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Book

МАРКЕТИНГ: ОТ ОБРАЗОВАНИЯ К ПРОФЕССИОНАЛЬНОЙ ДЕЯТЕЛЬНОСТИ

Academic editor: Г. Л. Азоев
Readers are presented the results of research on marketing problems and increasing the competitiveness of graduates-marketers. The directions and priorities of improving the standards and technologies of marketing teaching, the saturation of disciplines with modern marketing technologies and tools used in various industries and spheres of activity are considered. The publication is devoted to Corresponding Member of the Russian Academy of Sciences Anatoly Georgievich Porshnev, an outstanding organizer of science and education in the field of management, the rector (1986-2006) and the president (2006-2008) of the SUU, the founder of the department and the Institute of Marketing of the SUU.
Chapters
МАРКЕТИНГ: ОТ ОБРАЗОВАНИЯ К ПРОФЕССИОНАЛЬНОЙ ДЕЯТЕЛЬНОСТИ