Интегральный индикатор медиакоммуникационной индустрии: инструмент анализа новой социально-экономической категории

Вестник Московского университета. Серия 10: Журналистика. 2025. Т. 50. № 1. С. 3–32.

Vartanov S., Nefedova Y., Nefedov S.

The paper presents a methodological framework for developing a quantitative analytical tool for a new socio-economic category – the media communication industry (MCI). The proposed tool, the integral indicator of the MCI, enables the assessment of the industry’s development level across various aspects and manifestations based on statistical data from national media communication industry databases. The methodology for calculating integral indicators follows an econometric approach and builds upon theoretical foundations and contributions from Russian and international scholars (including the authors) employing the principal component method to reduce the dimensionality of socio-economic indicator sets. The construction of the indicator incorporates empirical data spanning a ten-year period across the constituent entities of the Russian Federation. As a result, the developed research tool provides an accurate representation of the media communication industry’s qualitative state at both national and regional levels. Importantly, it is mathematically robust and preserves essential variability. The study establishes key principles for classifying the country’s regions based on the level of development and operational characteristics of the media communication industry, as well as its contribution to the regional economy. Furthermore, it formulates the main parameters of a mathematical model linking regional media communication industry development levels with broader macroeconomic indicators.

Keywords: медиа, метод главных компонент, media, рейтинг регионов, integral indicator, интегральный индикатор, regional rankings, principal component method, медиакоммуникационная индустрия, media communication industry, Mediamonitor, Медиамонитор