Позитивная коммуникация: гуманитарный императив или манипулятивная стратегия?
The article explores the linguacultural phenomenon of positive communication as a paradigm of intracultural and intercultural interaction. Positive communication is analyzed in different contexts of linguistic landscape as semiotic spaces. By means of a survey (through a questionnaire) the attitude of students studying the theory and practice of intercultural communication to positive communication as a model of interaction in society is revealed. One of the objectives of the survey has been finding out how young people aged 19-25 from different linguacultures conceptualize positive communication: as a human value and universal humanitarian perspective or as a manipulative strategy and a sign of commercialization of relations.