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Вертикальный поворот китайских сериалов: влияние практик мобильного просмотра на индустрию и нарратив
Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика. 2025. Т. 30. № 4. С. 887–901.
The aim is to identify the impact of mobile viewing practices on narrative strategies and economics of the web series industry. The relevance of the work is due to the rapid growth of the vertical video market and its growing influence on the global media industry, while this format remains insufficiently studied in academic discourse in Russian. The research methodology includes an overview-analytical method, formal narrative and discursive analysis, as well as analysis of industrial data. Based on the study of more than 20 specific series and reports from analytical agencies, the specific features of the format are revealed. A detailed definition of vertical microseries is given as a modular audiovisual form optimized for mobile platforms. The key narrative features are revealed: plot-driven orientation rather than character development; the use of “hooks” and cliffhangers; compensation for the predictability of the plot due to visual entertainment. The ambivalent role of the format is revealed: on the one hand, thematic freedom and the use of the current Internet language, on the other – dependence on adaptations (IP) and the risk of creative homogeneity. The transformation of the industry’s business models towards algorithmic distribution and detailed monetization schemes integrated into the ecosystem of short videos is analyzed. It is concluded that the vertical microseries is a promising universal format, whose success is based on a unique combination of relevant media forms, interactive consumption practices and commercial efficiency, which provides it with the potential for deep integration into the global media space.
Zinchenko S., Бейн П. В., Дубровская Д. В. et al., Институт востоковедения РАН, 2026.
Contrary to Antoine de Saint-Exupéry's assertion that "the most beautiful thing in the stars, houses, and deserts is what the eyes cannot see," the authors of this monograph dispassionately test the harmony of beauty in the East through the algebra
of scientific analysis, continuing the work of their first book, "The Beautiful and the Utilitarian: From ...
Added: August 14, 2026
Fedyunina A., Drapkin I. M., Simachev Y. V., Area Development and Policy 2026
Trade sanctions generate asymmetric shocks in developing economies, reshaping their integration into global value chains (GVCs). Using a gravity framework covering 68 developing countries over the period 2000–2021, this paper examines how sanctions affect forward and backward GVC linkages. We find that sanctions significantly reduce both dimensions of GVC participation: backward linkages suffer deeper and ...
Added: August 10, 2026
Borzenko V., Театралис, 2025.
Творчество Бориса Васильевича Щукина – одна из интереснейших страниц в истории сценического искусства, а для Театра им. Вахтангова и вовсе целая веха, прославившая коллектив в 1920-е – 1930-е годы. Его судьба прослеживается подробно с самых первых лет интереса к театру, участия в любительских кружках подмосковной Каширы, поступления в Вахтанговскую студию и до последних лет жизни. ...
Added: August 6, 2026
Kanaev E., Southeast Asia: Actual Problems of Development 2026 Vol. 2 No. 2(71) P. 11–22
The author focuses on a strengthening digital component in the evolution of the South China Sea issue in the context of ASEAN’s evolving approach to the deepening contradictions and its policy in the digital field. On outlining ASEAN’s policy on the South China Sea issue, the author proceeds to exploring the digital agenda of ASEAN’s ...
Added: July 30, 2026
Izotov V., В кн.: Европа и Центральная Азия: экономика, политика, безопасность: аналитический доклад.: Федеральное государственное бюджетное учреждение науки Институт Европы Российской академии наук, 2026. С. 8–15.
Отношения ЕС и КНР находятся в процессе пересмотра сложившейся ещё в 1990-х гг. привычной модели, сочетающей факторы сотрудничества и соперничества. В начале эпохи Си Цзиньпина китайская сторона ставила цель «объединить две большие силы, два крупных рынка и цивилизации, вместе строить партнёрские отношения мира, роста и культуры, внося… вклад в мировое процветание и развитие»1 . Однако ...
Added: July 29, 2026
Irina A. Afanaseva, Pavel S. Sorokin, October 2026 No. 196 P. 69–79
This article examines the development and cultural significance of NFT art in Russia, framing it through the sociological lens of “neo-structuration” theory — a framework that foregrounds individual agency as a driving force within evolving social and technological structures. The authors argue that NFTs have emerged in Russia as a means for young and independent ...
Added: July 28, 2026
Starikova E., Старикова С. А., Юго-Восточная Азия: актуальные проблемы развития 2026 № 1 (70) С. 279–297
The article is devoted to a comparative analysis of measures to preserve and protect the intangible cultural heritage of ethnic minorities in the PRC and the SRV. These two states are close geographically, culturally, and ideologically; moreover, both China and Vietnam are multinational states. Both countries actively cooperate with UNESCO within the framework of the ...
Added: July 24, 2026
Пермь: [б.и.], 2026.
В сборнике представлены материалы Научно-практической конференции «Царствование Императора Николая I в истории России. К 200-летию восшествия на Престол», состоявшейся в Перми 10–11 июня 2025 г. Конференция была организована Администрацией губернатора Пермского края, Пермской митрополией Русской Православной Церкви, Фондом содействия возрождению традиций милосердия и благотворительности «Елисаветинско-Сергиевское просветительское общество» и Агентством по делам архивов Пермского края на ...
Added: July 23, 2026
Tyurkin M., Ilyina I., Zhuravleva O. et al., [б.и.], 2025.
Digital media branding is a powerful tool that can modify strategic communications. This process makes it possible to move from passive dissemination of information to active formation of brand perception and establishment of long-term relationships with the audience in a digital environment, including the formation of a cohesive and loyal community around the company. This ...
Added: July 20, 2026
Lukin A., Telos 2026 Vol. 2026 No. 215 P. 11–41
The year 2026 marks the sixtieth anniversary of the beginning in China of the “Great Proletarian Cultural Revolution” – an unprecedented political campaign both in its duration and in the tragic nature of its results and consequences. Despite the publication of numerous books and articles devoted to it in various countries around the world, its ...
Added: July 18, 2026
Chukcheeva M., Искусствознание 2026 № 2 С. 182–215
The article deals with the process of the domestication of the national past in Russian art using the example of V. I. Jacobie’s “Morning at the Court of Anna Ioannovna” (1872-1873). The painting was restricted to displaying at the 1873 Academy exhibition because it depicted aristocrats playing leapfrog in front of the sick Anna Ioannovna. ...
Added: July 15, 2026
Scientific publishing house Infinity, 2026.
Scientific Forum Proceedings combine materials of the conference – research papers and thesis reports of scientific workers. They examine technical, juridical and sociological aspects of research issues. Some articles deal with theoretical and methodological approaches and principles of research questions of personality professionalization. ...
Added: July 10, 2026
Sizova A., В кн.: Сибирь в фокусе исторических и востоковедных исследований : сборник научных статей, посвященный 70-летию со дня рождения известного ученого, педагога, просветителя и общественного деятеля, доктора исторических наук, профессора Александра Владимировича Старцева (1956–2019).: Барнаул: Алтайский государственный педагогический университет, 2026. С. 197–212.
The article examines the contribution of A. V. Startsev, Doctor of Historical Sciences, to the study of the Biysk merchant A. D. Vasenev, a prominent figure in Russian-Mongolian and Russian-Chinese trade in the late nineteenth and early twentieth centuries. It also considers the role of this research in shaping Startsev’s scholarly interests. The article identifies ...
Added: July 8, 2026
Yin Z., Terra Linguistica 2026 Vol. 17 No. 2 P. 152–168
Abstract. In the context of global communication, the construction of national images in the media has evolved from passive reporting to active meaning modulation. Using China as a case study, this research introduces the Semiotic Intensity Approach (SIA) to quantify how news media integrate verbal, visual, and layout resources to either amplify or attenuate specific ...
Added: July 8, 2026
Ryabkov Y., Леонтьева А. В., Abramov R., Социология власти 2026 Т. 38 № 2 С. 230–261
This study analyzes art residencies in Russia as institutions that bring together artists, local contexts, and stakeholders. It focuses on three key aspects: strategies for institutional positioning within the art field and in relation to stakeholders; residents' practices regarding the local context; and the nature of the residencies' interactions with local residents. The institutionalization of ...
Added: July 4, 2026
Moskvina Z. О., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2026 Т. 31 № 2 С. 398–408
Abstract. This article explores the semantic and cognitive mechanisms governing the functioning of the lexeme “irreversibility” (Unumkehrbarkeit) within contemporary German media discourse covering the crisis in German-Russian relations. The study tests the hypothesis that the use of irreversibility semantics in the mass media serves as a rhetorical strategy intended to reinforce the perception of ongoing ...
Added: July 3, 2026
Repina E., Багдасарьян Н. Г., Беликова А. А. et al., М.: КДУ, 2026.
Главная цель учебного пособия "Информационно-медийное пространство мировой политики" состоит в том, чтобы ознакомить учащихся с ключевыми теоретико-методологическими основами изучения медиа-информационного аспекта политических коммуникаций, а также сформировать у них набор компетенций, необходимых для практической работы со СМИ в сфере мировой политики и международных отношений. Учебное пособие предназначено для студентов и магистрантов вузов, обучающихся по специальностям международные ...
Added: July 2, 2026
Zamyslova V. A., Артикульт 2026 № №1(61) С. 61–75
The article addresses the methodological problem of analyzing performance as an interdisciplinary phenomenon that blurs the boundaries between art and everyday life. The aim of the study is to develop an analytical framework based on the sociological frame theory of Erving Goffman. The research material comprises contemporary art practices examined within the paradigm of performance ...
Added: July 2, 2026
Kuzminov Y., Kruchinskaia E., Россия в глобальной политике 2026 Т. 24 № 4 С. 92–109
В статье анализируется структурный разрыв между увеличивающейся когнитивной нагрузкой и снижающейся отдачей от неё. Подход, при котором развитие научных и образовательных школ, ориентированных на тренировку суждения, может стать альтернативой количественному наращиванию вычислительных мощностей, которое служит основной стратегией Китая и США. Применительно к России традиция фундаментального образования и сильных исследовательских школ приобретает в новых условиях значение ...
Added: July 1, 2026
Соколова Е. Н., Grigoreva M., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 92–101
The article analyzes representations of grandmothers’ and grandfathers’ images in the digital family discourse of the Russian social media segment. Based on a corpus of more than two million public posts from September 2023 to September 2024 collected via Brand Analytics, we extracted a subcorpus of 82 138 posts mentioning the older generation. The study ...
Added: June 30, 2026
Murashkin N., Emelyanova O., Asia Europe Journal 2025 Vol. 23 No. 4 P. 239–261
The goal of this article is to trace the evolution of Japan’s role in Southeast and South Asian political economy in the 2000s–2010s to understand how Japan’s previously established network power in Asian supply chains has changed amid much-discussed power shifts in the region. The increasing number of emerging and rising regional powers induces Japan ...
Added: June 30, 2026
Gromova A., КноРус, 2026.
Предназначено для востоковедов, изучающих персидский язык в рамках различных специализаций, таких как история, политология, регионоведение, филология, экономическое развитие стран Ближнего и Среднего Востока. Рассчитано на студентов востоковедных вузов второго курса, знакомит с основными этапами истории Древнего Ирана, туристским потенциалом этой многоликой страны, с национальными новостными и тематическими онлайн-ресурсами. Книга оставляет известную свободу в выборе материала ...
Added: June 29, 2026
Petrovskaya N., Черных М. А., Вестник Российской академии наук 2025 № 7 С. 43–54
Статья посвящена эволюции китайской иммиграции в США в прошлом и в настоящее время. Определены внутренние и внешние факторы первой массовой волны китайской иммиграции, предложена авторская периодизация китайской иммиграции в США с учётом социальных, политических и экономических факторов. Выявлены особенности китайской иммиграции в разные периоды времени. Раскрыты, с одной стороны, черты антикитайского движения в США, с ...
Added: June 24, 2026
Осипова В. В., Kosova E., New psychological research 2026 No. 2 P. 228–250
Statement of the Problem. In the age of pervasive digitalization, online news consumption is growing steadily. Simultaneously, tools for creating and spreading fake news are expanding. Previous research highlights the impact of structural usability elements on trust across domains, yet their specific effect on trust in news web interfaces remains inadequately explored. The Purpose of ...
Added: June 23, 2026