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Динамика рынка и стилистическая интеграция массовой литературы. Фэнтези и персонологичекий брендинг
Журнал социологии и социальной антропологии. 2011. Т. XIV. № 5. С. 364–372.
The article contains a review of the evolution of style and genres of mass literature as products of mass consumption. We identify two concurrent trends in the development of contemporary mass literature. First, there is a growing integration of the various genres of popular literature. Second, there is differentiation, accentuating a unique and original personality of the author. A stylistic platform for both tendencies is the genre of fantasy. This genre is close to a social mythology, and is able to deliver a non-trivial content of branding (narratives, themes and plots, legends, striking names).Thus, fantasy provides opportunities to effectively integrate the popular literature with artifacts and technologies of other cultural industries in particular, and economy of consumer society in general.
Kravtsova M., Musaev A. U., Welzel C., / Series "SSRN Working Paper Series". 2026.
Elaborating on Welzel et al.'s "Cool Water Theory," our study zooms into the more limited (albeit still varied) framework conditions of Russia's huge territory. Within Russia's confines, we examine how the combination of moderately cool seasons with steady rain (i.e., Cool Water) affects sub-national areas' contemporary societal progress in two modernization indicators: material prosperity in ...
Added: June 3, 2026
Афанасьев В. А., Новый филологический вестник 2026 № 1(76) С. 274–283
“The Lord of the Rings” by J.R.R. Tolkien features a plethora of verse inser-tions in the form of poems recited or chanted (as songs) by the characters. These poetic texts are characterised by remarkable genre diversity, coinciding Tolkien’s aesthetic and literary preferences as well as his intention to imbue his Secondary World with literary works ...
Added: June 2, 2026
Vorchik A., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2026.
This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
Added: May 31, 2026
Sizov A., Rodionova M., Sedashov E. et al., / NRU Higher School of Economics. Series PS "Political Science". 2026. No. 1.
Rapid development of surveillance technologies is one of the most socially important consequences of the digital age. This paper investigates the factors determining consent to surveillance of various types of personal data and contributes to rapidly growing research on citizens perceptions of surveillance practices. Relying on a comprehensive survey experiment, we study the effects of ...
Added: May 15, 2026
Карцева М. А., Peresetsky A., / Высшая школа экономики. Серия WP2 "Количественный анализ в экономике". 2026. № WP2/2026/01.
This study examines the association between health status among elderly individuals living alone and pet ownership (cats, dogs). We employ data from the “Time Use Survey” conducted by the Federal State Statistics Service (Rosstat) in 2019, which contains information on more than 10,000 elderly individuals living alone aged 60 or older in Russia, including data ...
Added: May 8, 2026
Fomina E., Афанасьев В. А., Философия. Журнал Высшей школы экономики 2026 Т. 10 № 1 С. 189–216
The article is devoted to the realization of intermediality in the series “Stranger
Things” (2016–2025). The specific approach of the Duffer brothers, the creators of the series,
to recreate the atmosphere of the American 80s allows us to feel the sense of nostalgia, mainly
achieved with the help of intermedial inclusions peculiar for the depicted era. In particular,
the ...
Added: March 29, 2026
Vorchik A., / Social Science Research Network. Серия SSRN Working Paper Series "SSRN Working Paper Series". 2026.
This article is devoted to the phenomenon of intrinsic motivation, to understand which two models are proposed. We study how positive/negative intrinsic motivation to work (experienced utility) affects worker's individual labour supply (model I) and the amount of effort they exert (model II). In model I, we use intrinsic motivation to explain the positive/negative slope ...
Added: March 15, 2026
Marina Zavertiaeva, de Cabo R. M., Gimeno R. et al., International Journal of Consumer Studies 2026 Vol. 50 No. 2 Article e70178
This study investigates how gendered facial cues shape the visibility of executives personal brands on LinkedIn. Building on signaling theory, we analyze 5575 public executive profiles, extract facial metrics through machine-learning landmark detection, and model direct and indirect pathways to digital visibility outcomes proxied by follower counts using negative binomial regressions and generalized structural equation ...
Added: February 27, 2026
Nefedieva E., Plakhotnik M. S., Qualitative Market Research 2026 Vol. 29 No. 2 P. 184–211
customer relations. Research has suggested that employees engage in personal branding to increase employability and promote career development. However, there is a lack of research providing evidence on what drives employees to create and develop their personal brands in the workplace. Drawing on impression management theory, this study investigates employee motivation for personal branding in ...
Added: February 14, 2026
Musaev A. U., Vorchik A., / Series Social Science Research Network "Social Science Research Network". 2026.
This paper attempts to model the evolutionary theory of modernization and democratization. The model reflects the key provisions of R. Inglehart and C. Welzel's theory and provides a microfoundation for the adaptation of subjective values to the objective importances of the survival factors and the structure of the labour markets from the perspective of evolutionary ...
Added: February 10, 2026
Dorkhanov I., Sokolov B., / Series OSF "SocArXiv". 2025.
This study investigates the relationship between individual religiosity and attitudes towards immigrants of different religious backgrounds in Europe. Using data from the 7th wave of the European Social Survey (2014-2015), we examine the influence of individual denomination and subjective religiosity level on hostility towards Muslim immigrants and the importance of immigrants’ Christian background. Our analysis, ...
Added: December 23, 2025
Nastina E., Sokolov B., / Series OSF "SocArXiv". 2025.
We argue that a classification-based approach to measuring cultural differences across countries or subnational regions is a promising complement, and sometimes an alternative, to the widely used dimensional method in cross-cultural research. The latter summarises cultural variation using continuous dimensions, for example, Hofstede’s famous individualism-collectivism dimension. However, this approach relies on strong parametric assumptions, which are ...
Added: December 23, 2025
Korsunava V., Sokolov B., / Series OSF "SocArXiv". 2025.
Non-probability web surveys offer several advantages over face-to-face (F2F) interviews—they are cheaper, faster, more accessible, and reduce interviewer effects and desirability bias. As such, they are increasingly popular in both academic and commercial research. However, they often yield demographically biased samples, raising concerns about the accuracy of the resulting public opinion estimates. Most studies on ...
Added: December 23, 2025
Ustyuzhanin V., Zinkina J. V., Korotayev A., / Series Soc " SocArXiv". 2025.
Research of the impact of kin alloparenting on reproduction mainly focuses on mother’s parents and parents-in-law. The impact on fertility of extended families and the alloparental help with childcare they can provide has received much less attention. Moreover, there is an important lacuna in the existing studies of this problem, as it is mostly approached ...
Added: November 11, 2025
В.В. Чистяков, / Высшая школа экономики. Серия WP7 "Математические методы анализа решений в экономике, бизнесе и политике". 2022. № 9.
Для понимания какого-либо качества, как правило, выбирается, некоторая подходящая для его оценки шкала (скажем, от 1 до 5), и, согласно этой шкале, качеству присваиваются одна или несколько оценок. Эти оценки затем преобразуются в одну, “усредненную”, оценку; например, выбирается среднее арифметическое. Так, несданная сессия с тремя баллами 5, 2 и 5 “характеризуется’’ средней оценкой хорошо: (5+2+5)/3 = ...
Added: November 4, 2025
Fabrykant M., / Series SocArXiv "SocArXiv". 2025.
This article explores to what extent the cross-national differences in pride reflect objective differences in countries’ performance in these spheres. The empirical study conducted to answer this question is based on the survey data from the International Social Survey Program – National Identity covering 32 countries and quantitative indicators of countries’ achievements in technology from ...
Added: October 7, 2025
Малахов В. С., Симон М. Е., Летняков Д. Э. et al., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2020.
The notion of “political accommodation” applied to the theory and practice of managing cultural diversity could enrich the Russian academic dictionary. Liberal democratic states invented specific mechanisms for political accommodation of cultural differences. Thanks to these mechanisms, the part of the population of a democratic state that is not ready to dissolve into the ethnocultural ...
Added: September 26, 2025
Ustyuzhanin V., Fain E., / NRU Higher School of Economics. Series PS "Political Science". 2025. No. 1.
This article aims to shed light on the economic consequences of the nonviolent campaigns (NVCs) across the world. The current era is shaped with various political transformations that are often driven by political movements that engage in NVCs. Some of them are successful and result in regime change while others fail and are unable to ...
Added: September 12, 2025
Zharakhovich M., Жукова А. В., / Open Society Foundations. Серия OSF "OSF Preprints". 2025.
This article presents an overview of the theoretical literature and empirical research pertinent to the study of the digitalized market of esoteric services in Russia and abroad. The objective of this review is to identify the specific strategies employed by experts in this market to maintain customer loyalty. The study is pertinent in light of ...
Added: July 16, 2025
Sokolov B., / Series OSF "SocArXiv". 2025.
This paper reviews various estimands used in modern scientific and applied research to operationalize causal inquiries within the Rubin Causal Model framework. I first introduce the most widely utilized average treatment effects, such as ATE, ATT, and ATC. I then describe their popular extensions, including those targeting local and conditional treatment effects; causal interactions and mediation; effects ...
Added: May 6, 2025
Ovanesova Y., Moshiashvili M. M., Типсина Н. О., / Series "Working Papers". 2021.
The purpose of this article is to analyze and evaluate the cultural characteristics of the digital ecosystem product teams leaders and operational efficiency. Using binary choice models (the main conclusions were made on the basis of logit regressions), has been found a significant negative relationship between the probability of achieving business goals by a team ...
Added: February 17, 2025
Алексейчева Е. Ю., Ермоленко Г. А., Жукоцкая А. В. et al., М.: , 2023.
The training manual is based on the materials of the interdisciplinary course "Cultural Codes" as a section of bachelor's and specialist's degree programs implemented at the State Autonomous Educational Institution of Higher Education in Moscow "Moscow City Pedagogical University". The educational and methodical manual is addressed to teachers and students of humanitarian training profiles, as ...
Added: February 4, 2025
Kazenin K., Zakharov S. V., Billingsley S., / Series SRRD_2024: 51 "Stockholm Research Reports in Demography". 2024. No. 51.
The paper considers the impact of the Maternal Capital policy, the pronatalist measure introduced in Russia in 2007, upon fertility of Russia’s ethnic minorities. Russia’s Maternal Capital policy increased total fertility rates after its start, stimulating much discussion on whether it would result in more births or only earlier births. Effects of that policy upon ...
Added: January 29, 2025
Афанасьев В. А., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2024 Т. 29 № 4 С. 685–692
Concerns rhythmic prose in The Lord of the Rings novel by J.R.R. Tolkien which, though extensively represented the novel, is seldom considered in most research papers. The novel contains over 70 poetic texts and should be viewed as a complex prosimetrum, as multifarious interconnections between prose and verse is an integral part of The Lord ...
Added: January 4, 2025