A functionalist account of shame-induced behaviour

S. Breugelmans; De Hooge I. E.; Zeelenberg M.

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A functionalist account of shame-induced behaviour

Cognition and Emotion. 2011. No. 25. P. 939–946.

Breugelmans S., De Hooge I. E., Zeelenberg M.

Recent research has shown that shame activates both a restore and a protect motive (De Hooge, Zeelenberg, & Breugelmans, 2010), explaining the hitherto unexpected finding that shame can lead to both approach and avoidance behaviours. In the present article we show a clear difference in priority and development of restore and protect motives over time. Our experiment reveals that shame mainly motivates approach behaviour to restore the damaged self, but that this restore motive decreases when situational factors make it too risky or difficult to restore. In contrast, the motive to protect one's damaged self from further harm is not influenced by such situational factors. As a consequence, the approach behaviour thatshame activates may change over time. These findings add to our understanding of the motivational processes and behaviours following fromshame

Priority areas: humanitarian

Language: English

Keywords: motivation shame

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