Book chapter
Политика ценообразования компаний – производителей программного обеспечения на современном рынке
In book
Changes in modern Russian due to the expansion of the new technologies; Russian of the Internet (Runet). Social and cultural consequences of the CMC-revolution.
The emergence on the Russian market of new forms of sales and services, like online-shopping, has formed a new sphere of communication - client/customer service to the actual and potential clients/customers by email. This area is actively developing in Russia for the last 10 years. On the basis of the analysis of the examples of e-mails, sent to the real people by the customer services of 115 different companies, the author formulates the main trends of the use of forms of address in this sphere.
In his book, Rowan Wilken, lecturer at the University of Swinburne, Australia, makes an attempt at providing a theoretical frame for a three-dimensional problem: the relation between new technologies, communities and places. His main goal is to sculpt an understanding of the relationship between place and community, both of which are transcended by what he calls 'teletechnologies' such as mobile phones, internet and their eventual derivatives. Looking for ‘productive theoretical possibilities to make sense of the complex interactions and interconnections between teletechnologies, place, and community’ appears to be a very difficult task.
The paper describes the varieties of acronyms and other abbreviations used in the speech of Internet forums. The author investigates their features and functions and reveals the relationship the relationship between the active usage of different kinds of abbreviations and their functions in the Internet speech.
Features of using social networks by teenagers and young adults are discussed; social-psychological consequences of such communication and their influence on the process of socialization in adolescents as a whole are analyzed. The results of empirical studies aimed at examination of relationship between parameters of psychological well-being and experience of communication in social networks are presented. It is noted that active inclusion of modern youth into informational space neutralizes a part of traditional features of adolescent socialization and is weakly connected with psychological well-being parameters except for loneliness experience and qualitative characteristics of communication.