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Теория и практика связей с общественностью в инновационном дискурсе
Вестник Московского университета. Серия 10: Журналистика. 2011. № 1. С. 168-176.
Shilina M. G.
In the article the results of the innovative approach to creation the newest theoretical paradigms of the theory of public relations in the sphere of its new subjects is offered for the first time. The author researches these new subjects, such as Academic Public Relations (APR) and Scientific Public Relations (SPR), puts forward a complex of definitions and models of communication in this sphere.
Shilina M. G., Вестник Московского университета. Серия 10: Журналистика 2011 С. 124-134
In the article the results of the innovative approach to creation the newest theoretical paradigms of the theory of public relations in the sphere of its new subjects is offered for the first time. The author researches these new subjects, such as Academic Public Relations (APR) and Scientific Public Relations (SPR), puts forward a complex ...
Added: February 8, 2014
Shilina M. G., Меди@льманах 2011 № 1 С. 6-12
The article analyses the characteristics of the current society, which can be defined as an innovative one. The author researches the system changes in social communication ( PR, media, journalism) and in particular the new models of communication, changes in the subject-object re- lations and the cardinal change of communication paradigm: from managing to collaboration.
Key ...
Added: February 8, 2014
Shilina M. G., Меди@льманах 2010 № 5 С. 6-10
The article presents the results of research works of the current state of the Public relations system, undertaken by the author of this article. The researcher introduces the concepts: "system of Public relations", "categorical apparatus". Besides, the article describes the particularities and functions of the Public relations system. The author puts forward a hypothesis about ...
Added: February 8, 2014
Shilina M. G., Вестник Московского университета. Серия 10: Журналистика 2010 № 4 С. 81-90
In the article Internet communication characteristics are investigated. The author ascertains that Internet communication is a new object in the theory of public relations and enters system of definitions and classification of net communications, comes to a conclusion about development of the Internet communication and public relations as a system from manipulative to collaborative paradigm. ...
Added: February 8, 2014
Veksler A., СПб. : Планета музыки, Лань, 2010
Книга является хрестоматией, в которой представлены художественные тексты, отразившие PR, рекламных технологий и технология массовой коммуникации. ...
Added: November 25, 2013
СПб. : Издательство СПбГУЭФ, 2011
Сборник материалов Всероссийской научно-практической конференции «связи с общественностью в сфере бизнеса, рекреации и спорта: теория, методология, практика» (Санкт-Петербург, СПбГУЭФ) посвящен исследованию трендов современных российских связей с общественностью – проблемам коммуникационного сопровождения развития сфер бизнеса, досуга, рекреации и спорта. Отдельно рассматриваются и актуальные вопросы дидактики паблик рилейшнз.
Сборник адресован пиарменам-практикам, преподавателям, студентам, аспирантам и всем, кто интересуется ...
Added: February 9, 2014
Н. Новгород : Полиграф, 2000
Данное издание призвано создать почву для отношений между государственными организациями, общественностью и малым быизнесом, способствовать укреплению позиций предпринимательства в РФ.
Содействие в создании Сборника материалов конференции оказал Швейцарский Фонд технического содействия. ...
Added: November 25, 2013
Shilina M. G., М. : Лаборатория бизнес-коммуникаций, 2011
Added: February 9, 2014
Shilina M. G., M. : [б.и.], 2013
Учебно-методические материалы программы курса для специальности «Реклама и связи с общественностью». Электронный носитель. ...
Added: February 9, 2014
Shilina M. G., М. : Лаборатория бизнес-коммуникаций, 2011
Added: January 20, 2012
М. : Факультет журналистики МГУ им. М.В.Ломоносова, 2012
Added: February 9, 2014
Shilina M. G., Mediske Dialozi 2012 Т. 5 № 13-14 С. 407-428
The Informational paradigm of discourse to the XXIst century is replaced by communicative; due to the spread of the Internet, new features and models of communication based on the subject-to-subject concept of hypertext are formed. Tekstogennost’ as a set of anthropogenically-technical factors of generation, transmission, exchange texts of public communication, leading to the formation and ...
Added: December 9, 2012
Shilina M. G., Медиаскоп 2010 № 2 С. 0421000082\0015
The article considers the specificity of hypertext as a format of information presentation in the Internet. The author introduces the definition of hypertext, classification of this phenomenon, examines the possibilities of its functioning in public relations. The particularity of Internet hypertext consists in the co-authorship between the sender and the receiver in the communication process ...
Added: February 8, 2014
Shilina M. G., Вестник Пермского университета. Философия. Психология. Социология 2013 № 2(14) С. 182-190
Public relations require adequate scientific reflection, and an integrated theoretical framework to form the paradigm of scientific knowledge in this field in Russia. The research results form the basic provisions of the scientific knowledge of PR.
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Added: February 8, 2014
Shilina M. G., Медиаскоп 2010 № 2 С. 0421000082\0021
The article presents the results of pieces of research devoted to the analysis of actual communications of public relations, mentioned in connection with the emergence and development of a new model of Internet communications -Web 2.0 ( 2005). The author suggests an innovative approach to the creation of new theoretical paradigms in public relations and ...
Added: February 8, 2014
Shilina M. G., Меди@льманах 2012 № 2 С. 6-14
Practices of Public Relations (PR) requires an adequate scientific reflection, and the formation of an integrated approach to research. The author suggests using non-classical methods and tools for shaping the modern scientific knowledge about PR, in particular, transspective analysis. Problems of PR strategies, foresight research as a tool for formulating strategies of Public Relations in ...
Added: February 8, 2014
М. : Факультет журналистики МГУ им. М.В.Ломоносова, 2011
Added: February 8, 2014
Shilina M. G., Медиаскоп 2011 № 4 С. 0421100082\0107
Making a strategy is the methodology of social development in the XXI century. One of the most effective formats of it is a foresight research study. Foresight as an instrument for shaping Public Relations strategy in the domestic and foreign scientific context are investigated first. The article first introduces a number of definitions, raising questions ...
Added: February 8, 2014
Shilina M. G., Вестник Пермского университета. Философия. Психология. Социология 2013 № 3(15) С. 173-182
Public relations require adequate scientific reflection, and an integrated theoretical framework to form the paradigm of scientific knowledge in this field in Russia. The research results form the basic provisions of the scientific knowledge of PR and demonstrate the scientific potential of the theme. ...
Added: February 8, 2014
Shilina M. G., Медиаскоп 2011 № 2 С. 0421100082\0049
In the article the analysis of genesis and the current situation in Russian PR is given. The author researches the paradigms of new practices of PR and gives new principles and concepts of its current activity. ...
Added: February 8, 2014
Shilina M. G., Media Dialogues 2013
The Informational paradigm of discourse to the XXIst century is replaced by communicative; due to the spread of the Internet, new features and models of communication based on the subject‐tosubject concept of hypertext are formed. Tekstogennostђ as a set of
anthropogenically‐technical factors of generation, transmission, exchange texts of public communication, leading to the formation and operation ...
Added: February 9, 2014
Shilina M. G., Горохов В. М., Медиаскоп 2012 № 2
The nature of the Public Relations (PR) system due to the increased use of Internet communication changes innovatively. This article contains methodological background for investigations of PR based on the Internet as a tool and a medium of communication. ...
Added: February 8, 2014
Shilina M. G., Медиаскоп 2010 № 2 С. 0421000082\0015
In the article the analysis of the current economic and social innovative discourse is given. The author researches the paradigms of innovative PR (new subjects, objects, etc.) and gives new principles and concepts of the methodology of researches and define a new paradigm of PR as collaborative relations, and new onthological features of PR are ...
Added: February 8, 2014