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Internal Market Orientation: an empirical study in the context of small and medium business organisations in Russia

Kazakov S. P., Ruiz-Alba J.

The key purpose of this this study is to investigate the role of Internal Market Orientation (IMO) and its impact on job satisfaction and employees’ commitment in a research context of the small and medium business organizations operating in emerging economy, which represents a different multifaceted cultural setting as well. The results of completed research exhibit an ample empirical evidence for the IMO concept proficiency for small and medium businesses in a divergent business and cultural environment. One of the main findings is the positive influence of IMO on job satisfaction and on employees’ commitment to the job.

В книге

Internal Market Orientation: an empirical study in the context of small and medium business organisations in Russia
Glasgow: University of Strathclyde, 2018.