевников С. Б., Вестник Московского городского педагогического университета. Серия: Философские науки 2026 № 1(57) С. 9–18
This article explores the phenomenon of social capital in the context of contemporary media communications and its relationship with the phenomenon of cancellation ethics. The authors examine the mechanisms by which social capital functions in the digital space and how it is transformed by cancellation practices. The research methodology draws
on theoretical approaches to understanding the ...
Added: September 11, 2026
Romanenko K., М.: АСТ, 2026.
Пора по-настоящему разобраться, в чем же кроется секрет такого массового феномена, как "фанфикшен". Им увлечены миллионы читателей по всему миру, так в чем кроется загадка его очарования? Чтобы объяснить, автор проведет вас по запутанным лабиринтам человеческого воображения и покажет, как мы читаем книги, почему привязываемся к вымышленным героям, зачем переписываем знакомые истории и каким образом ...
Added: September 10, 2026
Гришин С. Е., Дугарова С. Б., Завьялов А. Е. et al., М.: Издательство "Перо", 2026.
The monograph outlines the subject and problem fields of media research, highlights the role of media in modern society and the influence of media on social processes, and examines the main theoretical approaches and empirical methods for studying media in a digital society. The monograph is addressed to a wide range of researchers in the ...
Added: September 8, 2026
Fedorov A., Современная библиотека 2026 № 4 С. 34–39
В статье рассматривается актуальная проблема появления «библиографических конфабуляций» (галлюцинаций) в списках литературы, созданных с помощью генеративного искусственного интеллекта. Автор анализирует механизмы возникновения таких ошибок, объясняя их способностью больших языковых моделей генерировать статистически правдоподобный, но фактически недостоверный текст, не обращаясь к реальным базам данных. Предложена системная типология библиографических искажений: полная фабрикация, «химеры» (гибридные ссылки из фрагментов ...
Added: September 4, 2026
Moskvina Z. О., Филология: научные исследования 2026 № 8 С. 629–640
Abstract: The subject of this study is eschatology as a media construct in the contemporary communicative space. This theoretical analysis encompasses the linguistic, narrative, and visual mechanisms through which eschatological motifs migrate from religious discourse to the secular information field, where they are reinterpreted and adapted to the logic of modern media. Particular attention is paid ...
Added: September 4, 2026
Veselov S. V., М.: [б.и.], 2026.
Сборник статей ведущих преподавателей по рекламе и маркетингу, посвященных вопросам особенностей маркетинговых коммуникаций в сфере креативной экономики. ...
Added: August 31, 2026
Veselov S. V., М.: КнигИздат, 2026.
26-й выпуск ведущего отечественного издания про развитие российской рекламной индустрии. Авторами выступают топ-менеджеры и ведущие аналитики крупнейшие рекламных структур, исследовательских организаций, индустриальных ассоциаций, а также представители профильных государственных структур. В Ежегоднике анализируются основные проблемы современного рекламного рынка. ...
Added: August 31, 2026
Medushevsky A. N., Liberal.ru 2026
The Liberal Mission Foundation continues to introduce readers to new concepts of democracy and relevant publications. This discussion focuses on the challenges facing democracy in the era of globalization, as addressed in two recent books: *The Backsliders: Why Leaders Undermine Their Own Democracies* by S.C. Stokes (2025) and *Critical Theories and the Postsocialist Challenge: Race, ...
Added: August 26, 2026
Medushevsky A. N., Сравнительное конституционное обозрение 2026 Т. 35 № 2 (167) С. 4–29
In the context of the rapid changes in the modern world associated with globalization, informatiza tion, and the revision of ethical standards of mass behavior, legal theory faces a number of problems — the loss of consensus in understanding global constitutionalism, growing disagreements regard ing its values and principles, and unclear prospects for the future. ...
Added: August 26, 2026
Stognieva O., Zlobina V. A., М.: Юрайт, 2026.
Учебный курс предназначен для студентов направлений журналистики и медиакоммуникаций, владеющих английским языком на уровне B2–C1. Курс отражает ключевые вызовы современной цифровой медиасреды: использование искусственного интеллекта, борьбу с дезинформацией, развитие медиаграмотности, влияние социальных сетей, мобильную журналистику, цифровую идентичность и перспективы развития медиа. Обучение построено на аутентичных материалах и практико-ориентированных заданиях, моделирующих реальные профессиональные ситуации. Выполнение интерактивных ...
Added: August 22, 2026
Медиапапир, 2026.
В сборнике представлены статьи участников ежегодного международного научного форума «Медиа в современном мире. Петербургские чтения», проводимого в Институте «Высшая школа журналистики и массовых коммуникаций» СПбГУ и Международной научно-практической конференции «Стратегические коммуникации в бизнесе и политике» (Стратком–2026). В двух томах сборника публикуются материалы дискуссий, одобренные руководителями научных мероприятий Форума. Фактические сведения приводятся в авторской редакции. В ...
Added: August 5, 2026
Tyurkin M., Ilyina I., Zhuravleva O. et al., [б.и.], 2025.
Digital media branding is a powerful tool that can modify strategic communications. This process makes it possible to move from passive dissemination of information to active formation of brand perception and establishment of long-term relationships with the audience in a digital environment, including the formation of a cohesive and loyal community around the company. This ...
Added: July 20, 2026
Vartanov S., Коммуникации. Медиа. Дизайн 2025 Т. 10 № 3 С. 5–28
The media communication industry holds a unique and multifaceted position in the innovation landscape, acting as both a consumer and a creator of innovation. This dual nature is inherent in innovation processes, which encompass the introduction of new technologies into the economy, the establishment of novel economic and social institutions, and the fulfillment of emerging ...
Added: October 24, 2025
Vartanov S., Nefedova Y., Nefedov S., Вестник Московского университета. Серия 10: Журналистика 2025 Т. 50 № 1 С. 3–32
The paper presents a methodological framework for developing a quantitative analytical tool for a new socio-economic category – the media communication industry (MCI). The proposed tool, the integral indicator of the MCI, enables the assessment of the industry’s development level across various aspects and manifestations based on statistical data from national media communication industry databases. ...
Added: April 20, 2025
Vartanov S., Вестник Академии медиаиндустрии (Российская Федерация) 2024 Т. 37 № 1 С. 21–42
The media communication industry (MCI), being the next stage in media development, covers most spheres of human activity, which realize the information needs of modern society and, in many ways, through its products, ensures its innovative development. MCI products are diverse in nature and have a wide range of functions, which in turn determines the versatility ...
Added: May 17, 2024
Vartanov S., Vardanyan E., World of Media. Journal of Russian Media and Journalism Studies 2024 No. 1 P. 5–29
Technological and social processes of last years inspired by the information and communication technologies development, such as processes of digital transformation of society and the convergence of (mass) media, have led to the formation of a new macro-social entity - the media communication industry, integrated into the national and global economy and interacting in various ...
Added: April 1, 2024
Vartanov S., Вестник Московского университета. Серия 10: Журналистика 2023 № 6(48) С. 3–36
Technological and social processes of the late 20th – early 21st centuries associated with the rapid development of information and communication technologies, computer hardware and software products have led to the formation of a new macro-social entity – the media communication industry, integrated into the national and global economy and interacting in various ways with ...
Added: January 28, 2024