?
Экономическая теория рекламы: эффекты и модели
M. :
Moscow University Press, 2023.
The monograph provides a comprehensive overview of advertising models, methods for their construction and existing approaches to analyzing the various effects of the impact of the economic institution of advertising on the market. A three-level classification of the economic effects of advertising and the models describing them is proposed: primary (impact on final consumers), secondary (advertising tools of companies and their advertising strategies) and tertiary (influence of advertising on the market as a whole).
The book is intended for teachers, undergraduate and graduate students of natural sciences and humanities, advertising researchers, economists, mathematicians and sociologists, media practitioners and media experts, as well as a wide range of interested readers.
Language:
Russian
Sinitsyn M., Весь мир, 2025.
The global transportation sector is undergoing a major transformation associated with the transition to a low-carbon economy and the expanded use of alternative energy sources. In recent decades, the substitution of petroleum-based motor fuels with their substitutes – primarily biofuels and electric power (electric vehicles) – in light-duty road transport has accelerated. Public policy at ...
Added: June 5, 2026
Идея-Пресс, 2026.
The year 2025 was marked by deepening contradictions between the leading world powers in world politics and economics. The dominant paradigm is the transition of the world's leading players, primarily the United States, to fierce competition in order to promote and realize national interests. In this context, political polarization has increased in many countries of ...
Added: June 5, 2026
Sinitsyn M., Экономика строительства 2025 № 10 С. 265–268
This article analyzes recent trends in the global fuel cell electric vehicle market, including declining sales and weakening government incentives, China's support for the development of hydrogen-powered trucks. It shows that the purchase price and fuel costs of hydrogen vehicles are higher than those of diesel and electric vehicles. Hydrogen from coal and natural gas ...
Added: June 5, 2026
Sinitsyn M., Анализ и прогноз. Журнал ИМЭМО РАН 2025 № 3 С. 25–35
The article assesses life-cycle greenhouse gas emissions of internal combustion engine vehicles and battery electric vehicles including emissions from production, operation, maintenance, battery replacement and disposal. The author uses data on the carbon intensity of electricity generation in the European Union, USA and China – leaders in global energy transition – to estimate greenhouse gas ...
Added: June 5, 2026
Medvedev T. V., Pochinka O., Chaos 2026 Vol. 36 No. 6 Article 063107
We consider 3-diffeomorphisms with source–sink dynamics where Smale solenoids play the role of the source and the sink (NSSS-diffeomorphisms). It is known that such diffeomorphisms exist only on lens spaces. On the 3-sphere, every NSSS-diffeomorphism is associated with an exchangeable braid. An exchangeable braid with the strand number n was constructed for each n 3 in such a way ...
Added: June 4, 2026
Nozdrinova E., Pochinka O., Shmukler V., Математический сборник 2026 Т. 217 № 6 С. 71–89
Гомеоморфизмы топологических пространств называются эквивалентными по надстройке, если надстройки над ними топологически эквивалентны. В частности, топологически сопряженные гомеоморфизмы эквивалентны по надстройке. Известно, что для гомологически неприводимых гомеоморфизмов их топологическая сопряженность является необходимым и достаточным условием их эквивалентности по надстройке. Тогда как инварианты топологической сопряженности гомологически приводимых гомеоморфизмов во многих случаях являются избыточными для эквивалентности по ...
Added: June 3, 2026
Kravtsova M., Musaev A. U., Welzel C., / Series "SSRN Working Paper Series". 2026.
Elaborating on Welzel et al.'s "Cool Water Theory," our study zooms into the more limited (albeit still varied) framework conditions of Russia's huge territory. Within Russia's confines, we examine how the combination of moderately cool seasons with steady rain (i.e., Cool Water) affects sub-national areas' contemporary societal progress in two modernization indicators: material prosperity in ...
Added: June 3, 2026
Блохин А. А., Larionov A., Вестник Российской академии наук 2026 Т. 96 № 6 С. 564–574
The study confirms the importance of institutional factors in the formation of digital ecosystems. Their advantages for participants consist in the creation of a common environment with reduced transaction costs. Such an advantage is created by the dominant large business in it, organizing the ecosystem, based on its access to information arrays, a wide network ...
Added: June 3, 2026
Styrin E. M., Sanina A., Ataeva A. et al., Public administration and development 2026 P. 1–18
Digital public procurement is increasingly implemented through e-procurement platforms, yet evidence on the governance capabilities needed to deliver transparency, coordination and organisational learning remains limited outside high-capacity contexts. This article reframes public procurement as a socio-technical platform ecosystem and develops an ecosystem capability framework that links three tiers (government, platform operators and users) to three ...
Added: June 2, 2026
Shirokova G., Bystrov Arsenii, Tyutneva Anna, Foresight and STI Governance 2026 Vol. 20 No. 2 Article 31636
Small and medium-sized enterprises (SMEs) operate under conditions of chronic resource constraints, which makes it important to study strategies capable of transforming available resources into sustainable financial outcomes. One such strategy is entrepreneurial bricolage - the unconventional recombination of existing resources to address organizational challenges. This article examines the impact of bricolage on SME performance, ...
Added: June 2, 2026
Gnetov F., Konakov V., Успехи математических наук 2026 Т. 81 № 3 (489) С. 161–162
Пусть M обозначает симметрическое пространство некомпактного типа ранга 1. Опираясь на фундаментальную работу [1], в [2] было показано, что плотность соответствующим образом нормированной суммы независимых Hn-значных случайных величин, определенная через сложение Мёбиуса в модели шара Пуанкаре, сходится к фундаментальному решению соответствующего уравнения теплопроводности. Пределом являлся нормальный закон на Hn, соответствующий ядру теплопроводности, определяемому оператором Лапласа–Бельтрами. ...
Added: June 2, 2026
Kudriavtseva E., / РЦИС. Серия № 0148-756-286. 2026.
The content of the work is the system is a system for identifying four types of written speech structures. A set of 11 calculated parameters, statistical standards, and semantic characteristics allows for the identification of a text's structure as the result of a specific cognitive schema (scene, event, story, evaluation). The method has been verified ...
Added: June 2, 2026
Rincon C. J., Journal of Economic Studies 2026 P. 1–18
Purpose
This study assesses the impact of the European Central Bank's (ECB) Unconventional Monetary Policy (UMP) on economic growth via its effects on sovereign bond yields in the Eurozone. Unlike previous studies that focus on high-frequency data and short-term effects, this study provides evidence on the long-term effects of the ECB's asset purchases on key macroeconomic ...
Added: June 2, 2026
Biryukova A., Zasimova L. S., Вопросы статистики 2026 Т. 33 № 2 С. 40–57
The paper examines changes in the economic affordability of cigarettes in Russian regions in 2011–2023. Using fixed-effects models, it estimates the impact of prices, incomes, and tobacco affordability (the ratio of per capita income to cigarette price), on three indicators: retail sales of cigarettes per capita, adult population spending on tobacco products, and the share of these ...
Added: June 1, 2026
Vartanov S., Коммуникации. Медиа. Дизайн 2025 Т. 10 № 3 С. 5–28
The media communication industry holds a unique and multifaceted position in the innovation landscape, acting as both a consumer and a creator of innovation. This dual nature is inherent in innovation processes, which encompass the introduction of new technologies into the economy, the establishment of novel economic and social institutions, and the fulfillment of emerging ...
Added: October 24, 2025
Vartanov S., Nefedova Y., Nefedov S., Вестник Московского университета. Серия 10: Журналистика 2025 Т. 50 № 1 С. 3–32
The paper presents a methodological framework for developing a quantitative analytical tool for a new socio-economic category – the media communication industry (MCI). The proposed tool, the integral indicator of the MCI, enables the assessment of the industry’s development level across various aspects and manifestations based on statistical data from national media communication industry databases. ...
Added: April 20, 2025
Vartanov S., Вестник Академии медиаиндустрии (Российская Федерация) 2024 Т. 37 № 1 С. 21–42
The media communication industry (MCI), being the next stage in media development, covers most spheres of human activity, which realize the information needs of modern society and, in many ways, through its products, ensures its innovative development. MCI products are diverse in nature and have a wide range of functions, which in turn determines the versatility ...
Added: May 17, 2024
Vartanov S., Медиаскоп 2015 № 3
The instrumental methods of data analysis widely used in economic studies are not very common for media industry studies. However, it is hard to underestimate the influence of the developments in national economy and its individual branches on the media. The first step to forecast the dynamics of the media industry is to understand this ...
Added: January 31, 2024
Vartanov S., Вестник Московского университета. Серия 10: Журналистика 2023 № 6(48) С. 3–36
Technological and social processes of the late 20th – early 21st centuries associated with the rapid development of information and communication technologies, computer hardware and software products have led to the formation of a new macro-social entity – the media communication industry, integrated into the national and global economy and interacting in various ways with ...
Added: January 28, 2024
Vartanov S., Стратегирование: теория и практика 2021 Т. 1 № 2 С. 173–189
Медиа в современном мире трансформировались в полноценную индустрию, встроенную в национальную экономику и неразрывно связанную с остальными отраслями, что обуславливает важность задачи разработки долгосрочной стратегии медиасистемы (медиастратегирования). Объектом стратегирования выступает сложная многоуровневая среда, образованная медиаинститутами в их взаимодействии между собой и обществом, предприятиями медиарынка, инфраструктурными предприятиями и производящими компаниями; а также профессиональными сообществами, ведущими деятельность ...
Added: September 15, 2023
Vartanov S., Вопросы теории и практики журналистики 2021 Т. 10 № 4 С. 711–733
Настоящая работа посвящена исследованию влияния, оказываемого медиаотраслью на другие отрасли экономики, и обсуждению методологии использования моделей такого влияния в задачах стратегирования медиасистемы. В качестве базового канала распространения влияния медиа на экономику рассматривается реклама. Работа следует разработанной автором оригинальной классификации эффектов воздействия экономического института рекламы на рынок на всех возможных уровнях. В ней рассмотрен наивысший уровень ...
Added: September 13, 2023
Vartanov S., Экономика и математические методы 2021 Т. 57 № 1 С. 43–52
Цифровизация и медиатизация экономики значительно усилили влияние на экономику глобального информационного контекста. Это влияние осуществляется преимущественно через информационный фон на менеджмент предприятий, а на потребителей — через рекламу, связывает воедино медиаиндустрию и другие отрасли и обуславливает неизбежность исследования такой связи при решении любых задач стратегирования. Предлагаемые в современной литературе модели рынков рекламы редко анализируют медиа ...
Added: September 13, 2023
Vartanov S., Известия Дальневосточного федерального университета. Экономика и управление 2023 № 1 С. 47–70
The rapid advancement of technology and social changes brought about by digitalization and mediation have resulted in the emergence of a deeply integrated media communications industry. As this industry becomes increasingly intertwined with the national and global economy, it interacts with diverse sectors and plays a pivotal role in shaping the global media landscape. Within ...
Added: September 13, 2023
Matveenko V., Курзенев В. А., СПб., Екатеринбург, Воронеж, Н. Новгород, Мн., Самара, Ростов н/Д, М.: Питер, 2018.
В книге приводится наиболее полный в российской литературе современный анализ проблем экономического роста. Дается введение в исследовательскую методологию и обзор основных научных результатов в этой области, включая новейшие. Излагаются современные экономико-математические модели, учитывающие роль экономических институтов в развитии и решения относительно экономической политики. Хотя в книге активно используются экономико-математические модели, она доступна читателям с различным ...
Added: June 24, 2018