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Regular version of the site

Book chapter

Internal Market Orientation: an empirical study in the context of small and medium business organisations in Russia

Kazakov S. P., Ruiz-Alba J.

The key purpose of this this study is to investigate the role of Internal Market Orientation (IMO) and its impact on job satisfaction and employees’ commitment in a research context of the small and medium business organizations operating in emerging economy, which represents a different multifaceted cultural setting as well. The results of completed research exhibit an ample empirical evidence for the IMO concept proficiency for small and medium businesses in a divergent business and cultural environment. One of the main findings is the positive influence of IMO on job satisfaction and on employees’ commitment to the job.

In book

Internal Market Orientation: an empirical study in the context of small and medium business organisations in Russia
Glasgow: University of Strathclyde, 2018.