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  • Экобрендинг высшей школы: актуальные перспективы
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News
August 25, 2026
Scientists Develop Algorithm for More Reliable Processors in Data Centres
Researchers from HSE MIEM and Samara University have developed the LRF-3D algorithm to automatically bypass idle nodes in three-dimensional networks-on-chip. Thanks to its hierarchical architecture, the algorithm outperforms existing solutions in both speed and path accuracy, improving processor reliability for use in data centres, supercomputers, and AI computing. The source code and test results are publicly available.
August 24, 2026
Researchers Develop Method for Direct Generation of Regulatory DNA
Researchers at HSE University have developed a model for generating promoters and enhancers—DNA sequences that regulate gene activity. The model works directly with DNA nucleotides, without first transforming them into a continuous numerical representation. This solution could be useful for applications in synthetic biology and gene therapy. The study results were presented at the ICLR 2026 Workshop ‘Generative AI in Genomics (Gen^2): Barriers and Frontiers.’
August 21, 2026
Social Integration: At the Crossroads of Knowledge and Values
The International Laboratory for Social Integration Research (ILSIR) at HSE University studies the challenges faced by vulnerable groups and explores ways to help them participate fully in everyday life. To develop effective solutions, the laboratory’s researchers combine cutting-edge methods with practical fieldwork. In this interview with the HSE News Service, Laboratory Head Elena Iarskaia-Smirnova discusses the laboratory’s work.

 

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?

Экобрендинг высшей школы: актуальные перспективы

С. 64–67.
Belyakova N.

The article reveals the "green" sub-branding of the university

Language: Russian
Keywords: higher education institutions brandingбренд университета

In book

Брендинг как коммуникативная технология XXI века
Издательство СПбГУЭФ, 2014.
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Кузнецова Е. А., Земская Ю. Н., Осмоловская (Глаголева) А. В., В кн.: БРЕНДИНГ КАК КОММУНИКАЦИОННАЯ ТЕХНОЛОГИЯ XXI ВЕКАЧ. 1.: СПб.: Санкт-Петербургский государственный экономический университет, 2024. С. 178–180.
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The research article presents the study of the main attribute of the university's visual representation – an emblem. Among the few works devoted to the process of university branding, there is no comprehensive analysis of the functioning of their visual representation, while the observed growth of branding work in various universities increasingly involves the emblem ...
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Оценка индивидуальности бренда российского вуза: на примере университетов Нижнего Новгорода
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Стратегическое партнерство как механизм увеличения капитала бренда высших учебных заведений: анализ российской практики
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Added: November 26, 2014
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