Проблемы перевода культурных реалий как элемента туристического ландшафта (в паре русский – китайский)

Ученые записки национального общества прикладной лингвистики. 2024. № 4(44). С. 186–199.

Dubinina M.

In Russia, various service sectors are turning their attention to the East. The tourism sector, in anticipation of foreign guests from China, is preparing information signs and banners in Chinese. However, they do not always help to navigate a new environment and raise even more questions about the culture and life of the area. The purpose of the work is to examine the translation of culturally marked units. Our study analyzes the difficulties of translation in the Russian-Chinese pair and suggests translation options for some sights of the Moscow region city of Kolomna. During the study, we discovered gaps that require work to find an adequate translation. We conclude that translation strategies are determined by the desire to adapt to the cultural context. From a practical point of view, the article contributes to the development of the tourism sector and communication with foreign guests.

Keywords: перевод, translation, китайский язык, linguistic landscape, лингвистический ландшафт, landscape, китаизация ландшафта, landscape sinicisation