• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Books
  • Брендинг как коммуникативная технология XXI века
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
August 25, 2026
Scientists Develop Algorithm for More Reliable Processors in Data Centres
Researchers from HSE MIEM and Samara University have developed the LRF-3D algorithm to automatically bypass idle nodes in three-dimensional networks-on-chip. Thanks to its hierarchical architecture, the algorithm outperforms existing solutions in both speed and path accuracy, improving processor reliability for use in data centres, supercomputers, and AI computing. The source code and test results are publicly available.
August 24, 2026
Researchers Develop Method for Direct Generation of Regulatory DNA
Researchers at HSE University have developed a model for generating promoters and enhancers—DNA sequences that regulate gene activity. The model works directly with DNA nucleotides, without first transforming them into a continuous numerical representation. This solution could be useful for applications in synthetic biology and gene therapy. The study results were presented at the ICLR 2026 Workshop ‘Generative AI in Genomics (Gen^2): Barriers and Frontiers.’
August 21, 2026
Social Integration: At the Crossroads of Knowledge and Values
The International Laboratory for Social Integration Research (ILSIR) at HSE University studies the challenges faced by vulnerable groups and explores ways to help them participate fully in everyday life. To develop effective solutions, the laboratory’s researchers combine cutting-edge methods with practical fieldwork. In this interview with the HSE News Service, Laboratory Head Elena Iarskaia-Smirnova discusses the laboratory’s work.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Брендинг как коммуникативная технология XXI века

SPbSUEF publishing, 2014.
Under the general editorship: А. Г. Кривоносов
Chapters
Экобрендинг высшей школы: актуальные перспективы
Belyakova N., В кн.: Брендинг как коммуникативная технология XXI века.: Издательство СПбГУЭФ, 2014. С. 64–67.
The article reveals the "green" sub-branding of the university ...
Added: February 23, 2018
Research target: Philology and Linguistics Economics and Management Sociology (including Demography and Anthropology
Priority areas: sociology management
Language: Russian
Keywords: брендингbranding
Брендинг как коммуникативная технология XXI века
Similar publications
Хранители России. Антология.
Лупарева Н. Н., Parsamov V., Ананьев Д. А. et al., М.: ООО «Паблис», 2026.
The third volume of the anthology is publishing the writtings of the eariy Russian conservative thinkers: Seraphim of Sarov, N.M. Karamzin, A.S. Shishkov, F.V. Rostopchin, S.N. Glinka, A.S. Sturdza, M.L. Magnitsky, Archimandrite Photius, V.A. Zhukovsky, P.A. Vyazemsky. ...
Added: August 24, 2026
«Отечестволюбец»: общественно-политическая деятельность и взгляды Сергея Николаевича Глинки.
Лупарева Н. Н., Воронеж: Новый взгляд, 2012.
The study is a first integral research of the ideologic and socio-political biography of Sergey Nikolaevich Glnka, who was the one of distinguished representative of the early Russian conservatism. ...
Added: August 24, 2026
Проблема национальной самобытности в трудах российских консерваторов первой четверти XIX в.
Лупарева Н. Н., Русско-византийский вестник 2021 № 2(5) С. 166–182
The article is devoted to a problem of national identity in Russian conservative thought of the first quarter of XIX century. The provocative factor of the search of Russian self-identity was an aggressive westernism, which was translated in Russian aristocracy’s Gallomania and Alexander’s I liberal reforms conjoined with Napoleonic wars and European reaction on the ...
Added: August 24, 2026
Сергей Николаевич Глинка
Лупарева Н. Н., Вопросы истории 2019 № 5 С. 22–37
The publication is devoted to ideological and political biografy of Sergey Nikolaevich Glinka - a famous Russian conservativeof the first quater of XIX century. Glinka was a literateur, political writer, publisher of the "Russian messenger" magazine, author of the voluminous "Russian history" fnd one of the organizer of Moscow militia. In his writings and socio-political activity ...
Added: August 24, 2026
«Русский вестник» С.Н. Глинки
Лупарева Н. Н., Русско-византийский вестник 2019 № 1 С. 346–368
The article is devoted to “The Russian Messenger”, published by Sergey Nikolayevich Glinka in 1808-1824. The magazine was inspired by presentiment of the great war between Russia and France and analyzing the basic questions of Russian conservative thought of the first quarter of 19th century — criticism of Gallomania, importance of Russian historical tradition and ...
Added: August 24, 2026
«Перо Глинки первое на Руси начало перестреливаться с неприятелем»: «Русский вестник» С.Н. Глинки накануне и в период Отечественной войны 1812 года
Лупарева Н. Н., Христианское чтение 2018 № 5 С. 175–186
The article is devoted to the “Russian Messenger” of Sergey Nikolayevich Glinka. The magazine was created in the period of Napoleonic wars for the purpose of preparing Russian society to political-military and socio-cultural fight with France. Seeing that France and French culture were associated with revolution, “Russian Messenger” made actual the main questions of Russian ...
Added: August 24, 2026
From concern to practice: Routinization of pro-environmental behaviour among Russian youth
Lebedeva D., Journal of Consumer Culture 2026
Everyday routines are a key yet understudied mechanism by which young people embed pro-environmental concerns and values into their everyday lives. Drawing on structuration and practice theory, this paper examines how the routinization of environmental behaviour of modern youth occurs, that is, how and under what conditions it becomes a stable part of the everyday ...
Added: August 24, 2026
С.Н. Глинка в споре о «старом» и «новом» слоге русского языка в начале XIX столетия
Лупарева Н. Н., Вестник Воронежского государственного университета. Серия: Лингвистика и межкультурная коммуникация 2010 № 2 С. 139–143
The article is devoted to a position of the famous in the early of the XIX century play writer, poet and journalist Sergey Nikolayevich Glinka in a discussion about an «old» and «new» style of the Russian language. The dispute was an important feature of the Russian socio-political life at this period and touched upon ...
Added: August 24, 2026
The Routledge Handbook of Language and Culture
Routledge Taylor & Francis Group , 2026.
The Routledge Handbook of Language and Culture presents a comprehensive survey of research on the relationship between language and culture. Now in its second edition, it has been fully revised to provide a clear and accessible introduction to both interdisciplinary and multidisciplinary studies in this research area. This new edition addresses the relationship between language and culture ...
Added: August 23, 2026
The Encyclopedia of Applied Linguistics, 2nd ed
Wiley-Blackwell, 2026.
Applied linguistics research investigates language-related problems that arise in all real-world contexts where languages are learned and used. The second edition of The Encyclopedia of Applied Linguistics is an essential resource that reflects the dynamic growth and interdisciplinary nature of the field. Extensively revised throughout, the Encyclopedia addresses contemporary areas of research such as digital ...
Added: August 23, 2026
VOLATILITY FORECASTING FROM ECONOMETRICS TO ARTIFICIAL INTELLIGENCE: A FOUR-STAGE REVIEW OF THE EVIDENCE PIPELINE FROM FORECAST ACCURACY TO PORTFOLIO PERFORMANCE
Lysenok N., International Journal of Computer Information Systems and Industrial Management Applications 2026 Vol. 18 No. 18s P. 1406–1430
A volatility forecast becomes useful only after it has passed through four stages: a model produces it, a trading rule consumes it, a portfolio aggregates the result, and an investor evaluates that result against a utility function. Each stage has its own mature evaluation apparatus, and each is studied in isolation. This review traces the ...
Added: August 23, 2026
Gender, performance, and prize money: a study of pay discrimination against female teams in eSports
Parshakov P., Humanities and Social Sciences Communications 2026 Vol. 13 No. 1 P. 1–7
This study investigates gender‑based disparities in viewership and prize money within Counter‑Strike: Global Offensive competitions, using data from the ESL Impact League (female‑only) and comparable male leagues. Because esports performance depends chiefly on strategic choices and fine motor skills rather than physical strength, this setting offers a distinctive lens for examining gender equity where bodily ...
Added: August 22, 2026
Пересмотры ВВП: данные и оценка статистических свойств
Астафьева Е.В., Турунцева М. Ю., Экономический журнал Высшей школы экономики 2021 Т. 25 № 1 С. 65–101
В основе принятия своевременных экономико-политических решений и бизнес-планирования лежит мониторинг текущей ситуации и прогнозирование путей развития экономической активности, базу которых составляют официальные статистические оценки значений различных показателей. В этой связи переоценка данных и прогнозы, основанные на более ранних либо поздних оценках, потенциально могут повлечь за собой совершенно различные экономико-политические решения. Согласно официальной методике Росстата, публикуется ...
Added: August 21, 2026
Оценка качества краткосрочных прогнозов некоторых российских экономических показателей (апрель 2009 г. - май 2022 г.)
Астафьева Е., Турунцева М., Научный вестник ИЭП им. Гайдара.ру (электронный журнал) 2022 № 7 С. 32–35
В статье приводятся результаты анализа качественных свойств прогнозов некоторых показателей, ежемесячно публикуемых Институтом экономической политики имени. Е.Т. Гайдара в «Научном вестнике ИЭП им. Гайдара.ру» (далее – «прогнозы ИЭП»). Мы рассматриваем простейшие статистики (MAPE, MAE, RMSE) как прогнозов ИЭП, так и альтернативных прогнозов (наивных, наивных сезонных и прогнозов, построенных с использованием скользящего среднего). Помимо сравнительного анализа на основе ...
Added: August 21, 2026
Оценка качества краткосрочных прогнозов некоторых российских экономических показателей (апрель 2009 г. - май 2021 г.)
Астафьева Е., Турунцева М., Научный вестник ИЭП им. Гайдара.ру (электронный журнал) 2021 № 7 С. 32–35
В статье приводятся результаты анализа качественных свойств прогнозов некоторых показателей, ежемесячно публикуемых Институтом экономической политики имени. Е.Т. Гайдара в «Научном вестнике ИЭП им. Гайдара.ру» (далее – «прогнозы ИЭП»). Мы рассматриваем простейшие статистики (MAPE, MAE, RMSE) как прогнозов ИЭП, так и альтернативных прогнозов (наивных, наивных сезонных и прогнозов, построенных с использованием скользящего среднего). Помимо сравнительного анализа на основе ...
Added: August 21, 2026
Оценка качества краткосрочных прогнозов некоторых российских экономических показателей (апрель 2009 г. - ноябрь 2020 г.)
Астафьева Е., Турунцева М., Научный вестник ИЭП им. Гайдара.ру (электронный журнал) 2021 № 1 С. 32–35
В статье приводятся результаты анализа качественных свойств прогнозов некоторых показателей, ежемесячно публикуемых Институтом экономической политики имени. Е.Т. Гайдара в «Научном вестнике ИЭП им. Гайдара.ру» (далее – «прогнозы ИЭП»). Мы рассматриваем простейшие статистики (MAPE, MAE, RMSE) как прогнозов ИЭП, так и альтернативных прогнозов (наивных, наивных сезонных и прогнозов, построенных с использованием скользящего среднего). Помимо сравнительного анализа на основе ...
Added: August 21, 2026
Повышение качества прогнозирования простейшими методами комбинирования отдельных прогнозов
Астафьева Е.В., Турунцева М. Ю., Прикладная эконометрика 2024 Т. 74 № 2 С. 78–103
Комбинирование прогнозов считается наиболее простым способом улучшения каче‑ ства прогнозирования по сравнению с индивидуальными моделями. В данной работе проверяются возможности простейших методов комбинирования, таких как простое среднее и оценки на основе среднеквадратической ошибки прогнозов предыдущих пери‑ одов, для улучшения качественных характеристик краткосрочных прогнозов пяти по‑ казателей цен на ресурсы (нефть и металлы). В основе работы ...
Added: August 21, 2026
Анализ качества методов корректировки и комбинирования прогнозов внешнеторговых показателей
Астафьева Е.В., Турунцева М. Ю., Вестник Евразийской науки 2025 Т. 17 № 6
В работе исследуются возможности использования простых процедур корректировки и объединения прогнозов. Мы оцениваем влияние применения этих процедур (методов простой корректировки, простых и регрессионных методов комбинирования) на качество прогнозов показателей российского экспорта во все страны и импорта из всех стран. В общей сложности мы использовали четыре метода корректировки, 9 методов простого комбинирования и семь регрессионных методов. ...
Added: August 21, 2026
Similar outputs, different positions: convergence and divergence in research activity of public and private universities in EU candidate countries
Matveeva N., Yudkevich M., Higher Education 2026 P. 1–20
This study draws on neo-institutional theory and the convergence/divergence debate in higher education research to examine whether public and private universities in EU candidate countries converge or diverge in their research activity and collaboration patterns. We analyse Scopus-indexed publication data for 43 universities across Albania, Bosnia and Herzegovina, Georgia, North Macedonia and Serbia for the ...
Added: August 19, 2026
Финансирование проектов «Пояс и Путь» и «Север Юг»: сравнительный анализ
Biryukova O. V., Barzunov D., Pautov A., Проблемы Дальнего Востока 2026 № 4
The formation of new transcontinental transport arteries intensifies geoeconomic competition in Eurasia and requires the development of sustainable models of investment cooperation. The Chinese Belt and Road Initiative and the International North—South Transport Corridor represent distinct institutional concepts for infrastructure financing, differing in their sources of capital, degree of centralization, and mechanisms of risk allocation. ...
Added: August 19, 2026
Defining the Right Level of Risk in Organizational Innovation:Factors, Criteria, and Strategic Balance
Alena Bernyukevich, / Series WP BRP "Basic research program". 2025.
This essay explores the complex issue of determining the appropriate level of risk when implementing innovations within organizations. While innovation is widely recognized as a cornerstone of competitiveness, growth, and sustainability, excessive or poorly managed risk can lead to significant challenges. The discussion highlights key factors influencing acceptable risk levels, including alignment with corporate goals, ...
Added: August 17, 2026
Assessing the impact of economic sanctions on the socio-economic development of a sanctioned country -testing a new research approach using the data on the socio-economic development of Russia in 2022-2025
Gurkov I. B., Kossov V. V., Filinov N. et al., / NRU Higher School of Economics. Series MAN "Management". 2026. No. N/A.
This research note is devoted to assessing the socioeconomic impact of sanctions of sanctioned countries and uses the data on Russia in 2022-2024. We use for the analysis four fundamental socioeconomic parameters-the expected length of life of males at birth, the misery index (Okun's index), the level of Gross Domestic Product at purchasing parity prices, ...
Added: June 11, 2026
How Universal is the Cool Water Effect? Evidence from the Unlikely Case of Russia
Kravtsova M., Musaev A. U., Welzel C., / Series "SSRN Working Paper Series". 2026.
Elaborating on Welzel et al.'s "Cool Water Theory," our study zooms into the more limited (albeit still varied) framework conditions of Russia's huge territory. Within Russia's confines, we examine how the combination of moderately cool seasons with steady rain (i.e., Cool Water) affects sub-national areas' contemporary societal progress in two modernization indicators: material prosperity in ...
Added: June 3, 2026
Почему растущие доходы не делают людей счастливее: эмоциональное объяснение парадокса Истерлина (Why Growing Incomes Do Not Make People Happier: an Emotional Explanation of the Easterlin Paradox)
Vorchik A., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2026.
This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
Added: May 31, 2026
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit