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Телевизионная реклама и телевизионный контент
Наука телевидения. 2012. № 9. С. 66–72.
Савельева О.О.
It is believed that the product of television - a text culture in the broadest sense of the word (news, TV shows, sports events, etc.). But it is not. Onerous relations in the market about TV content is not generated. Real market product independent electronic media is not broadcast audience content and the possibility of contact with the audience gathered for viewing content. Contact with advertiser audience demand, for them he is willing to pay, covering thus consumption channel.
Research target:
Philosophy, Ethics, and Religious Studies
Sociology (including Demography and Anthropology
Priority areas:
sociology
Language:
Russian
Rean A., Шевченко А. О., Ставцев А. А. et al., Социальная психология и общество 2025 Т. 16 № 4 С. 49–70
Context and relevance. Values play a significant role in socialization processes and can serve as a psychological resource in difficult life situations under conditions of limited material wellbeing. Theoretical foundations of the study include the value models of Sh. Schwartz and R. Inglehart, as well as the concept of economic socialization. Objective. To identify the ...
Added: June 9, 2026
Национальные рейтинги ответственного бизнеса России и Китая: сравнительный анализ и прогноз развития
Krivokhizhin O., Vukovic N., Smirnova V., Стандарты и качество 2026 № 5 С. 105–109
The issues related to the national responsible business ratings of China and Russia are examined, their common features and significant differences are highlighted. The quantitative and qualitative analysis of data from the Russian national EPS rating for 2025 and the Chinese corporate social credit system (CSCS) rating were used. The study revealed that Russia and ...
Added: June 9, 2026
Лаврищев Д. Е., Эпистемология и философия науки 2026 Т. 63 № 1 С. 193–212
The paper presents a review of the most significant reference points in the discourse around skepticism within contemporary analytic epistemology. The text examines the primary strategies for understanding and overcoming skepticism that are central to this discourse. The first section addresses the ‘classical’ definition of skepticism, which is based on so-called ‘radical skeptical arguments’, such ...
Added: June 8, 2026
Kanaeva N., Вопросы философии 2026 № 6 С. 170–178
The article demonstrates the form of posing and discussing the problem of uni versals in India throughout the 8th and 9th centuries on the material of Jayarāśi Bhatta’s Tattvopaplavasiṁha (skt. “The Lion overturning obstacles [to the correct understanding of] categories”). The author accomplished an analysis of a frag ment of the first chapter from the ...
Added: June 6, 2026
Gavrilov K., Zabolotsky A., Kartasheva A. et al., BRICS Expert Council-Russia, 2026.
This study was prepared on the initiative of the BRICS Civil Society Council with the aim of a systematic analysis of the sector of non-profit organizations (NPOs) in the countries of the association. As of February 2025, the BRICS includes ten states: Brazil, Egypt, India, Indonesia, Iran, China, UAE, Russia, Ethiopia, South Africa. Within the framework ...
Added: June 5, 2026
Klimov I., Chepeleva M., Gavrilov K. et al., Civil BRICS Council, 2026.
This research study was conducted at the initiative of the Civil BRICS Council for the purpose
of performing a systemic analysis of the non-profit sector (hereinafter, the ‘NPO sector’),
encompassing both non-profit organizations (NPOs) and non-governmental organizations
(NGOs), in each of the constituent member countries of BRICS. Since February 2025, BRICS
has consisted of 10 member states: Brazil, China, ...
Added: June 5, 2026
Недосека Е. В., Минина В. Н., Иванов С. А., Экономическая социология 2026 Т. 27 № 1 С. 125–152
The socio-economic situation in small towns in Russia has long been at the center of the management agenda. The contradictory nature of support measures for such settlements lies in attempts to focus on the economic and managerial aspects of their efficiency. At the same time, both scientific literature and management practice pay insufficient attention to the typology of economic activity ...
Added: June 4, 2026
Mikhaleva V., Социология: методология, методы, математическое моделирование 2026 Т. 35 № 1 С. 36–70
This article investigates and systematizes methods for measuring folk beliefs about the objectivity of morality. The relevance of the topic stems from the growing interest in understanding how ordinary people, without philosophical training, perceive the nature of moral norms and their objectivity. Based on an analysis of existing approaches to measuring folk metaethical claims, the ...
Added: June 4, 2026
Салагай О. О., Сахарова Г. М., Антонов Н. С. et al., Медицина 2026 Т. 14 № 2 С. 42–57
A global step in the fight against tobacco was the adoption of the WHO Framework Convention on Tobacco Control in 2003, which includes the organization of monitoring of the prevalence of tobacco consumption. The main condition for monitoring is its organization based on representative surveys of the population and its individual groups, as well as ...
Added: June 3, 2026
Kravtsova M., Musaev A. U., Welzel C., / Series "SSRN Working Paper Series". 2026.
Elaborating on Welzel et al.'s "Cool Water Theory," our study zooms into the more limited (albeit still varied) framework conditions of Russia's huge territory. Within Russia's confines, we examine how the combination of moderately cool seasons with steady rain (i.e., Cool Water) affects sub-national areas' contemporary societal progress in two modernization indicators: material prosperity in ...
Added: June 3, 2026
Bobrova A., Волынская К. А., Праксема. Проблемы визуальной семиотики 2026 № 2(48) С. 212–235
Musical notation has enjoyed universal recognition for centuries, whereas dance notation has remained comparatively underdeveloped and conceptually challenging. As a kinetic and embodied art form, dance requires a system of notation capable of reflecting its visual, affective, and technical dimensions while at the same time meeting the normative demands of stage practice. The first serious ...
Added: June 2, 2026
Obukhov A., Маерле М. А., Минаева Е. И., Исследователь/Researcher 2025 № 3-4 С. 282–299
The article presents a preliminary synthesis of materials from an expedition conducted in the Ulyunkhan ulus, an Evenk
settlement in the Kurumkansky District of the Republic of Buryatia, in 2025, comparing them with materials from a 2005 expedition. The study focuses on the changes over the past twenty years as perceived by the local residents themselves (Buryats and Evenks). It compares ...
Added: June 2, 2026
Paramonov A. A., Вопросы философии 2025 № 7 С. 37–45
The article is dedicated to the 90th anniversary of the birth of Elena Arkadyevna
Mamchur, one of the leading Russian philosophers and methodologists of science,
whose works have already become recognized classics of the Russian
philosophy of science. The author draws attention to the wide spectrum
of E.A. Mamchur’s research, covering the processes of formation and development
of scientific knowledge ...
Added: June 2, 2026
Zolotukhin V. V., Ишрак: ежегодник исламской философии 2026 Т. 4 № 1 С. 36–47
This article, written in the style of a case study, is devoted to an overview of the apologetic arguments of a Greek Catholic writer from Aleppo, a figure in the literary Arab Renaissance, Francis Fathallah al-Marrāsh (1836–1874), in his posthumously published work Shahādat al-tabīʻa fī wujūd Allāh wa-l-sharīʻa (The Testimony of Nature on the Existence ...
Added: June 2, 2026
Arakawa S., Социология 2026 № 4 С. 298–302
It is well known that Gyōnen, a monk of the Kegon school, was also deeply connected with the Ritsu (Vinaya) tradition. Moreover, the Vinaya occupied such an important place in his thought that he devoted special works to it. However, Japanese Buddhism has often been described as existing without strict Vinaya observance, and the Ritsu ...
Added: June 1, 2026
Vorchik A., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2026.
This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
Added: May 31, 2026
Алхимов А. П., Виноградова М., Гончаренко Д. et al., СПб.: НИУ ВШЭ - Санкт-Петербург, 2025.
Книга написана в жанре анти-методички по полевой этнографии и обращена «от студента — к студенту». Все главы объединяет стремление авторов поделиться своим полевым опытом, в рамках которого возникали не только трудности, препятствия, но и радостные открытия, побеждали находчивость или вера в себя. Вводный раздел посвящен поиску границ и природы «поля» в социальной антропологии, тогда как ...
Added: May 29, 2026
М.: ООО «Адвансед солюшнз», 2026.
Данный выпуск сборника студенческих статей .Восточная перспектива. включает в себя статьи победителей и призеров XI Международной научной студенческой конференции "Восточная перспектива", состоявшейся 18 мая 2024 года. В 2024 году на конференцию было подано 115 заявок, офлайн и онлайн в конференции приняли участие докладчики и слушатели из различных вузов России и ближнего и дальнего Зарубежья. ...
Added: May 29, 2026
М.: ООО «Адвансед солюшнз», 2026.
Данный выпуск сборника студенческих статей «Восточная перспектива» включает в себя статьи победителей и призеров X Международной научной студенческой конференции «Восточная перспектива», состоявшейся 15 апреля 2023 года. Юбилейная конференция стала знаковым событием для студентов различных подразделений НИУ ВШЭ и других вузов России, занимающихся подготовкой востоковедческих кадров. ...
Added: May 29, 2026
Sizov A., Rodionova M., Sedashov E. et al., / NRU Higher School of Economics. Series PS "Political Science". 2026. No. 1.
Rapid development of surveillance technologies is one of the most socially important consequences of the digital age. This paper investigates the factors determining consent to surveillance of various types of personal data and contributes to rapidly growing research on citizens perceptions of surveillance practices. Relying on a comprehensive survey experiment, we study the effects of ...
Added: May 15, 2026
Карцева М. А., Peresetsky A., / Высшая школа экономики. Серия WP2 "Количественный анализ в экономике". 2026. № WP2/2026/01.
This study examines the association between health status among elderly individuals living alone and pet ownership (cats, dogs). We employ data from the “Time Use Survey” conducted by the Federal State Statistics Service (Rosstat) in 2019, which contains information on more than 10,000 elderly individuals living alone aged 60 or older in Russia, including data ...
Added: May 8, 2026
Vorchik A., / Social Science Research Network. Серия SSRN Working Paper Series "SSRN Working Paper Series". 2026.
This article is devoted to the phenomenon of intrinsic motivation, to understand which two models are proposed. We study how positive/negative intrinsic motivation to work (experienced utility) affects worker's individual labour supply (model I) and the amount of effort they exert (model II). In model I, we use intrinsic motivation to explain the positive/negative slope ...
Added: March 15, 2026
Musaev A. U., Vorchik A., / Series Social Science Research Network "Social Science Research Network". 2026.
This paper attempts to model the evolutionary theory of modernization and democratization. The model reflects the key provisions of R. Inglehart and C. Welzel's theory and provides a microfoundation for the adaptation of subjective values to the objective importances of the survival factors and the structure of the labour markets from the perspective of evolutionary ...
Added: February 10, 2026
Dorkhanov I., Sokolov B., / Series OSF "SocArXiv". 2025.
This study investigates the relationship between individual religiosity and attitudes towards immigrants of different religious backgrounds in Europe. Using data from the 7th wave of the European Social Survey (2014-2015), we examine the influence of individual denomination and subjective religiosity level on hostility towards Muslim immigrants and the importance of immigrants’ Christian background. Our analysis, ...
Added: December 23, 2025