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Корпоративная интернет-коммуникация в системе связей с общественностью
Вестник Московского университета. Серия 10: Журналистика. 2012. № 1. С. 87–100.
Shilina M. G.
In the article the theoretical basis of studying corporate communication in the Internet and the conceptual apparatus based on the latest empirical materials are formulated. The author notes the fundamental changes in the characteristics of Public Relations and development of their new principles in the Internet. The author focuses on the study of corporate resources, such as e-mail and website, which are both the tools and environment of communication at the same time. It is found the special importance of professional ethics as basic criteria for the effectiveness of PR in the Internet.
Stognieva O., Journal of Cultural Marketing Strategy 2026 Vol. 11 No. 1 P. 47–65
This paper examines representations of US–French cross-cultural marketing conflict
in Emily in Paris and considers their value for marketing education. Using qualitative mediabased
case analysis, it applies an integrated framework combining Hofstede, Hall, Trompenaars,
Meyer, and Ter-Minasova to three campaign cases: Hästens Beds, Maison Lavaux, and
McDonald’s McBaguette. The analysis shows that the conflicts arise from contrasting
approaches to communication, ...
Added: November 1, 2026
Borzenko V., РГБИ, 2026.
В статье рассматривается феномен периодического издания Rigisches Theaterblatt (1815–1816) – фактически первой в России специализированной театральной газеты, которая, однако, в силу культурных, языковых и территориальных особенностей стоит особняком в истории отечественной печати. Автор анализирует уникальность рижского издания, его тематическое наполнение, редакторскую политику Ф. Лакосте, взаимодействие с читательской аудиторией и роль газеты в формировании традиции театральной ...
Added: October 31, 2026
Щеголькова Е. Ю., Новгородский исторический сборник 2026 Т. 21 № 31 С. 43–64
This article examines the events of 1187, when Prince Yaroslav Vladimirovich was recalled to Novgorod. He had recently been accused of "causing much harm to the Novgorod land." The article offers an explanation for the impressive length of Yaroslav's second reign, which lasted twelve years with only a short break. It argues that the story ...
Added: October 31, 2026
Popova A., Иностранные языки в школе 2026 № 4 С. 40–48
The article addresses the current issue of integrating generative artificial intelligence models into the educational process. The professional competence of educators in constructing queries that ensure the methodological value of generated content is of particular importance. The purpose of the article is to describe the correlation between classical didactic principles (accessibility, systematicity, individualization, etc.) and ...
Added: October 30, 2026
Letuchiy A., Russian Linguistics 2026 Т. 50 Статья 17
The article focuses on the analysis of a special use of the nominative-accusative form of the pronoun ėto ‘it, this’, illustrated by examples like Ėto ty ne prav ‘In this, you are wrong’. In this use, on the one hand, the pronoun corresponds to the argument of the head predicate, and, on the other hand, ...
Added: October 30, 2026
Елена Пенская, Slavic Literatures (ранее - Russian Literature) 2026 С. 3–46
Sukhovo-Kobylin (1817-1903), a playwright, was ahead of his time; his harsh laughter, descriptions of absurd reality in the trilogy "Pictures of the Past" (1869) and prophecies turned out to be consonant with the turning points of the twentieth century. The synthesis of dramatic, tragic and comic (satire and farce), grotesque elements makes Sukhovo-Kobylin's plays one ...
Added: October 29, 2026
Association for Computational Linguistics, 2026.
While Large Language Models (LLMs) have revolutionized NLP, they remain prone to hallucinations, reasoning “mode-collapse” in open-ended generation, and a lack of factual provenance. The Automated Knowledge Base Construction (AKBC) workshop addresses a key missing piece of the generative era: structured knowledge. Knowledge Bases (KBs) serve as ground truth for fact verification, the semantic backbone ...
Added: October 28, 2026
Buzanov A., Известия РАН. Серия литературы и языка 2026 Т. 85 № 5 С. 115–127
Typologies of possessive systems usually distinguish lexical and semantic splits between inalienable and alienable possession. Much less attention has been paid to the next boundary on the extended scale, namely the boundary between alienable and super-alienable possession. This article shows that Tungusic constructions with the suffix -ŋ(V) represent a semantic realization of precisely this type ...
Added: October 28, 2026
Ovchinnikova A., Reznikova T., Ryzhova D. et al., Acta Linguistica Petropolitana. Труды института лингвистических исследований 2026 Т. 22 № 1 С. 68–133
The paper describes the system of verbs of change in the Russian language against a typological background within the frame approach to lexical typology. In Russian, this system can be qualified as dominant: the imperfective verb menyat(sya)
and its prefixed perfective derivative menyat(sya) cover most of the frames in the field. At the same time, in ...
Added: October 27, 2026
Ryzhova D., Reznikova T., Starchenko A. et al., Acta Linguistica Petropolitana. Труды института лингвистических исследований 2026 Т. 22 № 1 С. 11–40
The article introduces a thematic issue on the lexical typology of the semantic field ‘change’ and provides an overview of its structure and colexifi cation patterns.
The study uses a frame-based approach, under which lexical meanings are analyzed through sets of recurrent situations (frames). The core of this approach lies in investigating cross-linguistic variation by examining ...
Added: October 27, 2026
Starchenko A., Маринина В. В., Acta Linguistica Petropolitana. Труды института лингвистических исследований 2026 Т. 22-1 С. 352–404
The study focuses on the semantic field ‘change’ in Northern Khanty. Based on a typological questionnaire, we present data on the use of the lexical items of the field and provide their analysis in frame semantics. We show that Northern Khanty has a dominant system in which most frames are expressed by the pɛlət- / ...
Added: October 27, 2026
Пинчукова А. Е., Филологический вестник 2026 Т. 5 № 5 С. 152–167
The article examines the phenomenon of humor as an effective strategy for popularizing scientific knowledge in general and medical knowledge in particular. The aim of the study is to establish mechanisms for adapting medical phenomena to the extralinguistic and linguistic features of popular science works on medical topics in English. It is noted that the ...
Added: October 26, 2026
Пинчукова А. Е., Современный ученый 2026 № 11 С. 190–202
The article analyzes strategies for popularizing medicine in the context of a rapidly developing literary genre. The aim of the study is to identify ways to adapt medical knowledge to the stylistic and pragmatic features of nonfiction works on medical topics, used by science communicators with different professional backgrounds. The article examines the genre of ...
Added: October 26, 2026
Poddiakov A., / Series Social Science Research Network "Social Science Research Network". 2026. No. 7437658.
Clarity of knowledge and reasoning is necessary in many cases. Yet vagueness in scientific thinking related to surprise, curiosity, "ability to engage with not-knowing" (de Freitas) and abductive reasoning is also a crucially important source of scientific creativity which supplements combinatorial logic when dealing with the already known. Starting from studies by C. S. Peirce ...
Added: September 15, 2026
Novikova A., В кн.: Медиа в современном мире. 65-е Петербургские чтения. Материалы 65-го международного научного форума, 22 — 25 апреля 2026 г. В двух томах, том 1Ч. 299. Т. 1.: Медиапапир, 2026. С. 287–289.
Рассматривается актуальное состояние полимедийной среды. Дается определение
нарративных моделей современных медиа. Предлагается периодизация, учитывающая
технологические, социальные и эстетические факторы их трансформации. Обозначаются
группы медиатекстов, опирающиеся на антропологические, исторические и фантастические
тематические концепты. ...
Added: September 2, 2026
Nikitenko E., Fedorov D., Makarov Y., Acta Linguistica Petropolitana. Труды института лингвистических исследований 2026 Т. 22-1 С. 208–252
This article investigates the semantic field of ‘change’ in Persian from a lexical-typological perspective, applying the frame-based approach of the Moscow Lexical Typology Group. The study examines over 20 verbs related to this field, relying on data from dictionaries, corpora, and native speaker elicitation. In Persian, this semantic zone is primarily serviced by compound verbs. Our analysis reveals that the ...
Added: August 3, 2026
Kurennoy V., Логос 2026 Т. 36 № 1 С. 1–38
This article provides a brief overview of the contemporary use of digital cameras and the fundamental societal changes they have brought about. Digital video surveillance is becoming an integral part of urban infrastructure, transforming notions of public space, privacy, and control. It examines the key risks associated with the proliferation of digital video surveillance, including ...
Added: June 11, 2026
Kudriavtseva E., / РЦИС. Серия № 0148-756-286. 2026.
The content of the work is the system is a system for identifying four types of written speech structures. A set of 11 calculated parameters, statistical standards, and semantic characteristics allows for the identification of a text's structure as the result of a specific cognitive schema (scene, event, story, evaluation). The method has been verified ...
Added: June 2, 2026
Vorchik A., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2026.
This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
Added: May 31, 2026
Strizhkova D., / Институт русской литературы (Пушкинский Дом) РАН. Серия B001 "Репозиторий открытых данных по русской литературе и фольклору". 2026.
В базе данных представлена роспись русскоязычных литературных произведений и отрывков, напечатанных в учебниках по словесности, хрестоматиях, книгах для чтения, сборниках стихотворений и рассказов, выходивших во Франции, Германии, Латвии, Эстонии, Болгарии, Сербии в период первой волны русской эмиграции с 1918 по 1939 гг. Датасет представляет интерес для исследователей школьного литературного канона, эмиграции и детского чтения ...
Added: April 22, 2026
Жигунов А. Ю., / Basic Research Programme. Серия HUM "Humanities". 2026. № 1.
The article attempts to describe the features of the educational potential of Russian animation programmes in aspect of the representation of traditional spiritual and moral values. Based on media and semiotic analysis, the method of cultural and historical interpretation, animated Russian projects created from 2000 to the 2025, which were translated on television channels or streaming ...
Added: April 19, 2026
Познанская С. А., Molodtsova V., Mokrensky D. et al., Городские исследования и практики 2026 Т. 11 № 1 С. 30–44
This article summarizes and systematizes the best international practices in the socio-economic development of small towns in BRICS countries and their applicability to the development of small towns in Russia. A typology of small towns in BRICS countries is presented, with a particular focus on four countries: China, Brazil, India, and South Africa. Small town ...
Added: March 23, 2026
Artsybasheva K., Городские исследования и практики 2023 Т. 8 № 3 С. 6–32
This paper eхamines the phenomenon of medium-sized cities in Brazil, which in recent decades have played an increasingly prominent role in the socio-economic development of the country. The criterion of urban population in a municipality (between 100,000 and 500,000 people) is used to classify cities as medium-sized, but their geographical location and socio-economic characteristics are ...
Added: March 17, 2026
Матвеев А. Г., Юридическое образование и наука 2019 № 6 С. 13–18
Цель. Раскрытие содержания исключительного права на изобретение через типологию способов использования этого объекта, закрепленных в Гражданском кодексе Российской Федерации. Методология: в исследовании применены методы формальной логики, исторический, системно-структурный и формально-догматический методы. Выводы. Способы использования изобретения, составляющие содержание исключительного патентного права, установлены в п. 2 ст. 1358 Гражданского кодекса РФ. Основа типологии этих способов определяется объектами ...
Added: March 4, 2026