Are Different Two-Dimensional Models of Culture Just a Matter of Different Rotations? Evidence From the Analysis Based on the WVS/EVS

Journal of Cross-Cultural Psychology. 2022. Vol. 53. No. 2. P. 127–156.

Kaasa A., Minkov M.

There is a need for a simple and graspable model of culture covering the main cultural differences across modern nations. A two-dimensional model might be a reasonable choice. We analyzed data from the World Values Survey and the European Values Study to test whether different two-dimensional models are factor rotations of each other. We took into account criticisms regarding the choice of items in Inglehart’s analysis of the same data source. Nevertheless, we replicated his dimensions. By means of factor rotation by various angles we aligned our dimensions and those of Inglehart with other previously published sets of dimensions. Thus, although different studies seem to have produced different two-dimensional solutions depending on the study design, those solutions are actually related to each other. There is no right or wrong placement of axes—they describe the same relationships between cultural elements. By showing the positions of various sets of cultural dimensions relative to each other, this study adds another viewpoint that can help researchers make sense of the huge variety of cultural dimensions in the literature.

Keywords: культурные измерения, Всемирное исследование ценностей, Европейское исследование ценностей, WVS, EVS, World Values Survey (WVS), cultural dimensions, factor rotation, European Values Study (EVS), ротация факторов

Publication based on the results of: Values, social capital and institutional evolution in a comparative perspective (2022)