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August 18, 2026
HSE Scholar Presents Research on Postcards in Brazil and South Korea
Timur Khusyainov, Deputy Dean of theFaculty of Humanities atHSE University–Nizhny Novgorod, took part in two international conferences—the XVI World Congress of Rural Sociology in Porto Alegre, Brazil, and the 36th Annual Conference of the Alliance of Digital Humanities Organisations (DH2026) in Daejeon, South Korea. On his way to the conferences, the researcher also visited several other places, where he presented the experience of the Pochtovoe educational project.
August 18, 2026
Physicists Discover What Happens Inside a Stable Vortex
Large vortices with characteristic spiral arms are often observed in the atmosphere and the ocean. Physicists from HSE University have explained how these structures form and why they retain their shape. The researchers found that velocities at points located along the same vortex arc remain correlated even over long distances. At the same time, this correlation weakens rapidly with increasing distance from the vortex centre. These differences help explain the formation of spiral arms and may improve models of atmospheric and oceanic currents. The findings have been published in Physical Review Fluids.
August 17, 2026
‘I Dream of Simple Things
Anastasia Gergenreter specialises in applied statistics and econometrics. In this interview for the Young Scientists of HSE University project, she talked about why she studies addictive substance use, two very different Fishers, and the cherry blossom season at the Main Botanical Garden in Moscow.

 

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Социальные эффекты онлайн-сообществ: нетнография YouTube- сообщества вышивальщиц

Мониторинг общественного мнения: Экономические и социальные перемены. 2020. № 5. С. 308–339.
Demin P., Сорочан Е. А.

The study reveals the features of emergence and existence of social communities during the evolution of society. FlossTube association as the example of a long-term stable community is analyzed in order to clarify the reasons for existence of modern online communities. The study presents the organizational structure of the community, a typology of its participants, the features of their interactions, and the social effects of the community. The empirical base of the study is represented by 8 in-depth semi-structured interviews and netnography of 47 videos of community members.

Research outcomes demonstrate that the social effects of the embroiderer’s community can be considered both expected and unintended results of its activity. As direct social effects, when joining a community, its members receive psychological comfort and belonging to the community, group solidarity and recognition of like-minded people, opportunities for self-development and professional specialization. At the same time, the community legitimizes consumption and provides external arbitration for the actions of participants, as well as enhance their bargaining power in market interactions. The community studied is an example of a voluntary association of people that organizes itself on the principles of utilitarian rationality and individualized utility for its members. Internally motivated needs of individuals condition the existence of an online community that unites people for a long time.

The study will be useful to scientists studying the structure and functioning mechanisms of online communities. The practical use of the study involves providing a scientific foundation for people and business who interact with online communities on an economic basis or plan to create and manage stable online communities.

Research target: Sociology (including Demography and Anthropology Social Sciences
Priority areas: sociology
Language: Russian
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DOI
Text on another site
Keywords: нетнографияonline communityYouTubegroup identityгрупповая идентичностьnetnographyонлайн сообществоYouTubebargaining powerпереговорная силасоциальные эффектыSocial effectsmarket agentsflosstubeembroideryрыночные агентырукоделие
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