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МАРКЕТИНГОВЫЕ ИССЛЕДОВАНИЯ. ТЕОРИЯ И ПРАКТИКА 2-е изд., пер. и доп. Учебник для вузов
M. :
Urait, 2004.
Е.Г. Галицкая, Е.Б. Галицкий
Research target:
Economics and Management
Language:
Russian
Издательский дом Гребенникова, 2002
В сборнике собраны 17 лучших статей по проблематике маркетинговых исследований за 1996-2001 гг., опубликованных в журнале "Маркетинг и маркетинговые исследования в России". ...
Added: January 26, 2016
СПб. : Издательский дом "Реальная экономика", 2019
В настоящем сборнике опубликованы материалы V международной научно-практической конференции «Управленческие науки в современном мире», состоявшейся 7 – 9 ноября 2018 года в Москве. Главной целью мероприятия было предоставление площадки для дискуссий и обеспечения взаимодействия между исследователями, аналитиками и практическими специалистами по актуальным проблемам управления экономикой. Сборник предназначен для специалистов и научных исследователей и специалистов-практиков в ...
Added: July 12, 2021
Пальцев В. В., Shushkin M., Нефтяное хозяйство 2018 № 5 С. 72-77
Abstract:
This article provides answers to a number of issues related to the prospect of a new type of vehicle, which is used a screw auger (shnekohod). As the main purpose of the function is seen movement on the ice of the Arctic territories. The article assesses the potential market size of the vehicles. As potential ...
Added: October 26, 2018
Tyurin D. V., Стрельников М. П., Практический маркетинг 2010 № 11 С. 25-33
This article reprsents brief methodology and results of a specially designed marketing research of batteries of the most running capacities in the framework of the research program of the State University of School of Economics. The process of this research facilitated the process of finding out Consumer preferences of the population in purchasing batteries of ...
Added: October 10, 2012
Novatorov E. V., Consumer Social Responsibility eJournal 2013 Vol. 2 No. 68 P. 1-28
ABSTRACT The author deconstructs the prevailing conceptualization of public sector marketing and concludes it rests on three principles: voluntary exchange, an open system organization,and self-interest motivation. A review of the genesis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis and critical hermeneutic approach a ...
Added: October 29, 2013
Novatorov E. V., СПб. : ИП Петров Д.А., 2015
The rapid development of the service sector in Russia, observed in the last decade, requiresscientific understanding and technological development, adequate international practice. University professors, undergraduate and graduate students, professionals, commercial companies every day have to face the necessity of "instrumentation" of decisions taken in accordance with the rules and principles of services marketing. In recent ...
Added: November 14, 2015
М. : Экон-Информ, 2018
Аddresses education in the field of advertising, marketing, public relations ...
Added: April 18, 2018
Yurik M., Макаров А. А., Калугина С. А., М. : МИЭЭ, 2015
Контрольно-измерительные материалы содержат тестовые задания, примерную тематику рефератов, вопросы к экзамену по дисциплине «Маркетинг предприятий различных видов деятельности», предназначенных для проверки знаний студентов, обучающихся по направлению подготовки 100700 «Торговое дело». ...
Added: March 26, 2015
М. : Издательство Московского гуманитарного университета, 2015
The collection contains materials of scientific-methodical conference, held 16-18 April 2015 at the Moscow University for the Humanities ...
Added: March 18, 2016
Meshkov N. A., Неусыпин К. А., Пищулин В. И., М. : ИИУ МГОУ, 2015
Addresses key issues of the theory and practice of management and entrepreneurship in the social sphere: concept and types of business; business planning; strategic planning and strategic management; government regulation of business activity; especially contracts for goods, works and services for state and municipal needs; small businesses in the social sphere; information support of life-support ...
Added: December 25, 2015
Karacharovskiy V., Problems of Economic Transition 2011 Vol. 53 No. 11 P. 23-38
The author argues that in crisis conditions a survival strategy for firms does not consist in abandoning investment but in adopting breakthrough ideas and technologies and applying them to production. ...
Added: February 7, 2013
Багиев Г. Л., Serova E., Известия Санкт-Петербургского государственного экономического университета 2017 Т. 2 № 1(103) С. 94-100
The paper uncovers the causes and consequences of insufficiency of mathematical competence of marketers in solving problems concerning providing consumers with tangible and virtual values. It focuses on the issues of curriculum improvement and increasing of mathematical awareness of marketers. The paper pays attention to the scarcity of methodological and educational literature devoted to the ...
Added: June 12, 2017
Novatorov E. V., Маркетинг в России и за рубежом 2014 Т. 6 № 104 С. 3-15
The article discusses the controversial concept of marketing for non-profit organizations. The existing theory of marketing for non-profit organizations developed with borrowing some concepts from the social sciences. From sociology, organizational behavior and anthropology were borrowed the concept of the organization as an open system, motivation, self-interest, bilateral voluntary exchange. Alternative concepts of organization, motivation ...
Added: December 8, 2014
Novatorov E. V., Marketing Science eJOURNAL 2016 Vol. 9 No. 28 P. 1-40
The broadening marketing concept was introduced in 1969 and was
initially well-received by marketing scholars. However, during
the subsequent four decades, the concept has been increasingly
questioned and has divided marketing scholars into two opposing
camps. This paper traces the evolution of the broadening
marketing proposition and critically examines the arguments put
forward against the ...
Added: October 3, 2016
Kuzin D. A., Никифоров С. А., Новости маркетинга 2005 № 7 С. 19-24
В данной статье сравниваются две методики, которые могут применяться специалистами в области маркетинга для оценки конкурентного окружения на рынке. ...
Added: December 9, 2012
М. : Экон-Информ, 2017
Collection of reports on the problems of modern education and research in the field of advertising and PR ...
Added: June 15, 2017
М. : Изд-во РГГУ, 2015
The book is a collection of articles prepared on the basis of reports by Russian and foreign experts at the International Conference & quot; Actual problems of management & quot;. & Nbsp; The conference was held at the Russian State University for the Humanities in March 2015 ...
Added: March 9, 2016
Maksimenko A., Пичугина Е. Г., Костромской государственный университет им. Н.А. Некрасова, 2013
This study guide is necessary to deepen the knowledge and consolidate the practical skills of students in the field of marketing research in the retail. Theoretical foundations contribute to the systematization of knowledge, teaching materials to developing practical skills for using the opportunities of various methods and techniques for solving research problems in the field of ...
Added: January 6, 2020
Багиев Г. Л., Юлдашева О. У., Шубаева В. Г. et al., СПб. : Издательство Санкт-Петербургского экономического университета, 2020
Current monograph is devoted to the processes of transforming marketing activities under
the infl uence of technology changes, massive business environment digitalization and its implications
for consumer behavior. The focus of the monograph is made on evolution and innovations in marketing
models – both in Russia and abroad, as well as transition to the focus on consumer experience, ...
Added: October 2, 2020
Bielsko-Biala : University of Bielsko-Biala Press, 2015
The monograph presents selected problems of management,economics, business, pointing to possible solutions in specific areas ...
Added: July 16, 2015
Tsaplin E., Бушеленкова С. В., Проблемы теории и практики управления 2015 № 2 С. 127-132
This article discusses the concept of web 3.0 and the upcoming changes related to the use of this technology in the marketing field. The exploratory study presents the results of the research of possible development directions of crowdsourcing technologies, remote work, and management of unstructured distributed data in the open Internet. The article discusses in ...
Added: October 19, 2014
Vera A. Rebiazina, Olga A. Tretyak, / Высшая школа экономики. Series MAN "Management". 2014. No. WP BRP 21/MAN/2014.
Previous research has shown that emerging markets represent a significant part of the world economy and are expanding their share. However, they are still not well examined in the marketing field. Russia is especially neglected in the academic discussion of overall marketing strategy. Previous research indicates that the model of “Contemporary marketing practices” (CMP) is ...
Added: October 6, 2014
Korneeva I., Маркетинг в России и за рубежом 2016 № 5 С. 4-12
The article describes theoretical aspects of using marketing in work of NCOs. The paper argues that the concept of marketing is worth to expand to the study of nonprofit sector, market orientation as a form of realization of the concept of marketing in non-commercial organizations has been analyzed both as a philosophy, giving rise to ...
Added: September 30, 2016
Novatorov E. V., Ethics eJournal 2013 Vol. 6 No. 163 P. 2-28
ABSTRACT The author deconstructs the prevailing conceptualization of public sector marketing and concludes it rests on three principles: voluntary exchange, an open system organization,and self-interest motivation. A review of the genesis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis and critical hermeneutic approach a ...
Added: October 29, 2013