Медиатизация знакомства: доцифровые технологии коммуникации и трансформация романтических ритуалов

Коммуникативные исследования. 2026. Т. 13. № 2. С. 325–341.

Рубан М. Г., Kozhemyakin E.

The paper discusses the results of the research of mediating romantic datings in pre-digital era. The authors note the imbalance in research interest, which is focused primarily on digital dating practices, the unprecedented nature of which mediatization is often exaggerated. The paper examines historically persistent patterns of dating, mediated by communication technologies characteristic of the pre-digital era. The authors use a historical-genetic method based on secondary (monographs and articles) and archival (newspapers) material. It reveals that the phenomenon of technologically mediated dating is not a product of the digital age. On the contrary, media have structured and shaped dating practices since their earliest forms – letters and the printed press – and have also shaped their own forms of intersubjective experiences and specific chronotopes of encounter. As technological progress progressed, the specifics of mediated encounters changed, but what remained constant was that the mediatization of encounters changed the conditions of encounter and the experience of the Other.

Keywords: медиатизация, феноменология, media, phenomenology, конструирование реальности, mediatization, dating, Медиа, знакомство, construction of reality, dramaturgical sociology, драматургическая социология