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Киноиндустрия стран Иберо-Америки: особенности региональной интеграции
Iberoamerican countries have developed regional integration in cinema industry since 1960. The advantages of the integration were the reduction of the cost of producing films, and the expansion of their distribution in local film markets. The longest history and the widespread recognition in this region has the fund for financing the production of films – the Ibermedia program, which has been functioning since the end of the 20th century. The article analyses the structure of film distribution of Iberoamerican countries: at the beginning of the XXI century the share of films produced by the USA in cinema was an average of 84%. The low representation of Iberoamerican films is partially
compensate by Ibermedia-TV, which collects up to 500 million views. In contrast to the expansion of American film producers, the countries of the region are developing co-production (mainly with each other) under the Ibermedia program. The co-production leds to the growth of the cinema industry in Colombia and Chile. Co-production also
plays a key role in both the production and distribution of films for the worldwide noticeable leaders of the region – Argentina, Brazil, Spain, Mexico. The main contribution to the development of cinema industry in Iberoamerica is the regional integration drived by Ibermedia.